SNEHA KSHATRIYA
Toronto
Summary
Dynamic Social Media Marketing & Branding Manager with a proven track record at Mission Sustainability, driving a 289% increase in follower growth through strategic content creation and community management. Expert in brand storytelling and digital marketing, I excel in delivering impactful campaigns that resonate with audiences and enhance brand visibility. Skilled Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.
Overview
4
4
years of professional experience
Work History
Social Media Marketing & Branding Manager
Mission Sustainability
Ahmedabad
08.2023 - 08.2025
- Built and managed the brand's digital presence across Instagram, LinkedIn, Facebook, and X; Instagram reach grew to over 150K with engagement rates peaking at 12%, far exceeding the industry benchmark of 7%
- Led over 10 campaigns focusing on urban forestry, water conservation, agroforestry, and biodiversity; content strategy delivered a 180% rise in impressions and a 289% increase in follower growth within 3 months
- Created and maintained an integrated dashboard using Meta Insights.
- Collaborated with CSR partners to cover and promote 25 plantation drives, delivering high-impact visual stories and reels.
- A company focused on environmental sustainability and advocacy
Social Media Manager / Content Creator / Model
Offbeat Marketing and Communications
Ahmedabad
06.2023 - 07.2023
- Created reels and visual campaigns that increased Instagram shop clicks by 35%.
- Managed multiple platforms, ensuring consistent brand messaging.
- Produced high-quality visuals that elevated brand identity.
- Developed social media strategies for brand awareness and audience engagement.
Founder
Label Bunkari
Ahmedabad
11.2021 - 04.2023
- Coordinated social media campaigns to increase brand visibility and engagement.
- Developed brand identity and marketing strategies for clothing line.
- Managed product sourcing and vendor relationships for high-quality materials.
- Oversaw financial planning and budgeting for business operations.
PR Intern
Simulations PR
Ahmedabad
03.2022 - 04.2022
- Drafted press releases, pitched stories, and supported media monitoring for local campaigns.
- Assisted in organizing successful PR events, enhancing brand visibility.
- Conducted market research to identify trends, driving strategic campaigns.
- Supported crisis communication efforts, preserving brand reputation.
- Assisted in drafting press releases for client announcements and events.
Education
M.A. - Mass Communication
Pandit Deendayal Energy University
India05.2023
B.Com - Honours
GLS University
India05.2020
Skills
- SMM
- Brand storytelling
- Community management
- Public Relations and Communication
- Strategic marketing
- Project management
- Client relations
- Social media advertising
- Customer relationship
- Digital marketing
- Content strategy
Accomplishments
- Successfully led 10 campaigns that significantly increased brand engagement and follower growth
- Built a digital presence that exceeded engagement metrics, setting new standards in the industry
Languages
English
Proficient (C2)
C2
Hindi
Native
Native
Gujarati
Proficient (C2)
C2
French
Beginner
A1
Timeline
Social Media Marketing & Branding Manager
Mission Sustainability
08.2023 - 08.2025
Social Media Manager / Content Creator / Model
Offbeat Marketing and Communications
06.2023 - 07.2023
PR Intern
Simulations PR
03.2022 - 04.2022
Founder
Label Bunkari
11.2021 - 04.2023
M.A. - Mass Communication
Pandit Deendayal Energy University
B.Com - Honours
GLS University