Sneha Jha Gairola
Mumbai
Summary
Dynamic and results-oriented professional with over 16 years of experience in driving growth and innovation across digital media platforms. I specialize in YouTube channel management (Music, Entertainment, Devotional, Lifestyle, Health & Fitness, Kids), content monetization, and performance optimization. Currently leading digital strategy and platform operations at Zee Music Company, I bring deep expertise in audience development, cross-platform marketing, and digital rights management across Video & Audio platforms like YouTube , Meta , Spotify , Amazon Music , Apple Music, JioSaavn and Gaana .
Overview
17
17
years of professional experience
4025
4025
years of post-secondary education
Work History
Associate Director – Digital Platforms
Zee Entertainment Enterprises Limited
12.2018 - Current
- Scaled Zee Music’s digital presence, growing subscriber base and revenue streams
- Directed content curation and release strategies across Video & Streaming platforms.
- Established strong relationships with key industry partners/platforms (YouTube, Meta,Snapchat, Spotify, Amazon Music , Apple Music , Jiosaavn and Gaana.), creating mutually beneficial opportunities for growth and collaboration.
- Assisted senior leadership in managing all aspects of operations.
YouTube Business Strategy & Operations
Shemaroo Entertainment Limited
04.2011 - 12.2018
- Founding member of Shemaroo’s YouTube team
- Managed 100+ channels and scaled team from 5 to 25+
- Created IPs and revenue strategies across categories like Entertainment ,Music , Kids , Health & Lifestyle, Devotional and Comedy.
Marketing & Alliances Executive
Lehren Networks Pvt. Ltd.
10.2009 - 03.2011
- Led digital marketing across social, email, and ads
Management Trainee (Internship)
Digital Media Convergence Ltd.
04.2008 - 06.2008
- Supported content and website development for mypopcorn.com
Education
Executive MBA - Marketing
Jamnalal Bajaj Institute of Management Studies (JBIMS)
BBA - Management
Mumbai University
Skills
- Digital Strategy & Monetization
- Stakeholder & Partner Relations
- Team collaboration and leadership
- Analytical thinking
- Coaching and mentoring
Beyond Work
Beyond digital , my favorite place to be is with my Husband , our son and our golden retriever boy Leo. A balance that keeps me grounded and energized in the fast-paced world of digital platforms.
Timeline
Associate Director – Digital Platforms
Zee Entertainment Enterprises Limited
12.2018 - Current
YouTube Business Strategy & Operations
Shemaroo Entertainment Limited
04.2011 - 12.2018
Marketing & Alliances Executive
Lehren Networks Pvt. Ltd.
10.2009 - 03.2011
Management Trainee (Internship)
Digital Media Convergence Ltd.
04.2008 - 06.2008
Executive MBA - Marketing
Jamnalal Bajaj Institute of Management Studies (JBIMS)
BBA - Management
Mumbai University
Similar Profiles
Udit ChunawalaUdit Chunawala
TV Promo Mixing Engineer at Zee Entertainment Enterprises Limited, MumbaiTV Promo Mixing Engineer at Zee Entertainment Enterprises Limited, Mumbai
SIDDHARTH K RAOSIDDHARTH K RAO
Software Development Engineer at Zee Entertainment Enterprises LimitedSoftware Development Engineer at Zee Entertainment Enterprises Limited
Gowtham K.SGowtham K.S
Software Architect at ZEE Entertainment Enterprises LimitedSoftware Architect at ZEE Entertainment Enterprises Limited