Sneha Singh
Marketing Executive
Pune
Summary
Experienced Marketing Professional with expertise in digital marketing, social media management, and content creation. Proven track record in developing and executing multi-channel marketing campaigns to enhance brand visibility and engagement. Skilled in market research, data analysis, and project management, with a strong ability to collaborate cross-functionally to drive marketing objectives. Adept at SEO, email marketing, and branding initiatives, leveraging data-driven insights to optimize performance. Passionate about delivering innovative and results-oriented marketing strategies in dynamic environments.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
7
7
Certifications
Work History
Marketing Executive
Accion Labs
10.2024 - Current
- Conducting competitor analysis and market research to optimize branding strategies.
- Managing email marketing campaigns using tool like HubSpot.
- Executing off-page SEO strategies, including backlinking, bookmarking, and directory submissions, to improve website ranking.
- Utilizing SEMrush and GA4 Analytics to monitor and analyze performance optimization.
- Assisting in creating and updating webpages to ensure consistency and seamless user experience.
- Developing marketing content for the website and promotional activities to enhance brand awareness.
- Contributing to the planning and execution of successful events, improving audience engagement.
Marketing Associate
Opus Technologies
03.2023 - 07.2024
- Assisted in developing and implementing multi-channel marketing campaigns, including email marketing, to enhance brand visibility and generate leads
- Delivered customized content tailored to personas and ensured campaigns targeted the right audiences with optimal timing and messaging
- Conducted comprehensive industry research to identify strategic opportunities for participation and promotion
- Organized a series of four webinars on trending payment industry topics with our subject-matter experts, creating personalized landing pages for each webinar to attract potential leads
- Contributed to the company's rebranding project, which included a name change and website overhaul, supported by multiple campaigns across various platforms
- Managed website tasks, including job postings and promotional activities, ensuring flawless execution of events and award programs
- Collaborated with vendors to optimize website SEO performance and adapt to emerging trends
- Worked closely with stakeholders to ensure accurate requirement gathering, timely approvals on deliverables, and maintained internal reports and trackers for governance
Business Development Executive
Protect Group
02.2022 - 02.2023
- Identify new business opportunities through comprehensive market research, networking, and proactive cold calling
- Cultivate and sustain relationships with potential clients, including key decision-makers
- Develop and deliver compelling client presentations showcasing the company's products or services
- Attend industry events, conferences, and trade shows to network and generate leads
- Collaborate closely with internal teams to ensure seamless project execution and exceptional service delivery to clients
- Expanded channel partner network through onboarding, and comprehensive training on product offerings and sales processes
- Increased sales revenue by developing tailored strategies, executing co-branded campaigns, and enhancing productivity with incentive programs
- Strengthened partner relationships through regular communication, quarterly reviews, and ongoing support, while identifying new opportunities through market analysis
- Initiated over 1,200 calls to retailers, generating more than 500 leads and supporting the sales team in expanding the customer base
Sales Executive
Mantra Properties
05.2021 - 01.2022
- Executed social media promotional campaigns for Duke's, boosting brand visibility and engagement
- Conducted market research and prepared presentations to provide strategic insights and assist in developing marketing materials
- Assisted in managing customer inquiries and complaints, providing timely and effective solutions to enhance customer satisfaction
- Supported the development and execution of customer engagement strategies, including personalized communications and loyalty programs
- Monitored customer feedback and trends, contributing to the improvement of products and services based on customer insights
- Prepared and analyzed reports on customer interactions and satisfaction levels to identify areas for improvement
- Coordinated with various departments to ensure seamless resolution of customer issues and to enhance overall customer experience
Sales Intern
Dukes Pvt. Ltd.
05.2020 - 07.2020
Customer Relationship Intern
Gits Food Pvt. Ltd.
12.2019 - 01.2020
Education
MBA - Marketing
Pune Institute of Business Management
Pune 08.2019 - 05.2021
B.Com (Hons.) - Accountancy
Surendra Nath College For Women's
Kolkata 05.2016 - 06.2019
12th Grade - Commerce
Krishna Niketan
Skills
- Brand Management
- Brand Awareness
- Data Collection and Analysis
- Email Marketing
- Excel
- Google Analytics
- Hubspot
- Off-Page SEO
Certification
Business Analyst, Pending, ExcelR
Awards And Scholarships
- Team Award - Marketing for Outstanding Performance and Commitment, 04/2024, Opus Technologies
- Winner, Women's Singles/Doubles/Mixed Doubles - Table Tennis Tournament 2024, 04/2024, Opus Technologies
Timeline
Marketing Executive
Accion Labs
10.2024 - Current
Marketing Associate
Opus Technologies
03.2023 - 07.2024
Business Development Executive
Protect Group
02.2022 - 02.2023
Sales Executive
Mantra Properties
05.2021 - 01.2022
Sales Intern
Dukes Pvt. Ltd.
05.2020 - 07.2020
Customer Relationship Intern
Gits Food Pvt. Ltd.
12.2019 - 01.2020
MBA - Marketing
Pune Institute of Business Management
08.2019 - 05.2021
B.Com (Hons.) - Accountancy
Surendra Nath College For Women's
05.2016 - 06.2019
12th Grade - Commerce
Krishna Niketan
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