SMRITI SWAROOP
Gurugram
Summary
With a proven track record at VE Commercial Vehicles Ltd, I excel in leveraging international business acumen and strategic marketing analysis to drive market share growth and product lifecycle management. Spearheaded the launch of the Pro 2000 series, boosting profitability by 3%. Skilled in digital marketing and market research, I blend innovative strategies with effective communication to achieve significant brand positioning and new market development.
Overview
12
12
years of professional experience
Work History
AGM (IB Marketing Strategy Head)
Luminous Power Technologies Pvt. Ltd.
10.2024 - Current
- Develop marketing strategies and plans tailored to specific target markets, considering brand, cultural, economic, and regulatory factors.
- Develop and maintain brand positioning and messaging for international markets, ensuring consistency across all marketing channels.
- Collaborate with regional marketing teams to develop and execute marketing campaigns, promotions, and product launches.
- Develop & execute digital marketing strategies to increase brand awareness.
- Collaborate with cross functional teams , including sales , product management, and regional marketing teams to align marketing strategies with overall.
Sr. Manager (HD, LMD, Bus, EPS International Marketing)
VE Commercial Vehicles Ltd
Gurugram
04.2024 - 09.2024
- Managing the 4 Ps of marketing for export markets in all segments.
- Established an overall strategy for delivering sales tools and collateral to the field for sales engagements in the truck segment. Major contributions to Nepal, Sri Lanka, Bangladesh, Africa, and the Middle East in enhancing volumes and market share.
Manager (Product Strategy & Marketing, Marketing Communication, Digital Mkt, New Market Development- International Business)
VE Commercial Vehicles Ltd
04.2022 - 03.2024
- Key stakeholders in strategizing and introducing the Pro 2000 series in Africa, the Middle East, Bangladesh, and Latin America.
- Launched the Pro 2000 series in the Middle East, South Africa, and Ghana in FY 24.
- Strategized, developed, and managed digital marketing for ETB regional market social media pages. 1/10 leads generated.
- Established new markets in Latin America, like the Dominican Republic, Ecuador, Paraguay, Peru, and Panama. Indonesia and Vietnam are in the pipeline.
- Brought LMD market share from 3rd to 2nd position in exports out of India in FY’24.
- Increased profitability of LMD by 3% in FY’23.
- Formulated 20 marketing tools for each NPI model. Leading to a 15% contribution in overall exports in FY ’22.
- VECV IB website is live for all markets, with umbrella positioning of Pro 2000 for introducing markets.
- Umbrella positioning of Pro 2000 for introducing markets .
Deputy Manager (M3-to M3b) - (Product Strategy & Marketing-International Business)
VE Commercial Vehicles Ltd
06.2016 - 03.2022
- Strategizing and managing the product portfolio in line with the R&D team as per the market requirements. Key Project: Launched HCB and LCB in ME, Pro 2000 in Africa, and S. Asia.
- Established overall strategy for delivering sales tools and collateral to the field for sales engagements for the truck segment. Major contributions to Nepal, Sri Lanka, Bangladesh, Africa, and the Middle East in enhancing volumes and market share. Formulating a marketing strategy for NPI and managing the entire product life cycle.
- Formulating a marketing strategy for NPI and managing the entire product life cycle. Key Projects – Pro 2000 truck, Pro 3008 truck, Skyline Pro LHD bus, 20.15 LHD bus.
- Capturing customers' voices and providing input to the organization as per customers' needs.
- Market research with a view to qualitatively and quantitatively assessing buying behavior trends, and the positioning of Eicher Trucks.
- Repeatedly conducted strategic marketing analysis to determine distribution patterns, price, and promotions for new product launches, or for increased profitability among existing products.
- Contributing to volumes and market share by profitable selling.
- Create pricing structures for each of my product lines based on competitive pricing and our FAB offering.
- Single window to resolve product issues by taking them up through the plant team.
- Single point of contact for all LMD truck sales personnel for any support needed for conducting promotional activities, designing and conducting sales training programs, designing and developing all BTL promotional material, and designing and developing sales aids.
- Sales volume with a view to ascertaining volume inputs to initiate the business planning process.
- Positioning campaigns to reinforce or correct positioning in line with marketing research.
- Identifying market opportunity trends and size.
Assistant Manager - International Marketing
Sonalika-International Tractors Limited
New Delhi
03.2013 - 06.2016
- Instrumental in appointing business partners in the USA, South America, African countries, and Iran.
- Prospect for potential distributors and dealers based on vital criteria through participation in exhibitions, communication with investment agencies, chambers of commerce, embassies, and high commissions in all target markets.
- Prepared promotion and pricing for South America and countries in Africa.
- Devise, design, and implement CIP (Corporate Identity Program) and POP (Point of Purchase) promotional material. Also, manage the distribution of promotional items to all global distributors. Procurement and pricing of promotional items.
- Acted as a single point of contact for all communication-related activities. Developed content for newsletters for global distribution.
- Responsible for all branding exercises, with significant contributions toward strategy-making for enhancing brand image, value, and customer perception.
- Launched a new corporate film for the company.
- Implemented an alternate website to increase web traffic.
Education
MBA - Marketing And Finance
IIPM
New Delhi01-2013
Bachelor of Technology -
Amity University
New Delhi01-2011
Skills
- International Business
- Product Marketing Strategy
- Marketing Communication
- Digital Marketing
- New Market Development
- Market Research
- Sales Training
- Brand Positioning
- Product Life Cycle Management
- Strategic Marketing Analysis
Languages
- English
- Hindi
Personal Information
- Date of Birth: 10/06/88
- Marital Status: Married
Nativeplace
Lucknow
Timeline
AGM (IB Marketing Strategy Head)
Luminous Power Technologies Pvt. Ltd.
10.2024 - Current
Sr. Manager (HD, LMD, Bus, EPS International Marketing)
VE Commercial Vehicles Ltd
04.2024 - 09.2024
Manager (Product Strategy & Marketing, Marketing Communication, Digital Mkt, New Market Development- International Business)
VE Commercial Vehicles Ltd
04.2022 - 03.2024
Deputy Manager (M3-to M3b) - (Product Strategy & Marketing-International Business)
VE Commercial Vehicles Ltd
06.2016 - 03.2022
Assistant Manager - International Marketing
Sonalika-International Tractors Limited
03.2013 - 06.2016
MBA - Marketing And Finance
IIPM
Bachelor of Technology -
Amity University
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