Collaborative leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Manager I
ICICI Bank Ltd
02.2023 - 01.2025
Maintained client communications client to ensure productive relationships.
Ensured accuracy of bank programs and client projects.
Implemented established reporting procedures.
Coordinated efforts with account and portfolio managers.
Prepared budget reports specific to each client project.
Developed and maintained relationships with customers and suppliers through account development.
Business Development and Digital Marketing
Intuerias Technology Pvt Ltd., Lucknow
08.2021 - 01.2022
Acquiring new clients (business) for softwares such as CRMs (Customer relationship Management) and Teamspoor (Employee tracking application) by working on the leads provided through website visit or any campaigns running for the same
Managing online campaigns for creation of leads
Increased the number of licenses for existing users by10% and upgraded to newer version by6%
Providing with proper demo after analyzing the requirements of the clients
Gained strong leadership skills by managing projects from start to finish.
Digital Marketing Executive
MS Digitech Solutions Pvt Ltd
06.2019 - 08.2021
Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
Increased brand awareness through creation and management of social media channels, boosting social media engagement by 23%.
Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Associate Key Relationship Manager
ICICI Prudential Life Insurance Company, Delhi
05.2018 - 05.2019
Managing a team of12 members for acquiring new clients for insurance and investment
Increased the productivity of my branch by12% in terms of life insurance and ULIPs
Sourcing new customers through Bankers & Branch leads
Managing relationship with excellent client satisfaction
Enhancing total sales to21% by cross selling other relevant products
Intern
SBI Mutual Fund, Kanpur, U.P.
05.2017 - 06.2017
Project: Marketing and Digitalization of SBI Mutual Funds
Analyzed the Mutual Fund Industry and effect of digitalization on it
Educated customers and SBI employees about the same
Education
MBA - Finance
Jaipuria Institute of Management
05-2018
Bachelor of Science - Zoology
St. Xavier's College
05-2015
Skills
Marketing
Financial management
Team leadership
Performance management
Digital marketing
Project management
Strategic planning
Scrum and agile
Lead generation
Business development
Decision-making
Customer service
Certification
Hubspot Certification for Social Media Marketing
Hubspot Certification for Email Marketing
Search Engine Optimization Certification by Digital Vidya
Web Analytics Master Course by Digital Vidya
Google Analytics Individual Qualification Assessment
Search Engine Marketing Certification by Digital Vidya
Hobbies
Listening to music and singing
Reading books
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Timeline
Manager I
ICICI Bank Ltd
02.2023 - 01.2025
Business Development and Digital Marketing
Intuerias Technology Pvt Ltd., Lucknow
08.2021 - 01.2022
Digital Marketing Executive
MS Digitech Solutions Pvt Ltd
06.2019 - 08.2021
Associate Key Relationship Manager
ICICI Prudential Life Insurance Company, Delhi
05.2018 - 05.2019
Intern
SBI Mutual Fund, Kanpur, U.P.
05.2017 - 06.2017
Bachelor of Science - Zoology
St. Xavier's College
MBA - Finance
Jaipuria Institute of Management
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PRAGYAN PRAKASH PARIDAPRAGYAN PRAKASH PARIDA
Manager 2 at ICICI Bank LTDManager 2 at ICICI Bank LTD