Snedden Anthony Fernandes
Goa
Summary
Seasoned Promotions Executive with solid background in developing and implementing innovative promotional strategies to elevate brand visibility. Proficient in identifying market trends, understanding consumer behavior, and using these insights for targeted marketing efforts. Strengths include strategic planning, collaboration, and excellent communication skills. Demonstrated impact through successful campaigns that resulted in increased customer engagement and sales growth. Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Promotions Executive
Browntape Technologies Pvt.Ltd
Goa
07.2022 - Current
- Developed and implemented e-commerce strategies across Amazon India, Flipkart, Myntra, Meesho, AJIO, and Snapdeal, boosting visibility and engagement for clients in diverse sectors.
- Managed and optimized advertising campaigns, achieving key metrics such as ₹50 million in sales with a 5% ACOS in the beauty category and a 35% increase in advertising sales for fashion accessories.
- Conducted data analysis and ROI tracking to inform advertising decisions, optimizing campaign performance and budget efficiency.
- Led product listing optimization initiatives, enhancing organic rankings and driving customer acquisition through tailored SEO strategies.
- Built and maintained strong client relationships with brands such as Harita Accessories (TVS Motors), Frank Toys, E-Mega Mart India, LEGO India, and more, ensuring alignment on goals and project milestones.
- Collaborated with cross-functional teams to execute marketplace management, product launches, and promotional campaigns.
- Provided insights and recommendations on consumer behavior and market trends, adapting strategies to maximize impact and profitability.
- Utilized A/B testing and CRO tactics to improve conversion rates, continuously refining strategies for better user engagement and sales growth.
- Conducted comprehensive market research to identify emerging trends, customer needs, and competitive landscape, informing strategic planning.
- Developed and managed budget forecasts for advertising campaigns, ensuring optimal allocation of resources for maximum ROI.
- Monitored and analyzed key performance indicators (KPIs) to assess the effectiveness of marketing strategies and make data-driven adjustments.
- Fostered a culture of continuous improvement by testing new marketing techniques and learning from past campaign performance.
Junior Relationship Executive
Muthoot Finance Pvt.Ltd
Porvorim
11.2020 - 08.2022
- Apprised Gold ornaments with high accuracy to detect fake gold ornaments.
- Generated leads through tele-calling and processed a five lakh INR gold loan in one day.
- Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
- Addressed customer needs and made product recommendations to increase sales.
- Tallied cash drawer at the beginning and end of each work shift.
- Built relationships with customers to encourage repeat business.
- Upsold additional products and services to customers, increasing revenue.
- Responded promptly to requests for assistance, spills and customer inquiries.
- Handled cash with high accuracy and took care to check bills for fraud.
- Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
Customer Executive
HDFC Bank Pvt.Ltd
Goa
09.2021 - 06.2022
- Managed day to day operations of the branch.
- Acted as main point of contact for logging customer issues and resolving technical problems.
- Proactively upsold products or services and introduced extended warranty options to customers.
- Sold insurance policies. pitched saving plans Bank Accounts, FD/RD.
- Booked one crore INR Fixed Deposit in one day.
- Resolved issues through active listening and open-ended questioning, escalating major problems to manager.
- Understand customers’ needs to provide a solution that will help them get the most from the services.
- Give more information about their current account and also up sell other polices and services.
Education
Bachelors of Commerce - Banking And Financial Support Services
Dnyanprasarak Mandal’s College And Research Center
Mapusa Higher Secondary - Secretarial Studies And Office Administration
Dr. Ambedkar H. S. S.
ColvaleS.S.C - English
Don Bosco High School
TuemSkills
Core Skills
- Strong Communication Skills
- Problem-Solving Ability
- Adaptability
- Attention to Detail:
- Time Management
- Creativity
- Team Player
- Analytical Mindset
- Customer-Centric Approach
- Strategic Thinking
-
Digital Marketing Skills
- Executed SEO and SEM strategies tailored for e-commerce platforms, enhancing product ranking and organic visibility
- Led campaign management for product launches and promotions, driving brand awareness and boosting revenue
- Increased conversion rates through targeted CRO tactics and A/B testing, optimizing ad spend efficiency
-
Analytical Skills
- Utilized data to drive insights and data-driven decision-making across multiple e-commerce channels
- Conducted trend and sales analysis to refine product strategies, resulting in higher conversion and retention rates
- Performed ROI analysis on digital campaigns to maximize marketing efficiency and impact
-
Client & Relationship Management
- Managed communication with clients like Harita Accessories (TVS Motors), Frank Toys, E-Mega Mart India, and LEGO India to ensure satisfaction and alignment on project goals
- Collaborated with cross-functional teams and stakeholders, enhancing stakeholder engagement and delivering results aligned with client expectations
- Solved client challenges with a proactive approach, improving customer satisfaction and fostering long-term relationships
-
Strategic & Growth Skills
- Conducted competitive analysis to identify market opportunities and inform strategic decisions for client brands
- Drove brand positioning and market entry strategies that aligned with client growth objectives
- Conducted in-depth market research to stay ahead of industry trends, adapting strategies to the evolving e-commerce landscape
Certification
- Sponsored ads certification
- Amazon Ads Retail Certification
- Amazon Ads Advanced Retail Certification
- Amazon Ads Foundations Certification
- Amazon Advertising Campaign Planning Certification
- Amazon DSP Campaigns Certification
- Amazon Video Ads Certification
- Twitch Gameplan Certification
- Flipkart: Search Advertising certification
- Myntra Ads: Fundamentals of Marketing and Promotions
- Google Ads certification.
- Meta Ads Certification.
- Computer Course (MS office)
- Diploma in Financial Accounting
Languages
Hindi
First Language
English
Proficient (C2)
C2
Konkani
Proficient (C2)
C2
Marathi
Upper Intermediate (B2)
B2
Accomplishments
- 2023 Rising Start Award.
Timeline
Promotions Executive
Browntape Technologies Pvt.Ltd
07.2022 - Current
Customer Executive
HDFC Bank Pvt.Ltd
09.2021 - 06.2022
Junior Relationship Executive
Muthoot Finance Pvt.Ltd
11.2020 - 08.2022
Bachelors of Commerce - Banking And Financial Support Services
Dnyanprasarak Mandal’s College And Research Center
Higher Secondary - Secretarial Studies And Office Administration
Dr. Ambedkar H. S. S.
S.S.C - English
Don Bosco High School
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