Sneha R
SEO Manager
Bangalore
Summary
First principles thinker, and growth generalist with a proven track record of 5 years in ed-tech, fintech, social, e-commerce & health. I am highly self-motivated and analytical in decision making.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
5
5
Languages
Work History
SEO Manager
LH2 Holdings
04.2024 - Current
- Responsible for the overall improvement in website traffic, ranking on Google (SEPR) and strategy for expansion of categories within SEO.
- Worked on SEO strategies for multiple client websites across different domains like entertainment and novels.
- Perform website audits, competitor analysis, identify optimization opportunities, and address technical issues that impede search engine crawling and indexing.
- Conduct in-depth keyword research using various tools to uncover relevant and high-value search terms for the client's websites.
- On-page optimization recommendations.
- Monitor search performance using platforms like Google Analytics and Search Console, analyze data, generate reports and insights to inform SEO initiatives and track progress.
SEO Manager
IELTSMaterial.com
3 2021 - 8 2022
- As a lead SEO manager, I was responsible for organic traffic to the website and lead generation for the courses
- Achieved 4x increase in traffic to core courses pages (30k to 133k) in 6 months
- Traffic to lead generation conversion optimization was done across pages with content and CTA which saw an avg ~35% increase in leads MoM
- Initiated live-chat and chatbot journey for new leads and FAQs
- Worked on the overall page layout and design with the product & team teams.
Marketing Associate
Galleri5
03.2020 - 02.2021
- Worked & executed Myntra's highly anticipated "End of Reason Sale 2020" campaign which targeted 50+ premium influencers in India targeting 30M+ views
- Handling end-to-end projects for Myntra studio to generate content for social feed and product sales
- Identifying, shortlisting & on-boarding influencers for projects based on the requirements - category A, B, micro & nano influencers
- Liaise between the company and the influencer in framing the content plan, deliverables and payment terms
- QC for campaign - content, product tags, campaign quality and influencer queries.
SEO Analyst
Groww
08.2019 - 03.2020
- Perform on-page & off-page SEO optimization for increasing website traffic and maintaining site hygiene and page ranking
- Market scaling: Perform keyword research to optimize existing content and discover new opportunities using various tools
- Perform competitive analysis to identify SWOT, co-ordinate with cross-functional teams in forming sprints and getting it implemented to get a competitive edge
- Responsible for optimizing web and blog pages to increase traffic.
SEO Off-page specialist
Hiveminds-Madison World
02.2017 - 07.2019
- As a part of the agency, have handled over 10+ clients across industries like fashion, e-commerce, education, healthcare, travel, food and banking & finance
- POC for the clients in planning, organizing and executing highly-effective SEO strategy to achieve client's MoM targets
- Have been a part of multi pre-sales efforts for pitching for new clients for SEO
- Plan and implement link building strategies
- Optimized SEO to rank for Keywords of a new website to top fold in the 1st page of the SERP in less than 2 months.
Education
M.tech - Computer science
City Engineering College
Bengaluru, Karnataka 05.2014 - 05.2016
B.E - Information science
SJCIT
Chikkaballapur, Karnataka 05.2009 - 05.2013
Skills
Google Analytics
Google Search Console
SEMRush
Ahrefs
Screaming frog
Keyword Planner
Accomplishments
- Awarded - Rising Star at hiveminds, for the most promising new comer (Sept 2017)
- Employee of the month - I was awarded twice as the employee of the month at IELTSMaterial
Timeline
SEO Manager
LH2 Holdings
04.2024 - Current
Marketing Associate
Galleri5
03.2020 - 02.2021
SEO Analyst
Groww
08.2019 - 03.2020
SEO Off-page specialist
Hiveminds-Madison World
02.2017 - 07.2019
M.tech - Computer science
City Engineering College
05.2014 - 05.2016
B.E - Information science
SJCIT
05.2009 - 05.2013
SEO Manager
IELTSMaterial.com
3 2021 - 8 2022