SNEHAL GANDA

Marketing / Content Freelancer

• Ideation and execution of offline brand events, contributing to a 15% increase in acquisition of B2B leads
• Managed a team of five content and marketing professionals, ensuring the timely delivery of campaigns and website content updates

• Collaborated with internal teams and external agencies to create engaging content, including digital and social media
• Led content development for financial literacy campaigns, increasing user session time by 22% on blog pages
• Curated brand guidelines for performance marketing campaigns (sms, emails, website, WhatsApp messaging, Google Ads)
• Supported brand positioning across digital platforms, contributing to a 40% YoY growth in organic search impressions
• Aligned brand communications with company goals through collaboration with internal and external stakeholders.

• Developed content for 25+ insurance products for Bajaj Finserv Digital Assets (Website and App)
• Created content for marketing campaigns and with different business teams - emailers, banners, videos
• Streamlined content updates with Jira and Azure Board, reducing content turnaround time by 20%
• Fostered stakeholder relationships with external insurance partners to align content strategies
• Conducted training sessions for 200+ PSFs, improving insurance product knowledge scores by 40%
• Written 50 + notifications for health and motor insurance monthly
• Managed Twitter content strategy, increasing follower growth by 18% and post interactions by 22%
• Reviewed and optimized digital assets quarterly to enhance user experience and effectiveness.

• Boosted ad click-through rates by 20% by optimizing copy and creatives across multiple platforms
• Scheduled and curated updates for Vivo India's social media platforms
• Created Social Media Calendars for the Month Ahead
• Prepared monthly social media reports analyzing what worked and what did not work
• Coordinated for Website Development Pages for mobile launches
• Collaborated with publishers to deliver campaigns with 98% on-time execution rate
• Major Client: Vivo India & Yashoda Super Specialty Hospitals

• Written 1500+ words in different forms like classifieds, business listings, PPTs, videos, articles, etc
• Created proposals that helped convert 3 high-value leads into long-term clients
• Executed Public Relations and influencers research beginning for brand position
• Managed guest post specifications, increasing referral traffic by 28% YOY
• Client Management and cross-team coordination content, design, and SEO teams
• Managed content for company social media handles - Tangence & Resultfirst
• Major Clients: Aviva India, Khanna Gems & Hogstator / Sify India