Summary
Overview
Work History
Education
Skills
Websites
Certification
Awards And Scholarships
Timeline
Generic
Sneha Singh

Sneha Singh

Marketing Executive
Pune

Summary

Experienced Marketing Professional with expertise in digital marketing, social media management, and content creation. Proven track record in developing and executing multi-channel marketing campaigns to enhance brand visibility and engagement. Skilled in market research, data analysis, and project management, with a strong ability to collaborate cross-functionally to drive marketing objectives. Adept at SEO, email marketing, and branding initiatives, leveraging data-driven insights to optimize performance. Passionate about delivering innovative and results-oriented marketing strategies in dynamic environments.

Overview

5
5
years of professional experience
5
5
years of post-secondary education
7
7
Certifications

Work History

Marketing Executive

Accion Labs
10.2024 - Current
  • Conducting competitor analysis and market research to optimize branding strategies.
  • Managing email marketing campaigns using tool like HubSpot.
  • Executing off-page SEO strategies, including backlinking, bookmarking, and directory submissions, to improve website ranking.
  • Utilizing SEMrush and GA4 Analytics to monitor and analyze performance optimization.
  • Assisting in creating and updating webpages to ensure consistency and seamless user experience.
  • Developing marketing content for the website and promotional activities to enhance brand awareness.
  • Contributing to the planning and execution of successful events, improving audience engagement.

Marketing Associate

Opus Technologies
03.2023 - 07.2024
  • Assisted in developing and implementing multi-channel marketing campaigns, including email marketing, to enhance brand visibility and generate leads
  • Delivered customized content tailored to personas and ensured campaigns targeted the right audiences with optimal timing and messaging
  • Conducted comprehensive industry research to identify strategic opportunities for participation and promotion
  • Organized a series of four webinars on trending payment industry topics with our subject-matter experts, creating personalized landing pages for each webinar to attract potential leads
  • Contributed to the company's rebranding project, which included a name change and website overhaul, supported by multiple campaigns across various platforms
  • Managed website tasks, including job postings and promotional activities, ensuring flawless execution of events and award programs
  • Collaborated with vendors to optimize website SEO performance and adapt to emerging trends
  • Worked closely with stakeholders to ensure accurate requirement gathering, timely approvals on deliverables, and maintained internal reports and trackers for governance

Business Development Executive

Protect Group
02.2022 - 02.2023
  • Identify new business opportunities through comprehensive market research, networking, and proactive cold calling
  • Cultivate and sustain relationships with potential clients, including key decision-makers
  • Develop and deliver compelling client presentations showcasing the company's products or services
  • Attend industry events, conferences, and trade shows to network and generate leads
  • Collaborate closely with internal teams to ensure seamless project execution and exceptional service delivery to clients
  • Expanded channel partner network through onboarding, and comprehensive training on product offerings and sales processes
  • Increased sales revenue by developing tailored strategies, executing co-branded campaigns, and enhancing productivity with incentive programs
  • Strengthened partner relationships through regular communication, quarterly reviews, and ongoing support, while identifying new opportunities through market analysis
  • Initiated over 1,200 calls to retailers, generating more than 500 leads and supporting the sales team in expanding the customer base

Sales Executive

Mantra Properties
05.2021 - 01.2022
  • Executed social media promotional campaigns for Duke's, boosting brand visibility and engagement
  • Conducted market research and prepared presentations to provide strategic insights and assist in developing marketing materials
  • Assisted in managing customer inquiries and complaints, providing timely and effective solutions to enhance customer satisfaction
  • Supported the development and execution of customer engagement strategies, including personalized communications and loyalty programs
  • Monitored customer feedback and trends, contributing to the improvement of products and services based on customer insights
  • Prepared and analyzed reports on customer interactions and satisfaction levels to identify areas for improvement
  • Coordinated with various departments to ensure seamless resolution of customer issues and to enhance overall customer experience

Sales Intern

Dukes Pvt. Ltd.
05.2020 - 07.2020

Customer Relationship Intern

Gits Food Pvt. Ltd.
12.2019 - 01.2020

Education

MBA - Marketing

Pune Institute of Business Management
Pune
08.2019 - 05.2021

B.Com (Hons.) - Accountancy

Surendra Nath College For Women's
Kolkata
05.2016 - 06.2019

12th Grade - Commerce

Krishna Niketan

Skills

  • Brand Management
  • Brand Awareness
  • Data Collection and Analysis
  • Email Marketing

  • Excel
  • Google Analytics
  • Hubspot
  • Off-Page SEO

Certification

Business Analyst, Pending, ExcelR

Awards And Scholarships

  • Team Award - Marketing for Outstanding Performance and Commitment, 04/2024, Opus Technologies
  • Winner, Women's Singles/Doubles/Mixed Doubles - Table Tennis Tournament 2024, 04/2024, Opus Technologies

Timeline

Marketing Executive

Accion Labs
10.2024 - Current

Marketing Associate

Opus Technologies
03.2023 - 07.2024

Business Development Executive

Protect Group
02.2022 - 02.2023

Sales Executive

Mantra Properties
05.2021 - 01.2022

Sales Intern

Dukes Pvt. Ltd.
05.2020 - 07.2020

Customer Relationship Intern

Gits Food Pvt. Ltd.
12.2019 - 01.2020

MBA - Marketing

Pune Institute of Business Management
08.2019 - 05.2021

B.Com (Hons.) - Accountancy

Surendra Nath College For Women's
05.2016 - 06.2019

12th Grade - Commerce

Krishna Niketan
Sneha SinghMarketing Executive