Summary
Overview
Work History
Education
Skills
Accomplishments
Live Project
Timeline
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Sneha Mohapatra

Sneha Mohapatra

Ahmedabad

Summary

Passionate FMCG sales professional with a proven track record of identifying growth gaps, solving on-ground challenges, and delivering results through strategic planning, negotiating, consumer-first mindset, and strong cross-functional collaboration. Adept at combining market insights with creative problem-solving to drive sustainable growth.

Overview

4
4
years of professional experience

Work History

Deputy Manager- Commercial Excellence

Zydus Wellness
Ahmedabad
06.2025 - Current
  • Identified SKU level assortment gap analysis of 800+ GT distributors Pan India to identify un-billed focus SKUs despite incoming orders
  • Mapped identified gaps to fill rate losses at distributor level to quantify SKU wise contribution to Fill rate loss
  • Collaborating with Branch teams, ASMs and SOs pan India to understand challenges, execute targeted action plan, increase secondary sales, total lines and strengthen distributor service level

Management Trainee

Zydus Wellness
Indore
06.2024 - 05.2025

Area Sales Manager (Indore)

  • Led the West MP sales team, comprising 5 Sales Officers, 2 Area Sales Executives, and 40 Field Sales Associates, achieving a monthly revenue sales target of over 4 crore through performance analysis, data-driven forecasting, and efficient distributor coordination.
  • Handled 13 distributors, strengthened relationships through timely claim settlements and planning, and reduced fill rate loss by 4% by addressing root causes.

Sales Officer (Bhopal)

  • Led a team of 9 Field Sales Associates and managed 2 Distributors; added 317 new retail outlets, driving a 15% increase in secondary sales.
  • Appointed a new distributor in New Bhopal, driving a 40% increase in secondary sales through improved market coverage and outlet penetration.

Marketing (Ahmedabad)

  • Brought festive innovation to life through the Nutralite Diwali Campaign, blending tradition with a twist, partnered with eight macro-influencers, achieved a CPV of ₹0.40, and reached over 2.59 million on Instagram.
  • Crafted and launched the Nutralite Chef influencer campaign, partnering with 14 influencers and achieving a reach of 2.40M, while maintaining a cost-efficient CPV of ₹0.40.
  • Amplified brand buzz for Sugarfree D’Lite Cookies by spearheading a YouTube film that hit over 6 million views within 7 days, accelerating brand recall and digital engagement at scale.
  • Orchestrated a campaign for Sugarfree Gold on the occasion of World Diabetes Day, with a microsite launch in just 48 hours, collected 35,000+ first-party data via a health survey, fueling future CRM and segmentation efforts.

Rural Salesman (Pune)

  • Achieved 106% of the secondary sales target and 116% of TLS across six rural towns by increasing Total Lines Sold per outlet.

Urban Salesman (Kalyan)

  • Managed 8 beats, covering 320 stores weekly, and consistently achieved 90% of the sales target through beat planning and ensuring focused coverage.

Summer Intern

Jubilant Foodworks
Noida
04.2023 - 05.2023
  • Analyzed sales performance of 1800 Dominos stores in 400 cities across all channels and identified offline channel same-stores as primary source of revenue degrowth
  • Monitored metrics to assess performance, corroborated with store teams in conducting primary surveys in-store to identify areas of improvement, to increase the Average Weekly Orders (AWO) growth
  • Engaged with 150+ district Managers, conducted on ground assessments in 10+ Delhi-NCR outlets, translating field insights into actionable strategies, thus increasing AWO by 10%

Marketing and Business Development Executive

Aweri Foods
Delhi
12.2021 - 06.2022
  • Formulated a Go-To-Market strategy to promote healthy snacks and pickles in 100+ offline retail stores by leveraging consumer insights from the D2C channel, to tap into a larger consumer base
  • Handled over 50+ stakeholders, negotiated sales contracts, organized meetings, collaborated with influencers, and engaged with key outlets to increase Brand presence and acquire new customers
  • Conducted market research to launch unique new products and exhibited the range at Boho Bazar, which had brands from 350+ shopping stalls, and recorded a profit of 25% on sales

Education

PGDM - Sales & Marketing

IMT Ghaziabad
01.2024

B.Sc. Hons. - Food Technology

Lady Irwin College –Delhi University
01.2020

Skills

  • Strong Communication skills
  • Distributor management
  • Consumer Insights
  • Stakeholder Management
  • Team Leadership
  • Influencer collaboration

Accomplishments

  • Winner of the Greatest Tasting Internship by Internshala in 2021
  • Selected the youngest winner among over 10,000 participants for the Coolest Summer Job by Havmor in 2019

Live Project

Nestle, Gurugram -11/2023 - 01/2024

  • Visited over 20 colleges in Delhi to investigate the low throughput of Nescafé beverages in retail one kiosk and canteen setups; conducted a store-wise 4P analysis to identify performance gaps
  • Designed and analyzed a survey with over 200 shopper responses, uncovering key insights and presenting creative, consumer-driven solutions to enhance sales and engagement

Timeline

Deputy Manager- Commercial Excellence

Zydus Wellness
06.2025 - Current

Management Trainee

Zydus Wellness
06.2024 - 05.2025

Summer Intern

Jubilant Foodworks
04.2023 - 05.2023

Marketing and Business Development Executive

Aweri Foods
12.2021 - 06.2022

PGDM - Sales & Marketing

IMT Ghaziabad

B.Sc. Hons. - Food Technology

Lady Irwin College –Delhi University
Sneha Mohapatra