Sneha Thiyagarajan
Chennai
Summary
Product Management & Platform Growth professional with 1+ years of experience building and scaling internal and customer-facing digital platforms in BFSI. Proven experience across product discovery, roadmap definition, GTM execution, CRM and SaaS platform transformation, workflow automation, and user adoption at scale. Strong collaborator with design, engineering, analytics, and business stakeholders to deliver high-impact products across the end-to-end product lifecycle.
Overview
3
3
years of professional experience
Work History
Associate General Manager - Product Management (MarTech Platforms)
IIFL Finance Ltd.
07.2025 - Current
- Defined and executed product strategy and roadmap for enterprise-scale marketing technology platforms aligned to FY'26 business growth targets.
- Partnered with cross-functional stakeholders across marketing, analytics, engineering, and vendors to prioritize initiatives, track delivery, and resolve execution bottlenecks.
- Led GTM and rollout of a digital platform across 300 branches within 18 days, achieving 66% adoption in Phase 1.
- Owned the product roadmap to digitize BTL marketing operations including vendor workflows, inventory, approvals, and payments, improving transparency and execution speed.
- Led CRM platform migration from Zoho CRM to Microsoft Dynamics 365; defined phased rollout strategy, dual-system workflows, and change management for central and regional teams.
- Built automated analytics and reporting workflows using Power Automate, achieving 70% automation and eliminating manual operational effort.
- Currently optimizing rule-based lead routing logic and supporting development of ML-driven lead and agent scoring models to improve conversion efficiency.
Management Trainee - Product & Growth (CMO's Office)
IIFL Finance Ltd.
06.2024 - 06.2025
- Led 0-1 development of Action360, an internal product acting as a branch intelligence layer; defined requirements, workflows, and adoption strategy.
- Worked closely with business and design teams to deliver next-best-action insights, increasing new customer acquisition from 10.4% to 17%.
- Owned optimization of end-to-end CRM workflows including lead capture, assignment, engagement, and nurturing, improving actioning and conversion metrics.
- Collaborated with UX designers using design thinking principles to improve usability across 2,783 branches and 15,000+ users, resulting in 15% higher adoption.
- Designed and executed experimentation-led CRO initiatives, reducing funnel drop-offs and increasing Gold Loan conversions by 30%.
- Supported rollout of a loyalty and rewards product, driving 11% growth in new customer acquisition and a 23% increase in new acquisitions per employee.
Sales & Marketing Intern
Vikram Solar Ltd.
05.2023 - 07.2023
- Designed interactive dashboards and conducted predictive analysis in Power BI to generate actionable insights for solar operations.
- Applied Blue Ocean Strategy (ERRC framework) to identify untapped digital experience factors and develop a strategic positioning canvas.
- Enhanced lead generation and website traffic by optimizing SEO keywords, analysing consumer decision journeys, and streamlining lead distribution, reducing turnaround time by 35%.
Education
PGDM - Big Data Analytics & Marketing
FORE School of Management
New Delhi03-2024
B.E. - Electrical & Electronics Engineering
PSG Institute of Technology & Applied Research
Coimbatore05-2022
Skills
- Product Management & Delivery
Product roadmap planning, backlog prioritization, PRD documentation, product lifecycle management, GTM execution, stakeholder management - Platforms & Tools
Azure DevOps, Microsoft Dynamics 365, Zoho CRM, Power Automate, Figma, Postman, Power BI, Tableau, SQL
- Analytics & Experimentation
Funnel analysis, CRO, customer journey mapping, hypothesis-driven experimentation, adoption and usage metrics - Technical
SQL, Python (2,3), C, C, Java
Projects
- Action360: Industry-first internal platform acting as a branch intelligence layer to improve lead
actioning | Led GTM and adoption across 2,783 branches and 15,000+ users | Improved lead
actioning by 6% within 2 months. - Project Datum: Project Lead for CRM migration from Zoho to Microsoft Dynamics 365 SaaS |
Streamlined data placeholders, mapped end-to-end customer journeys, and built product
roadmap across marketing verticals. - Solar Array Reconfiguration under Partial Shading Conditions: Optimized power output
using Skyscraper and Sudoku algorithms in switching matrix | Achieved working efficiency of
36%. - E-Archies: End-to-end prototype development of an e-commerce application using Python
Awards
- Marketing Champion of the Month, 08/25
- Runner-Up, Top Performer of the Quarter, 04/25 - 06/25
Timeline
Associate General Manager - Product Management (MarTech Platforms)
IIFL Finance Ltd.
07.2025 - Current
Management Trainee - Product & Growth (CMO's Office)
IIFL Finance Ltd.
06.2024 - 06.2025
Sales & Marketing Intern
Vikram Solar Ltd.
05.2023 - 07.2023
PGDM - Big Data Analytics & Marketing
FORE School of Management
B.E. - Electrical & Electronics Engineering
PSG Institute of Technology & Applied Research