Sneha Kandala Chauhan
Hyderabad
Summary
Accomplished Digital Strategist with experience enhancing engagement, traffic and brand recognition with strategic initiatives. Versed in mitigating risks and eliminating campaign threats. Forward-thinking, hardworking and tireless in pursuing and achieving goals.Skilled in problem-solving and optimizing performance. Capable of managing projects and collaborating effectively with teams. Committed to continuous learning and staying current with industry trends to contribute to organizational success.
Overview
5
5
years of professional experience
Work History
Digital Marketing Strategist
Accenture
Hyderabad
01.2023 - 11.2023
- Assisted with budgeting decisions related to digital marketing investments.
- Conducted market research projects to identify potential customer segments and target markets.
- Monitored trends in the industry to stay ahead of competition.
- Executed paid advertising campaigns across various platforms including Facebook Ads Manager and Google Adwords.
- Analyzed data from web analytics tools such as Google Analytics to measure the success of online initiatives.
- Created and implemented a comprehensive digital marketing strategy to increase brand awareness and website traffic.
- Optimized website performance by making improvements based on user feedback and A and B testing results.
- Developed campaigns to engage customers through multiple digital channels, including social media, email, search engine optimization, and pay-per-click.
- Performed keyword research and developed SEO strategies to improve organic search rankings.
- Maintained relationships with influencers in order to generate additional exposure for the brand.
- Designed, tested, and optimized landing pages to maximize conversions.
- Generated ideas for new products or services based on customer feedback and market research findings.
- Managed a team of content creators responsible for producing high quality written and visual content for use in digital marketing efforts.
- Implemented remarketing campaigns using Google Ads and other platforms to reach past visitors with personalized offers.
- Produced monthly reports analyzing key metrics such as website traffic, lead generation, ROI.
- Supported website design, revenue model, process flows, operations support and customer engagement strategies.
- Stayed up to date on different product markets to maximize understanding and effectiveness.
- Improved branding strategies and online communication by utilizing research into competition, market conditions and economic indicators.
- Collaborated with editorial and consumer marketing teams to create unique, revenue-generating content.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
Strategic Sales Analyst
Dell International Services India Pvt Ltd
Hyderabad
06.2021 - 03.2022
- Gathered and analyzed customer feedback to inform product development decisions.
- Analyzed data from CRM system to identify opportunities for upselling existing customers.
- Conducted market research to analyze competitor products, pricing structures, and sales strategies.
- Generated weekly, monthly, quarterly reports outlining key performance metrics.
- Communicated regularly with stakeholders regarding progress against established goals.
- Collaborated with cross-functional teams to develop promotional materials for new products and services.
- Monitored industry news and developments related to competitors' business activities.
Digital Marketing Strategist
Regalix India Pvt Ltd
Hyderabad
03.2021 - 06.2021
- Produced monthly reports analyzing key metrics such as website traffic, lead generation, ROI.
- Created and implemented a comprehensive digital marketing strategy to increase brand awareness and website traffic.
- Generated ideas for new products or services based on customer feedback and market research findings.
- Collaborated with third-party vendors on joint promotional activities.
- Maintained relationships with influencers in order to generate additional exposure for the brand.
- Monitored trends in the industry to stay ahead of competition.
Sales Analyst
SITEL India Private Limited
Hyderabad
09.2019 - 11.2020
- Developed and implemented strategies to increase sales revenue.
- Produced sales documents, finalized deals and filed records.
- Engaged casual shoppers to provide information about featured products and recommend merchandise, driving sales opportunities.
Back Office Associate
Conduent Business Services India LLP
Hyderabad
07.2018 - 04.2019
- Processed credit card payments accurately and efficiently.
- Ensured compliance with company policies and procedures regarding back office operations.
- Reconciled bank statements on a weekly basis.
- Trained new staff members on back office procedures and protocols.
- Performed data entry tasks, including entering customer and account information into databases.
- Monitored and updated customer accounts on a daily basis.
- Provided emotional support to patients and their families during difficult times.
- Communicated effectively with other healthcare professionals regarding client care plans.
- Created detailed spreadsheets documenting all reimbursements made by the organization.
- Resolved discrepancies between provider documentation and insurance plan requirements.
- Reviewed and processed reimbursement requests in accordance with company policies and procedures.
- Evaluated existing systems used for tracking reimbursements and proposed improvements as needed.
- Prepared financial statements detailing all reimbursements received during a given period.
- Performed monthly audits for accuracy of claims submitted for payment.
- Maintained a database of all reimbursements, payments, and other transactions.
Education
Bachelor of Commerce - B.com
NEFT University
02-2017
MPC - Higher Secondary School
Kakatiya College
05-2014
Secondary School -
NHGHSchool (St. Ann)
06-2012
Skills
- E-commerce strategy
- YouTube Advertising
- Retargeting Campaigns
- PPC advertising
- Influencer Marketing
- Instagram Ads
- Facebook Ads
- Conversion Rate Optimization
- Growth Hacking
- ROI Measurement
- Google Analytics
- Google Adwords
- Content Strategy
- Keyword Research
- Digital advertising
- Customer Segmentation
- Marketing automation
- ROI understanding
- Web development
- Customer Targeting
- Campaign optimization
- Machine Learning
- Target Audience Analysis
- Campaign Implementation
- Search Engine Optimization
- Sales Forecasting
- Branding
- Project Management
- Communications management
- Business Needs Analysis
- Content Marketing
- Campaign development experience
- Analytical Skills
- Campaign Development
- Integrated Marketing
Languages
English
Advanced
C1
Hindi
Proficient
C2
Marathi
Intermediate
B1
Telugu
Advanced
C1
Timeline
Digital Marketing Strategist
Accenture
01.2023 - 11.2023
Strategic Sales Analyst
Dell International Services India Pvt Ltd
06.2021 - 03.2022
Digital Marketing Strategist
Regalix India Pvt Ltd
03.2021 - 06.2021
Sales Analyst
SITEL India Private Limited
09.2019 - 11.2020
Back Office Associate
Conduent Business Services India LLP
07.2018 - 04.2019
Bachelor of Commerce - B.com
NEFT University
MPC - Higher Secondary School
Kakatiya College
Secondary School -
NHGHSchool (St. Ann)
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