Sneh Gupta

A full-time PhD scholar with excellent research, technical, and problem-solving skills, currently in the pre-thesis submission stage.Dedicated and adaptable professional with a proactive attitude, strong work ethic, and the ability to grasp new concepts quickly. Experienced in academic and research settings, offering deep familiarity with institutional work culture. Being young and actively engaged in scholarly life provides a unique advantage in understanding student perspectives and bridging gaps between academic expectations and student needs. Known for effective communication, attention to detail, and a commitment to supporting dynamic teams and organizational goals.

• Reading
• Dancing
• Travelling

• Excellence Award in Education in 2016 by B.R. International Public School
• Commerce Fest Award in 2018 by Commerce Department Kurukshetra University
• The 21st Century Janes Austen Reader's Award in 2020 by BookLeaf Publishing

FDP/ Workshop Attended

2023

• Research Paper Writing & Publication Workshop – 8th Jan | Chandigarh University
• FDP on Advanced Data Analysis – 16th–20th Jan | Chandigarh University
• Novice Research’s Guidance – 11th Feb | Fore School of Manageement
• Tools & Techniques for Effective Literature Review – 17th Feb
• Adobe Acrobat Workshop – 18th Feb | Chandigarh University |Auro University
• Methodology Innovation: Necessary Condition Analysis – 24th Feb
• Systematic Literature Review – 29th–30th Mar | Commacad
• Research Paper Writing – 10th–11th Jun
• FDP on SLR – 12th–16th Jun | GL Bajaj Institute
• SLR using AI Tools – 23rd Sep | by Dhaval Mehta
• FDP How to Write a Thesis – 8th–12th Oct | Gomsguru Academy, Bangalore
• Research paper writing workshop – October 14th–15th| Commacad
• Data analysis using R – 27th Dec| Chandigarh University

2024

• Scale Construction & Development – 22nd–24th Jan | Meerashpa Learning Solution
• Research Methodology, Ethics & IPR – 3rd–4th Feb | Manuscriptpedia, Kanyakumari
• Research Methodology using Smart PLS 4.0 – 28th Mar–1st Apr | by Dr. Atul Shiva & Manav Utthan Society
• FDP Recent Trends in Management & IT – 18th–24th Jun | IIMT College of Management
• Artificial Intelligence & Cyber Security in Education – 15th–20th Jul | Technia Institute of Advanced Studies, Delhi
• Structural Equation Modeling using SmartPLS – 22nd–25th Jul | Numerical Analytics & Dhaval Mehta
• FDP: Work-Life Balance using EQ & Communication – 25th Aug | MSME Empowered Pencil Bitz
• FDP: Time Series & Panel Analysis – 9th–13th Dec
• IFDP 2024 – 5th July (Interactive Expert Session)

2025

• FDP: Methods of Research & Publication Ethics – 17th–21st Feb | NITTTR
• Symposium: Research Reflections & Strategies – 8th Mar | Chandigarh University
• FDP: Time Series & Panel Analysis – Chandigarh University

Paper Presentations & Submissions

2024

• IEEE ICPEICES 2024: Digital Communication & Consumer Intentions Towards CRM – Skepticism in Decision Making – 26th–28th Apr
• LPU Conference: Sustainable Future - Business Transformation & Circular Economy – 3rd–4th May
• PBIM ISDSI Conference: Consumer Behavior in Quick Commerce: Analysing Cause-Related Marketing through Self-Determination Theory and Advanced SEM PLS-ANN Techniques
• IEEE ESIC Conference 2025: Role of AI’s Personalized Experience in Shaping Consumer Loyalty Towards Quick Commerce- 8th -9th Feb

Coursera Courses Completed

• What Can AI Do for Marketing – 15 Hours
• Market Research and Consumer Behavior – 6 Hours

1. Role of AI’s   Personalized Experience in Shaping Consumer Loyalty Towards Quick Commerce (Scopus Indexed)

2. The Power of Communication in Driving Cause-Related Marketing in India's Quick Commerce (Accepted: Middle East journal of Management)

3. Swift Deliveries, Quicker Decisions: A SEM PLS -ANN Approach for Understanding Quick Commerce   Adoption in India (Accepted: International Journal of service, economics and Management Q3 Scopus )

4. Sustainability  in Marketing: A Bibliometric Review of Emerging Trends and Research Dynamics (Accepted :International   journal of Indian Culture and Business Management Scopus)

5. Decentralizing Talent for Sustainability in Blockchain  (Springer Nature https://doi.org/10.1007/978-3-031-70219-8_9)

6. Exploring   Global Cryptocurrency Trends: A Specialized Analysis of the Indian Economic   Landscape (Springer Nature https://doi.org/10.1007/978-3-031-70219-8_17)

7. Unravelling  the Role of Green Intentions and Consumers’ Perceptions on Purchase   Intentions in Context of Cause-Related Marketing (Accepted :Emeralds Publication)

8. Does  Integrating Blockchain with Cause Related Marketing Effects Consumers   Intention in Quick Commerce? (Accepted :Middle East Journal of Management)

9. Consumer Behavior in Quick Commerce: Analysing Cause-Related Marketing through  Self-Determination Theory and Advanced SEM PLS-ANN Techniques (Accepted : Taylor & Francis)