SNEHAL BHOSALE

• Developed and executed comprehensive media plans for newspaper, TV, and magazine advertisements across Maharashtra and pan-India, optimizing reach and impact.
• Coordinated with publication and channels to negotiate advertising space and rates, ensuring cost-effective media buys.
• Engaged with Marketing Executives of Publications and Channels. Regularly met with marketing executives from various publications and media channels to discuss and negotiate business proposals, share innovative ideas, and explore collaborative opportunities to enhance media buying and advertising strategies.
• Managed media buying and planning for TV non-reality show sponsorships and GEC reality shows nationwide, utilizing BARC data for strategic decision-making.
• Oversaw newspaper sampling activities and campaigns in over 10 states, successfully implementing strategies for diverse product lines.
• Handled advertisement releases in internal state Nepal, coordinating with local publications and managing cross-border media logistics.
• Prepared monthly media and creative ad plans, collaborating with internal teams and external agencies to align on creative executions.
• Created and processed purchase orders using SAP for newspaper, TV, magazine, and radio advertisements of Monthly Plan, ensuring accurate and timely procurement.
• Uploaded creatives to media portals, tracked response data, and analyzed performance metrics to refine future media strategies.
• Managed annual contracts with 15 newspapers in Maharashtra, overseeing monthly planning and execution of advertisements for various products.
• Coordinated all media activities, including event sponsorships, from negotiations to execution and represented the company at sponsored events and TV award shows.
• Handled self-declaration certificate work for newspapers and TV, ensuring compliance with regulatory requirements.
• Attended and provided feedback on sponsored events, contributing to the company's strategic planning and event engagement strategies.
• Reviewed and processed media invoices, ensuring accuracy, and forwarding them for further financial processing.

• Booking advertisements in coordination with publications, channels, and clients.
• Scheduling advertisements for print and electronic media (Display and Classified Display).
• Confirming material status and checking the upload status of advertisements.
• Coordinating with various publications, channels, and their marketing executives.
• Managing client relations regarding advertising, planning, rates, and schedules.
• Preparing quotations and media plans for print, TV, and radio.
• Planning and executing media plans.

General Administration:

• Drafting emails, letters, and handling filing tasks.
• Managing front office responsibilities.

Client Development:

• Creating a pool of clients across the Mumbai market.
• Establishing product adoption among print clients.

Event Management:

• Managed key events including:Pitambari 100th Years Completion Event
  Haware’s 60th Anniversary Event at Four Points
  The Suresh Haware – Business Show – Serial Part 1
  Business Seminar of Suresh Haware
  Talk Show “Garja Maharashtra”
  Live Song Recording at Yashraj Studios for “Garja Maharashtra”
  Song Shooting at N D Studio for “Garja Maharashtra”
  Song Launching Event at Tip Top Plaza
  The Suresh Haware – Startup Show – Serial Part 2
  
• Served as Assistant Director for the serial “Khelu Suki Chala” aired on Doordarshan.
• Managed celebrity engagements for the serial “Sarva Sathi Ghare Suresh Haware” aired on Zee 24 Taas.

Digital Marketing:

• Creating digital marketing plans tailored to client requirements.
• Selling Google products, including YouTube ads (skippable, non-skippable, and bumper ads).
• Conducting SEO and SEM, measuring campaign performance through Google Studio reports.
• Coordinating with cross-functional teams (XFN) to measure KPI metrics of campaigns.
• Engaging in performance marketing, including CPL, CPI, CPR.
• Selling Facebook and Instagram services focused on branding, traffic, and lead generation (CPM, CPC, CPL).

Press Conferences:

• Managed press conferences for:TJSB Sahakari Bank
  Haware Builders
  Shri Saibaba Sansthan Shirdi
  Dr. Gadgil