Summary
Overview
Work History
Education
Skills
Certification
Hobbies and Interests
Languages
Languages
Affiliations
Timeline
Generic

SNEHA D

Bangalore

Summary

The most effective marketing often happens behind the scenes, where strategy meets subtlety, and results speak for themselves. From delivering a 500% surge in website traffic within 30 days to achieving a 10:1 ROAS on lean budgets, I bring hands-on expertise across Google Ads, SEO, media buying, and full-funnel performance marketing. My approach blends analytical precision with creative intuition—whether reimagining websites for better retention, scripting high-conversion brand content, or building seamless conversion funnels. Having driven growth across luxury D2C and clinical B2B SaaS, I approach each campaign with clarity, intention, and an instinct for impact—quietly setting benchmarks that others follow.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Marketing Strategist

Réia Diamonds
01.2025 - Current
  • Company Overview: Luxury Jewellery Brand
  • Spearheaded a 500% increase in website traffic within 30 days using high-conversion digital strategies and precise campaign segmentation.
  • Managed and scaled multi-level ad campaigns targeting brand awareness, competitors, product categories, and geo-specific audiences — achieving 10:1 ROAS with just ₹1L/month ad spend.
  • Led a complete website overhaul, improving user experience (UX), interaction design, and overall navigation, resulting in increased retention and smoother customer journeys.
  • Conceptualized and wrote scripts and pitch decks for new store launches — including mood boards, shot lists, and campaign visuals for creative teams and photo shoots.
  • Created SEO-optimized blogs and content to boost rankings and enhance brand authority.
  • Managed Instagram and Facebook content calendars.
  • Created and scheduled engaging posts tailored to the brand tone, contributing to high-quality follower growth.
  • Developed a monthly content calendar for Meta and an event-based calendar for Google Ads to ensure timely, occasion-led campaigns.
  • Conducted thorough keyword research, competitor analysis, and tracked KPIs across digital campaigns.
  • Regularly optimized campaigns based on weekly reports, performance metrics, and conversion data.
  • Luxury Jewellery Brand

Digital Marketing Executive

Tealbox Digital
09.2024 - 01.2025
  • Company Overview: Performance Marketing Agency
  • Planned, executed, and optimized Google Ads campaigns for diverse clients, including: International B2C luxury car parts brand, focusing on improving POAS; International B2C healthcare brand, emphasizing lead generation and conversions; Multiple international B2B Electronic Clinical Work SaaS businesses, enhancing campaign efficiency.
  • Analyzed website performance, addressing technical issues, content quality, UX, and SEO to improve visibility and traffic by fixing broken links, duplicate content, and mobile responsiveness.
  • Reviewed competitors' platforms, Ad strategies, and content themes to identify effective tactics, traffic sources, audience demographics, and SEO opportunities. Suggested funnel optimizations based on lead magnets and conversions.
  • Evaluated market position, domain authority, and visibility. Prioritized high-value keywords, addressed site performance barriers, identified content gaps, and strengthened backlinks, adapting to SEO trends like AI-based, video, and voice search.
  • Crafted platform-specific strategies based on target audience and client goals (conversion, lead generation), allocated budgets, and suggested testing ad theories to identify winning formulas.
  • Developed campaign structures and ad copies using high-quality keywords, bidding strategy, limit, headlines, description, and UTM based on insights from audits, competitor analysis, SEO research, and media buying strategies to launch successful campaigns.
  • Led the creation, execution, and optimization of campaigns on Google Ads, Meta, and LinkedIn to align with client and brand goals. Collaborated with marketing teams on A/B testing of creatives, ad copies, and landing pages to improve CTR, conversions, and ROAS.
  • Monitored, Analyzed, and reported on key performance indicators (KPIs) of campaigns and ad performance using various dashboards to measure media activity success and inform future strategies.
  • Performance Marketing Agency

Interior Designer

Inroots Studio
02.2024 - 07.2024
  • Designed interiors, including 3D designs, material selection, lighting, and color schemes.
  • Managed client relationships and ensured satisfaction with design projects.

Scriptwriter

Learn Practically
01.2023 - 12.2023
  • Company Overview: Kids' Science Experiment YouTube Channel
  • Running ad Campaigns on social media and understanding basic SEO principles to incorporate relevant keywords into the script for better search visibility.
  • Craft engaging content and narratives with a clear structure to captivate viewers.
  • Ensure accuracy and credibility in all presented information.
  • Kids' Science Experiment YouTube Channel

Graphic Designer

Freelance
04.2023 - 06.2023
  • Developed YouTube logo and restaurant stamp, customized to client specifications and showcasing branding expertise.

Education

B.Tech - Civil Engineering

PRESIDENCY UNIVERSITY
Rajankunte, Yelahanka
01.2021

Skills

  • Google Ads
  • Meta Ads
  • SEM
  • Media Buying
  • Media Planning
  • Conversion Funnels
  • ROAS Optimization
  • On-page SEO
  • Off-page SEO
  • Keyword Research
  • Competitor Research
  • Google Analytics (GA4)
  • Google Tag Manager
  • KPI Analysis & Reporting
  • UTM Tracking
  • Full-Funnel Campaigns
  • A/B Testing
  • Ad Copywriting
  • Competitor Analysis
  • Audience Targeting
  • Social Media Content Strategy
  • Scriptwriting
  • Brand Messaging
  • Visual & Creative Planning
  • Google Ads Manager
  • Meta Business Suite
  • LinkedIn Campaign Manager
  • GMB
  • SEMrush
  • Canva

Certification

  • Google Fundamentals of Digital Marketing: covered SEO, SEM, email marketing, social media marketing, Facebook marketing, and web analytics
  • Google Analytics for Beginners: Analyze basic audience, acquisition, and behavior reports, and set up goals and campaign tracking
  • Amazon Ads Foundation Certificate: Campaign setup, targeting strategies, performance optimization, analyzing advertising metrics, customer insights, and ROI tracking
  • Google Ads Creative Certificate: campaign setup, targeting strategies, performance optimization, analyzing advertising metrics, customer insights, and ROI tracking
  • Project management: developing key performance indicators (KPIs), managing project dashboards

Hobbies and Interests

  • Swimming
  • Exploring Cuisine and Music
  • Sketching and Hosting

Languages

  • English, Proficient (Read, Write, Speak)
  • Hindi, Proficient (Read, Write, Speak)
  • Kannada, Proficient (Read, Write, Speak)

Languages

Kannada
First Language
English
Proficient (C2)
C2
Hindi
Advanced (C1)
C1

Affiliations

  • Swimming
  • Exploring cuisine and music
  • Sketching and hosting

Timeline

Marketing Strategist

Réia Diamonds
01.2025 - Current

Digital Marketing Executive

Tealbox Digital
09.2024 - 01.2025

Interior Designer

Inroots Studio
02.2024 - 07.2024

Graphic Designer

Freelance
04.2023 - 06.2023

Scriptwriter

Learn Practically
01.2023 - 12.2023

B.Tech - Civil Engineering

PRESIDENCY UNIVERSITY

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SNEHA D