SNEHA S
Summary
Marketing & Sales professional with 11+ years of experience across Zee Entertainment, The Times of India, The Hindu, and Vijay Karnataka. Proven track record in managing corporate and regional accounts, driving revenue growth, and executing strategic media sales initiatives. Strong expertise in client servicing, business development, and cross-functional collaboration.
Overview
11
11
years of professional experience
Work History
Manager
Zee Entertainment Enterprises Ltd.
Bengaluru
06.2022 - Current
- Managing GEC channels (Zee TV SD/HD, &TV SD/HD, Zee Punjabi) for HSM market
- Managed key client relationships with Amazon, ITC, Britannia, Meesho, PhonePe
- Drove revenue through FCT sales, impact properties, and special integrations
- Handled agency relationships with GroupM, Initiative, Madison
- Previously handled Marathi cluster channels (Zee Marathi, Zee Talkies, Zee Yuva, Chitramandir)
Assistant Manager
The Times of India
Bengaluru
11.2019 - 06.2022
- Led ad sales for healthcare and telecom verticals, driving revenue growth through targeted strategies
- Identified and managed key client relationships including Biocon, GE Healthcare, ACT Broadband, OnePlus, and Xiaomi.
- Expanded campaigns across TOI group publications, enhancing brand visibility and audience engagement
- Onboarded and scaled high-value accounts, implementing strategic campaign planning to maximize client success
Senior Officer
The Hindu
Bengaluru
01.2017 - 11.2019
- Developed city-level sales strategies that increased revenue generation potential
- Generated ₹60L revenue from 10 new RE clients
- Developed city-level sales strategies to maximize revenue
- Organized expos and events that enhanced visibility and engagement for Real Estate category
Officer
The Times Group (Vijay Karnataka)
Bengaluru
06.2015 - 01.2017
- Managed retail category sales strategies to maximize revenue growth
- Designed customized ad packages for retail clients to enhance advertising effectiveness
- Initiated seasonal and event-based revenue campaigns to drive customer engagement
Education
MBA - Marketing & Sales
BNM Institute of Technology
BengaluruBachelor of Engineering -
Rajarajeswari College of Engineering
BengaluruSkills
- Sales management
- Revenue growth
- Market strategy
- Client Relationship Management
- Media planning
- Cross-functional Coordination
Key Client Portfolio
- Amazon
- Wipro
- Britannia
- Himalaya
- Tata Global Beverages
- Titan
- ITC
- PhonePe
Languages
English
Beginner
A1
Hindi
Beginner
A1
Timeline
Manager
Zee Entertainment Enterprises Ltd.
06.2022 - Current
Assistant Manager
The Times of India
11.2019 - 06.2022
Senior Officer
The Hindu
01.2017 - 11.2019
Officer
The Times Group (Vijay Karnataka)
06.2015 - 01.2017
MBA - Marketing & Sales
BNM Institute of Technology
Bachelor of Engineering -
Rajarajeswari College of Engineering