Summary
Overview
Work History
Education
Skills
Certification
Websites
Timeline
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SNEHA RAY

Kolkata

Summary

Expert in crafting effective digital marketing strategies emphasizing Google Ads, Meta Ads, and social media initiatives. Proficient in web analytics, Google Tag Manager translating data into actionable strategies that enhance engagement and conversion rates. Proven track record of boosting online visibility, expanding customer bases, and enhancing ROI for organizations.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Digital Marketer

V5 Global
03.2024 - 03.2025
  • Managed and optimized Google Ads and Meta Ads campaigns across search, display, and social media platforms, driving measurable growth in traffic and conversions.
  • Conducted keyword research, audience targeting, and bid strategy development to maximize ROI within client budgets.
  • Created, tested, and refined ad creatives (copy and visuals) to improve clickthrough rates (CTR) and quality scores.
  • Monitored campaign performance using Google Ads Manager, Meta Business Suite, and Google Analytics; generated weekly/monthly reports with actionable insights.
  • A/B tested landing pages and ad variations to optimize conversion rates and reduce cost per acquisition (CPA).
  • Handled budget management and pacing to ensure full utilization and avoided overspending.
  • Collaborated with design and content teams to develop ad assets aligned with campaign goals and brand guidelines.
  • Stayed updated with platform changes, algorithm updates, and emerging trends to ensure campaign relevance and competitiveness.

Digital Marketer Intern

Digitech Services Private Limited
07.2023 - 02.2024
  • I have leaned about running meta ads and Google ads.
  • Also implemented the best bidding strategy to get the best ROAS and clicks.
  • Run awareness and lead generation campaign to get views with the help of meta.
  • Optimized Social media of the client with making a content calendar.
  • Audited and Optimised on page SEO to rank on Google.
  • 360 Digital Marketing Blueprint
  • Evaluation of Social Media, Google Ads and strategy of Pharmeasy
  • Email Marketing, Squeeze Landing Page, Website Optimization, Made Strategic Marketing Plan
  • EdTech 3R Funnel for IQUANTA
  • Google Analytics: Sales Growth Insights
  • SEO Analysis, ON Page SEO, OFF Page SEO, Technical SEO, Keyword Research and SEO Implementation, SEO Strategy
  • SEO Analysis
  • Elevated a Beauty Brand (MYGLAMM) through SMO, Auditing of Social Media, Strategy Making, Content Calendar, Ad Copies.
  • Elevated a Beauty Brand (MYGLAMM) through SMO
  • Social Media Marketing for Urban Jungle includes 3 month Social Media Marketing Plan, influencer Marketing, paid marketing and Asset Creation
  • Social Media Plan for Urban Jungle
  • Strategy for creating campaigns, Selecting Locations, Understanding Consumer Behaviour, Campaign 1-Display Campaign- Awareness and Leads. Campaign 2- Search Ad Objective: To maximize conversions and lead generation.
  • Implemented Google Ads

Education

Bachelor of Commerce (B.Com) Honours -

University of Calcutta
Kolkata
01.2024

Senior Secondary (XII) -

Balika Shiksha Sadan
West Bengal
01.2020

Secondary (X) -

Balika Shiksha Sadan
West Bengal
01.2017

Skills

  • Google Ads management
  • Meta Ads optimization
  • SEO strategy development
  • Data analysis
  • Campaign performance monitoring
  • Digital marketing strategy

Certification

  • Certification in Digital Marketing from Internshala.

Timeline

Digital Marketer

V5 Global
03.2024 - 03.2025

Digital Marketer Intern

Digitech Services Private Limited
07.2023 - 02.2024

Bachelor of Commerce (B.Com) Honours -

University of Calcutta

Senior Secondary (XII) -

Balika Shiksha Sadan

Secondary (X) -

Balika Shiksha Sadan

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SNEHA RAY