Sneha Mahapatra
Social Media Analyst
Bengaluru
Summary
Social Media Analyst with expertise in monitoring conversations between consumers and key stakeholders through online channels and social media platforms. Applies insightful and logical approach to place conversation in context and identify antecedents. Strong capacity to deliver insights from broad range of data and create incisive reporting. Also, carries an experience in traditional and modern research methodologies to an effective sales representative who has engaged with director & above levels to create an insightful, high-impact for the brand's products & services into an opportunity, with an overall 4+ of experience. Versed in CRM tracking, Social Media Analysis, Market Research, Data Visualization, Content Production. Meets job demands and deadlines through diligent work-ethic and dedication to quality. Proactive and excited to partner with like-minded individuals to achieve goals. Moreover, dedicated to self-development to provide expectation-exceeding service.
Overview
6
6
years of professional experience
3
3
Languages
Work History
Social Media Analyst
Sprinklr
Bengaluru
05.2023 - Current
- Working for one of the subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments along with other projects.
- Prepared market reports and dashboards concerning status and findings and provided insights to key stakeholders.
- Audited effectiveness of social media management tools and redesigned to improve efficiency and increase results.
- Monitored and moderated consumer conversations during high-volume periods throughout year.
- Increased customer engagement through social media.
- Tracked analytics of social media influence on campaigns for specific market and key campaigns across markets.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Monitored return on investment of online and social media marketing efforts.
- Tracked and analyzed social media and online marketing initiatives.
- Conducted daily updates to social media profiles to boost company online presence.
Research Support Analyst
Sprinklr
Bangalore
05.2022 - 03.2023
- Built & analysed custom dashboards for 200+ accounts to support data based personalised client outreach by contributing to $9.9 million Scope revenue influence.
- Influenced $3 million Account based opportunities to move into Qualify stage.
- Responsible for developing an understanding of Sprinklr’s products, services, partners, and value proposition and the key attributes of our “buyer personas”.
- Using Sprinklr platform and Champagne to build brand-specific listening and benchmarking dashboards to support pipeline generation and value realisation on a day-to-day basis. Moreover, creating actionable insights from these dashboards by having an in-depth understand about the social media metrics and using the Sprinklr's drill down features & it's AI capabilities.
- Creating, updating, and maintaining accurate contact information in Salesforce CRM. Creating & handling dashboard for SDRs in Salesforce.
- Conducted Secondary Research to understand prospects’ key business initiatives and strategies using sources such as industry articles and analyst reports, blog posts, public filings, and press releases.
- Adding a research-focused and creative element to the top of the sales funnel and supporting the overall pipeline development.
- Independently collated and edited content for the monthly newsletter.
- Sales Enablement on Sprinklr Product Knowledge Platform and helping SDR's strategise with new outbound techniques to reach out to new clients.
Inside Sales Representative
InfoAnalytica
Ahmedabad
08.2020 - 03.2022
- Communicated with prospects of InfoAnalytica's customer base through cold calling, and then identifying and qualifying B2B leads
- Understanding Customer Campaigns, their products/services and appropriately communicating customers brand identity to prospects.
- Undertaking pre-sales outreach processes such as opt-in, content syndication, marketing, and sales lead qualification.
- Warming up the leads for customer marketing and sales team with diligent follow-ups.
- Conducting extensive research of the prospect's key business initiative for outbound outreach.
- Generated almost 1500+ leads in 2 quarters from core projects.
Executive Sales Manager
Si Market Research
Pune
01.2020 - 08.2020
- Undertaken the entire sales process from conducting research, data & account mining, prospecting through cold calling, preparing personalised emails, presenting, handling objections, to closing business deals.
- Generated opportunities from up selling and cross selling.
- Generated opportunities from existing customers of Si Market Research.
- Handled the US as well as the UK Market for the Sales outreach.
- Identified issues, analysed information and provided solutions to the problems.
Business Development Executive
Markets & Markets
Pune
07.2017 - 04.2018
- Generated opportunities from outbound and inbound process (Markets – APAC, EU and US).
- Generated Upsell/Cross sell Opportunities/ leads.
- Generated subscription opportunities/ leads from existing and new clients (Tier 2 and Tier 3 companies).
- Maintaining relationship with Tier 2 and tier 3 clients.
- Cold Calls, Cold Emailing, Prospecting (LinkedIn), Account Mining and Relationship Management are the key responsibilities.
- Closed a deal of $16K & $45K was in the pipeline.
Education
Master of Business Administration - Marketing
Indira School of Business Studies, Pune University
Pune, MHB-Tech - Electrical Engineering
Institute of Technical Education & Research
BhubaneswarSkills
Creativity Skillsundefined
Accomplishments
- Certified as XDR for Q4 in Sprinklr.
- Knowledge Management Certified by Deloitte.
- Successfully completed two day's workshops on “New Age Marketing” by Mr. Sunder Madakshira.
- Completed Two-Day's Dale Carnegie Certified Workshop on "Step Up Excellence" focusing on Communication Skills & LION's Technique.
- Underwent through 250 hours comprehensive performance-based Leadership Development Program by Stratecent Consulting by acquiring required skills required for sales process.
- Completed Two-Day's Dale Carnegie Certified Workshop on "Step Up Excellence" focusing on Communication Skills & LION's Technique.
- Underwent through 250 hours comprehensive performance-based Leadership Development Program by Stratecent Consulting by acquiring required skills required for sales process.
Timeline
Social Media Analyst
Sprinklr
05.2023 - Current
Research Support Analyst
Sprinklr
05.2022 - 03.2023
Inside Sales Representative
InfoAnalytica
08.2020 - 03.2022
Executive Sales Manager
Si Market Research
01.2020 - 08.2020
Business Development Executive
Markets & Markets
07.2017 - 04.2018
Master of Business Administration - Marketing
Indira School of Business Studies, Pune University
B-Tech - Electrical Engineering
Institute of Technical Education & Research
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