Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
Generic
Smriti Sharma

Smriti Sharma

New Delhi

Summary

Results-driven Marketplace Head with 12+ years of experience scaling profitable e-commerce and digital businesses across leading platforms including Amazon, Flipkart, Blinkit, CRED, Nykaa, Myntra, Healthkart, Tata 1mg, CRED, Netmeds, and Apollo Pharmacy. Proven expertise in end-to-end marketplace P&L ownership, catalog and account health management, performance marketing, and large-scale sale execution.

Demonstrated success in driving sustained growth and positive contribution margins across Ayurvedic supplements, beauty and grooming, FMCG, and wellness categories. Strong at leveraging data, marketplace analytics, and advertising platforms to optimize ROI, improve organic visibility, and scale new product launches. Known for combining strategic planning with hands-on execution to deliver consistent revenue acceleration and long-term business impact.

Overview

15
15
years of professional experience

Work History

Head – Marketplace

Rasayanam Nutripharm Pvt. Ltd.
Gurgaon
06.2023 - Current
  • Owned end-to-end marketplace P&L, consistently delivering ~15%+ CM3 margins while scaling topline across Amazon, Flipkart, Blinkit, CRED, and other platforms.
  • Led catalog strategy including new launches, content optimization, keyword strategy, and taxonomy improvements to drive organic ranking and conversion uplift.
  • Managed seller account health and compliance, ensuring uninterrupted operations through proactive monitoring of metrics, policies, and customer feedback.
  • Defined and executed a marketplace marketing strategy across organic and paid levers, balancing scale, ROI, and contribution margins.
  • Planned and executed marquee sale events (Amazon Prime Day, ART, Diwali, SVD; Flipkart BBD, and monthly events) driving peak-season growth.
  • Owned monthly sales planning, including revenue targets, promotions, ad spends, inventory alignment, and execution tracking.
  • Built SKU-level performance dashboards covering sales, margins, traffic, conversion, and ad efficiency for data-driven decision-making.
  • Scaled marketplace advertising across Amazon AMS and DSP, Flipkart PLA/PCA, and Brand Ads, with a focus on incremental and profitable growth.
  • Led end-to-end new product launches from market analysis to scaled execution across marketplaces.

E-Commerce Consultant

Belora Cosmetics (Chillpill Venture Pvt. Ltd.)
Gurgaon
12.2022 - 03.2023
  • Optimized new and existing product listings to improve discoverability, conversion, and ROI across marketplaces.
  • Managed and scaled marketplace advertising across Amazon, Flipkart (PLA & PCA), Myntra, and Purplle, driving efficient growth.
  • Planned and executed brand visibility strategies to strengthen share of voice, and sales momentum.
  • Led CPS-based affiliate marketing, including partner onboarding, campaign execution, and performance optimization.

Head E-Commerce

Just Herbs (APCOS Naturals Pvt. Ltd.)
Gurgaon
05.2019 - 09.2021
  • Led integrated brand visibility and performance strategies across marketplaces, driving sustained growth and category leadership.
  • Expanded brand presence by onboarding Just Herbs into the Luxury Beauty category across Amazon, Purplle, and premium platforms, improving ASPs.
  • Executed high-impact sale events including Amazon Prime Day, ART, Diwali, Nykaa Hot Pink Sale, Myntra EORS, and Flipkart BBD.
  • Leveraged analytics and ad platforms (Amazon Pi, Brand Analytics, Helium10, AMS/DSP, Flipkart PLA/PCA) to optimize funnels and ROI.
  • Drove end-to-end catalog excellence through new launches and listing optimization to improve visibility, conversion, and profitability.
  • Owned monthly marketing and offer calendars aligned to sales targets, budgets, and execution.
  • Managed website performance marketing via external agencies, scaling Facebook and Google Ads for incremental revenue and acquisition.

Manager – Online Promotions

Ustraa.com (Happily Unmarried Pvt. Ltd.)
New Delhi
08.2015 - 06.2018
  • Managed performance marketing across D2C website and marketplaces, driving revenue growth and brand scale.
  • Managed Google Ads (Search, Display, Shopping, Video, RLSA), and Facebook Ads for acquisition and awareness.
  • Executed YouTube, programmatic (Sociomantic), affiliate, native (Taboola/Outbrain), and marketplace ads across Amazon, Flipkart, and Snapdeal.
  • Drove SEO, email, SMS, and lifecycle marketing initiatives to improve organic growth and customer retention.

Online Marketing | Senior Executive → Analyst

PolicyBazaar.com
Gurgaon
03.2012 - 03.2015
  • Scaled high-volume performance marketing campaigns across PPC, affiliates, and social channels.
  • Improved lead volumes by approximately 40% through data-driven optimization of search and remarketing strategies.
  • Managed large PPC and affiliate budgets with a strong focus on ROI, reporting, and compliance.

Executive – Operations

PolicyBazaar.com
Gurgaon
01.2011 - 02.2012
  • Managed end-to-end after-sales operations for Health Insurance policies, including documentation, verification, and coordination with insurers.
  • Handled health insurance renewals, resolving customer queries related to policy issuance, status updates, and post-sale support to ensure a seamless customer experience.
  • Prepared and maintained sales and operational reports for Health Insurance, ensuring data accuracy and timely reporting to internal stakeholders.

Education

MBA - Retail & Marketing

Institute Of Technology And Science Ghaziabad
Ghaziabad ( U.P.)
06-2010

Bachelor of Science - Microbiology

D.A.V. College
Kanpur ( U.P.)
06-2007

GED -

M.M.K.G. Inter College
Farrukhabad (U.P.)
06-2004

High School Diploma -

M.M.K.G. Inter College
Farrukhabad (U.P.)
06-2002

Skills

  • End-to-End Marketplace P&L Ownership
  • Contribution Margin Management
  • Marketplace Growth Strategy
  • Revenue Optimization
  • Marketplace Advertising
  • Catalog Strategy
  • Listing Excellence
  • Conversion Optimization
  • Marketplace SEO
  • Keyword Strategy
  • Performance Marketing
  • Demand Generation
  • Search Marketing
  • Affiliate Growth Models
  • Sales Planning
  • Promotion Planning
  • Event-Led Growth Planning
  • Data-Driven Decision Making

Affiliations

Social Impact Project – Peepal Farm (NGO)
Head of Marketing | Dharamshala, Himachal Pradesh
Apr 2024 – Oct 2024

• Managed marketing and marketplace growth initiatives for Peepal Farm Products, supporting revenue generation and brand awareness across purpose-driven e-commerce channels.
• Managed marketplace business across Amazon.in, Flipkart, VeganDukan, Vvegano, Sustainkart, Kreate, and Vegan Mall, overseeing cataloging, listing optimization, offer planning, and paid campaign execution.
• Drove social media marketing strategy and execution, including monthly content calendars, and end-to-end execution of reels, videos, posts, stories, and digital creatives in collaboration with design and content teams.

Accomplishments

Outstanding Contribution
performance award in Online
Marketing (Year 2013) at
PolicyBazaar.com

Timeline

Head – Marketplace

Rasayanam Nutripharm Pvt. Ltd.
06.2023 - Current

E-Commerce Consultant

Belora Cosmetics (Chillpill Venture Pvt. Ltd.)
12.2022 - 03.2023

Head E-Commerce

Just Herbs (APCOS Naturals Pvt. Ltd.)
05.2019 - 09.2021

Manager – Online Promotions

Ustraa.com (Happily Unmarried Pvt. Ltd.)
08.2015 - 06.2018

Online Marketing | Senior Executive → Analyst

PolicyBazaar.com
03.2012 - 03.2015

Executive – Operations

PolicyBazaar.com
01.2011 - 02.2012

MBA - Retail & Marketing

Institute Of Technology And Science Ghaziabad

Bachelor of Science - Microbiology

D.A.V. College

GED -

M.M.K.G. Inter College

High School Diploma -

M.M.K.G. Inter College

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Smriti Sharma