Sneha Roy

• Boosted website traffic by implementing strategic SEO tactics such as keyword research, on-page optimization, and link building
• Created detailed monthly reports highlighting successes, challenges, and areas for improvement related to SEO initiatives
• Collaborated with content team to develop high-quality, SEO-friendly articles that engaged readers and drove organic search traffic
• Contributed to increase in clicks by 79% for Livon (Mar’24 Vs
  Dec’24)
• Contributed to increase in lead generation for Tata Motors Cars (calculated
  through Adobe Analytics) by 220% (Mar’24 Vs Dec’24)
  (2,407 vs 7,714)
• Trained and managed analysts and trainees
• Hands on experience of tools like Google Analytics 4, Google Search Console, Screaming Frog, SEM Rush, Google Keyword Planner, Looker Studio, Adobe Analytics

• Crafted compelling product demonstrations and persuasive pitch presentations for Local SEO (Google Business Profile) that adeptly conveyed the company's unique value proposition to potential clients
• Collaborated closely with the sales team to grasp client needs and craft tailored solutions that perfectly aligned with their requirements

Clients - DBS digibank ; SOTC ; Thomas Cook

• Created detailed SEO recommendations and did a drop analysis to increase website traffic unitedly by 149% (July’22 Vs July 21)
• Contributed towards increasing app installs by 70% through the website (July’22 Vs July 21)
• Made efficient use of SEMRush, Ahrefs, Google Search Console & Google Analytics and provided data driven insights
• Undertook Keyword Research & Analysis for assigned projects and identified new Keyword Opportunities on a monthly basis
• Helped define the IA of the projects assigned to me, with an intent based page to page mapping
• Ensured all content updates on client websites are in line with SEO recommendations
• Provided inputs for offsite submissions as and when required
• Co-ordinated with offsite promotions team and ensured all submissions are in line with SEO best practices across the industry
• Handled majorly a BFSI Client – Actively worked on optimizing end-to-end SEO needs of a leading Singaporean Multinational Bank
• Have worked for clients (Indian Market Leaders) related to domains like BFSI and Travel Industry
• Using Google Analytics, SEMrush, and Ahref tools, prepared weekly/monthly reports to track client’s website traffic
• Handled on-page activities such as image optimisation, meta tags, header tags recommendations, etc

• Specialized in optimizing on-page and off-page content for clients within the Health and Education sectors
• Contributed content expertise to companies including E Puja, a HR Software Provider, and Online Betting and Gaming platforms in Singapore and Malaysia
• Demonstrated proficiency in team leadership and client relations, overseeing a team of three SEO Executives
• Established a network of high-quality Digital PR Backlinks
• Provided invaluable content strategy insights and offered recommendations for crafting SEO-friendly content, collaborating closely with the content team throughout the process

• Keyword research, Competitive research
• On page and Off page SEO
• SEO Audit
• Managed company google my business account for various franchises of The Brand Salon - The institute

• On Page SEO for Clinicspots