Sneha Singh

• Oversee all communication strategies, collaborating with agencies to ensure effective message delivery across various platforms.
• Manage day-to-day media operations, including press releases, media inquiries, and social media content creation and management.
• Lead on-field media operations for major international events, including:

- FIH Hockey Men's World Cup 2023

- FIH Hockey Pro League 2023/22 India leg

- FIH Hockey Pro League 2023/24 India leg

- Jharkhand Women's Asian Champions Trophy

- Men's Asian Champions Trophy Chennai 2023

- FIH Hockey Olympic Qualifiers Ranchi 2024

• Develop and implement comprehensive communication strategies for all Hockey India activities, enhancing the organization's public profile and stakeholder engagement.
• Coordinate with multiple departments to ensure cohesive messaging across all platforms and events.
• Spearhead sponsorship deliverables since January 2024, liaising with partners to maximize exposure and value for both sponsors and Hockey India.
• Demonstrate adaptability in managing diverse communication needs across various tournaments, from local events to international championships.
• Contribute to the growth of hockey in India through strategic communication initiatives and media relationship management.

• Developed and executed comprehensive communication strategies for multiple high-profile sports clients, including national federations and professional leagues.
• Spearheaded communication efforts for the All India Football Federation (AIFF), focusing on:

-FIFA U-17 World Cup
-Indian Women's League
-Other key AIFF initiatives and events
-Led communication strategies for Tennis Premier League, enhancing brand visibility and fan engagement.

• Created and managed multi-channel content, including press releases, social media posts, and promotional materials.
• Liaised with media outlets to secure positive coverage and manage client reputations.
• Collaborated with diverse stakeholders, including athletes, team management, and federation officials, to ensure consistent messaging.
• Implemented crisis communication protocols when necessary, safeguarding client interests.
• Analyzed communication performance metrics and adapted strategies to maximize impact and reach.
• Contributed to the growth and success of various sports properties through targeted and effective communication campaigns.

• Crafted engaging and timely sports content, with a focus on trending topics and viral-worthy material.
• Produced high-quality articles, listicles, and features covering a wide range of sports, including but not limited to football, cricket, tennis, and emerging sports.
• Developed a keen understanding of social media trends and audience preferences, tailoring content to maximize engagement and shareability.
• Utilized SEO best practices to enhance content visibility and drive traffic to the platform.
• Conducted research and interviews to ensure accuracy and depth in all written pieces.
• Adapted writing style to suit different formats, including long-form articles, short-form content, and social media posts.

• Managed daily sports content production, ensuring timely and accurate coverage of national and international sporting events.
• Conducted high-profile interviews with renowned sports personalities, including:International cricket stars: Monty Panesar (former England player), Lisa Sthalekar (former Australian captain and commentator)
  Olympic athletes: Bajrang Punia (wrestling), Vikas Krishan Yadav (boxing), B Sai Praneeth (badminton)
  Rising cricket talents: Ishan Porel (U-19 World Cup winning pacer), Tilak Verma (U-19 World Cup middle-order batsman)
  Other notable athletes: Dutee Chand (sprinter), Soumyajit Ghosh (youngest Indian Olympic table tennis player)
  Coaching legends: Pullela Gopichand (National Badminton Coach)
  
• Developed and edited engaging sports content across various formats, including news articles, features, and analytical pieces.
• Coordinated with reporters and stringers to ensure comprehensive coverage of sporting events and athlete stories.
• Implemented SEO strategies to enhance content visibility and increase reader engagement.
• Maintained editorial standards and ensured factual accuracy across all sports content.
• Collaborated with cross-functional teams to integrate sports content with other media platforms and social media channels.
• Stayed updated on sports trends, emerging athletes, and industry developments to provide cutting-edge coverage.
• Contributed to the growth of ETV Bharat's sports section through compelling content and exclusive interviews.

• Served as a key member of the online editorial team, contributing to the digital presence of one of India's oldest English-language newspapers.
• Produced comprehensive sports coverage, including: Match reports
  In-depth match analyses
  Feature articles on athletes and sporting events
  
• Demonstrated versatility by covering both planned events and breaking news stories for the online platform.
• Utilized Content Management System (CMS) proficiently for two years, streamlining the publishing process and enhancing website functionality.
• Generated and published live stories on The Statesman's website, providing real-time updates to readers.
• Conducted high-profile interviews with sports personalities, including:

-PR Sreejesh (former Indian Hockey team captain)
-Tania Sachdev (International Master and Woman Grandmaster in chess)

• Ensured adherence to journalistic standards and The Statesman's style guide in all published content.
• Collaborated with reporters, photographers, and other editorial staff to produce cohesive and engaging sports coverage.
• Contributed to the growth of The Statesman's online readership through timely, accurate, and compelling content.
• Adapted writing style to suit various digital formats, optimizing content for online consumption.
• Stayed abreast of emerging trends in digital journalism and sports reporting to maintain The Statesman's competitive edge.

• Worked with the online editorial team of Catch News.
• Covered general beat.
• Produced stories on trending topics.
• Monitored social media.