Summary
Overview
Work History
Accomplishments
Virtual Skills
People Skills
Personal Information
Timeline
Generic
SNEHA MURALI

SNEHA MURALI

Ad operation Specialist, CCS Scaled Service Advertising-VAR
Bangalore

Summary

To utilize my skills and abilities to positively contribute my part in the growth of the organization, I work with in the field that offers professional growth while being resourceful, innovative and flexible. To help myself go up the corporate ladder by an attitude that is positive, honest and proactive.

I am a competent professional with more than 10+ years of experience in online Digital marketing. A passionate dreamer by birth, creative by thought and customer centric by nature has been the secret ingredient of my success. Possess good analytical and management skills that aids in problem solving and making decision especially in field of online advertising and managing a team’s requirement with respect to the process. I have today evolved as a seasoned and matured professional who can lead any organization in this competitive ecosystem from the front.

Overview

14
14
years of professional experience
4
4
Languages

Work History

Ad operation Specialist, CCS Scaled Service Advertising-VAR

Amazon
11.2016 - Current
  • Company Overview: Amazon is a global leader in e-commerce and cloud computing, providing a wide range of services and products.
  • Setting up new campaigns, Inventory reservation, monitoring and reporting on Ad serving tools
  • Daily management includes trafficking, optimization and reporting of Ad campaigns
  • Constant interaction with the AMs in order to suggest and manage the client accounts
  • Campaign optimization for the better performance
  • Final Invoice: Helping the account team for final/monthly billing
  • Maintain the highest standards around campaign QA, media plan creation/reviews.
  • QA’ing campaigns that are booked to Amazon's stable of properties: Amazon, IMDb, DPreview.com, etc
  • Complete ad server and campaign audits using checklists to ensure accuracy and completeness of campaign, including go live workflow
  • Ad Operation specialists manages end to end campaign executions.
  • Manage and execute all type of display campaigns.
  • Campaign set up and creation, inventory check, trafficking, different types of reporting, optimizations.
  • Troubleshooting different campaign issues and making sure to fix it on time.
  • Proactively reach out to the stakeholders to address the concerns within the team.
  • Tool migration tasks.
  • Manage escalations and dive deep into different issues to make sure to deliver the results on time.
  • Quality check of the assignment handled by the trafficker for the critical account and high budget campaigns
  • Post launch monitoring the performance
  • Based on performance optimizing the campaigns to ensure full deliver and achieve the goal
  • Make sure to have launch on time
  • DAR (Day after reporting) And Screenshots
  • DAR: Day-After Reports (DAR) are Excel reports which compare Amazon's impression numbers to a third-party's impression number.
  • Screenshot is the process of confirming the Launch of any campaigns that are running under different Amazon Platforms (DSP, IMDb, Devices, OTT, Audio Ads & Class 1).
  • Platform Worked on: Desktop, Mobile, AAP, Amazon devices (fire tablet and fire TV) and Amazon owned sites such as IMDB.
  • DSP(Amazon advertising tool)
  • Operative1
  • Cornerstone
  • Rodeo
  • Salesforce task management
  • BAR tool (billing tool)
  • OMS – Order management system
  • Amazon is a global leader in e-commerce and cloud computing, providing a wide range of services and products.
  • Mentoring new joiners.
  • Conduct refresher trainings as per the feedback from the team
  • Allocate the team members accordingly as and when a new project come in and make sure to on board successfully.
  • Train and develop new resources.
  • Acted as T2 in the team when T2’s is not around.
  • Proactively reach out to the stakeholders to address the concerns within the team.
  • Selected as an onboarding buddy
  • Working as backup with the TKM (Training knowledge Management) team when new hires onboarded to the process handling training for certain weeks covering the entire campaign management workflow.
  • Once training is completed, nesting phase will be going to start, new hires would be working on the test and live cases for certain weeks.
  • Handled PVC (Prime video) campaigns worked from the pilot phase till today. All PVC campaigns have high complexity and with high dollar campaigns.

Quality assurance analyst

THEOREM (INDIA) PVT. LTD
08.2011 - 12.2015
  • Company Overview: Theorem is a global leader in online media operations and reporting with offices on four continents and over 500 technology and service professionals.
  • Manage all implementation aspects of designated display advertising campaigns through efficient use of business systems (client and order setup, inventory reservation, and ongoing order revision).
  • Daily interaction with Sales/Account Team personnel to prioritize and execute on Media Plans and Insertion Orders to coordinate advertising campaign launch.
  • SPOC for any troubleshooting and escalations for client setup, order entry and billing issues.
  • Ensure quality and data integrity by enforcing standard policies and procedures, and meet financial and regulatory compliance.
  • SME for campaign execution operational processes.
  • Educate the AEs and AMs on MSA resources.
  • Reporting on delivery status of the campaign.
  • Setup campaigns of CPC & CPM for Mobile Ads using Mocean tool.
  • Constant Interaction with the onshore team regarding the management of client accounts.
  • Hands on experience in the areas of Internet technology and applications and broad understanding of ad trafficking.
  • Management of display and video ad campaigns and trafficking.
  • Testing of all ad creative for compliance of site specifications as well as functionality.
  • Trafficking and implementation of targeting and 3rd party tracking to support specific requirements of a sale.
  • Partner with Campaign Managers to maintain advertiser client relationships and their campaigns.
  • Experience in online ad serving and reporting.
  • Good understanding of online ad campaign, including CPM, CPC, and CPA advertising models.
  • Familiarity with rich media tags.
  • Ability to multi-task priorities under tight deadlines.
  • Provide extreme levels of error free and good TAT trafficking.
  • Booking and reserving inventory in the Atlas interface as per Client requirements.
  • Providing end to end solution for any issues that may arise during Buy setup and activation as well as help in troubleshooting queries for the active buys.
  • Managing & creating campaigns, which include creation of advertiser & agency in Atlas.
  • Setting up performance & segment buys on CPC, CPA, CPM and Hybrid as per client’s request.
  • Creation of segment buys where targeting is done under Audience, Behavioral, Profile, re-messaging.
  • Creation & activation of action tags & implementing them under the desired buys.
  • Optimization for existing buy items with regards to Frequency cap, opt outs, media plan, revenue and pricing module change.
  • Scheduling new bids & budget lines and creation of logins for the advertiser.
  • Troubleshooting during any discrepancy or emergencies.
  • Assist the client in their Media Planning requirements with high quality and eye for detail.
  • Theorem is a global leader in online media operations and reporting with offices on four continents and over 500 technology and service professionals.
  • On boarded critical and challenging account (Belgium, France, U.K and Multinational).
  • Awarded as a 'Employee of the Month' in December 2011 and 2012.

Accomplishments

  • Received accolades throughout the year for the below Amazon leadership principles.
  • Awarded as a 'Employee of the Month' in December 2011 and 2012

Virtual Skills

  • MS Excel
  • MS Word
  • MS Outlook
  • MS PowerPoint
  • MS Office
  • DFA

People Skills

  • Teamwork and Collaboration
  • Leadership
  • Self-Management

Personal Information

  • Husband's Name: Balamurali Srinath
  • Date of Birth: 08/04/88
  • Gender: Female
  • Nationality: Indian
  • Marital Status: Married

Timeline

Ad operation Specialist, CCS Scaled Service Advertising-VAR

Amazon
11.2016 - Current

Quality assurance analyst

THEOREM (INDIA) PVT. LTD
08.2011 - 12.2015

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SNEHA MURALIAd operation Specialist, CCS Scaled Service Advertising-VAR