SNEHA TIWARI
Summary
Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative Solution leading directly to the Company Growth
Overview
15
15
years of professional experience
Work History
Deputy General Manager - Sales
PVR INOX Ltd
Mumbai
09.2022 - Current
- Administer and Perform the functions of ad sales, business development, F&B deals & revenue generation for PVR INOX Ltd
- Interacting with corporate clients and advertising agencies of Mumbai to develop New Client Base as well retaining the existing clientele
- Creating Customized and clutter Breaking Brand Solutions to get incremental revenues
- Thorough Market Research of all Media trends, Client Launches, Technology updation etc
- To always be a step ahead
- Acting as a Brand Custodian for client by help them achieve their market objective
- Highlights
- Created and implemented Exclusive annual deals for Pan India Cinemas
- Worked closely with internal marketing groups, sales, and service lines to plan and execute account-based initiatives for major accounts
- Improved the yield drastically even though sentiments for cinema were not in favor
- Reviewed performance results to target and take corrective measures with authorization and escalation.
- Participated in planning process to achieve corporate objectives.
Assistant Sales Manager
Star India Pvt. Ltd
Mumbai
10.2016 - 09.2022
- Administer and Perform the functions of ad sales, business development & revenue generation for HGEC
- Interfacing with corporate clients, advertising agencies of Mumbai & constantly striving to improve customer satisfaction by cultivating relations for repeat business
- Conducting Competitor Analysis by keeping well-informed of market trends & competitor moves to achieve market share metrics along with ensuring inclusion of, English, Hindi & Gujarati
- Address:
- A3,Ram Kutir, Bangur Nagar, Goregaon West, Mumbai the channel in the media plans
- Identifying & establishing strategic alliances/ tie-ups and conceiving new ideas with corporates resulting in deeper market penetration and reach for achieving profitability and increased sales growth
- Sustaining healthy business relationship with all customers on a regular basis and in a planned manner Managing all potential sales opportunities including tracking timely launches as well addressing client’s market challenge with solutions
- Conceptualizing bold growth initiatives, creating innovative product concepts and out of box ideas
- Formulating annual business plan & forecasts for each client basis historical data, market trends, competitive activity, promotional strategy and sales effort
- Highlights
- Created and implemented profitable plans to enhance the win probability as well increase revenue share for national deals worth over for FMCG clients
- Worked closely with internal marketing groups, sales, and service lines to plan and execute account-based initiatives for major accounts nationally
- Proposed and activated a marketing and partnership program involving sales and marketing strategy, event advertising and sponsorship
Account Manager
ENIL
Pune
05.2014 - 09.2016
- Administer and Perform the functions of ad sales, business development & revenue generation for the Corporate Clients
- Headed brand activation as well as by working as a senior constituent with the market leader in private FM - Radio Mirchi
- Administered business of events & brand activations across Large Retail, SME & Corporate Client Base
- Ensured major upscale of flagship properties like Mirchi Queen Bee & Mirchi Music Awards along with hands-on celebrity management
- Directed call to closure functions completely while customizing solution provision across radio, digital & BTL space
Key Account Manager
Times Business Solutions Limited
Ahmedabad
01.2013 - 01.2014
- Highlights
- Reviewed activities for achieving 100% sales penetration revenue targets in assigned region/ area
- Rendered assistance to Marketing Team in order to accomplish more than 95%
SBDM
03.2012 - 09.2012
- Strategic Alliances
- Highlights
- Established trust-based relationships with key personnel across the market inclusive of executive management
- Spearheaded teams of Cross-functional, Strategic Education Initiatives & Education National Alliance Partners in support of Geographies, Partner Enablement & Field Enablement
- Devised product integrations, joint solutions, product roadmap alignment & differentiation; ascertained proper positioning of products roadmap alignment & differentiation
- Administered designing/ planning of Project Plan & implementation of strategy on quarterly basis and defined project scope, goals & deliverables
Business Development Executive
Pathway Group
Ahmedabad
12.2008 - 09.2012
Senior Business Development Manager
12.2010 - 02.2012
Business Development Manager
12.2009 - 11.2010
Business Development Executive
12.2008 - 11.2009
Education
Certification – Advanced Digital Marketing & Communication - Programmatic Marketing
Mudra Institute of Communication (MICA)
Ahmedabad 04.2023 - Current
PG - Executive MBA - Marketing
Institute of Management, Nirma University (IMNU)
B.A. - Economics
L.D. Arts College, Gujarat University
Skills
Strategy Formulation & Planning Sales & Business Developmentundefined
Timeline
Certification – Advanced Digital Marketing & Communication - Programmatic Marketing
Mudra Institute of Communication (MICA)
04.2023 - Current
Deputy General Manager - Sales
PVR INOX Ltd
09.2022 - Current
Assistant Sales Manager
Star India Pvt. Ltd
10.2016 - 09.2022
Account Manager
ENIL
05.2014 - 09.2016
Key Account Manager
Times Business Solutions Limited
01.2013 - 01.2014
SBDM
03.2012 - 09.2012
Senior Business Development Manager
12.2010 - 02.2012
Business Development Manager
12.2009 - 11.2010
Business Development Executive
Pathway Group
12.2008 - 09.2012
Business Development Executive
12.2008 - 11.2009
PG - Executive MBA - Marketing
Institute of Management, Nirma University (IMNU)
B.A. - Economics
L.D. Arts College, Gujarat University
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