SNEHAL SUBI
Gurugram
Summary
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
5
5
years of professional experience
Work History
Senior Marketing Scientist
YUM! Digital & Technology
03.2023 - Current
- Statistical Model Development and Analysis: Leveraging my understanding of statistical techniques, predictive analytics and hypothesis development to design tests and experiments that analyze data and draw actionable conclusions
- Providing data-driven decision support to YUM! and its franchisees, as well as external Fortune 100 companies, with strategic recommendations that drive business success
- Client Partnership and Consultation: Acted as a client partner, consulting with clients to understand their business objectives, needs, and challenges
- Presented results and recommendations to clients, ensuring clear communication and understanding of insights
- Collaborated closely with client partners and teams across the globe to understand complex marketing mix and attribution models
- Budget and Media Planning: Supporting media planning teams and agencies by reviewing predictive models and media performance to build future media plans
- Using the Kvantum scenario planning tool to create and analyze optimization scenarios and generating models to aid in budget planning
- Project Management: Successfully managed Media Marketing Mix projects for major YUM! franchisees such as Pizza Hut-META, KFC Malaysia, KFC Philippines, KFC Thailand, KFC South Africa, KFC Australia as well as external CPG clients like Pedialyte, Reynolds, Garden of Life
- Revenue Growth Strategies: Analyzed data from yearly business plans and actual statistics to identify profitable revenue growth opportunities and insights
- Developed models and executed results, resulting in a 30% growth in quarterly sales in markets like Pizza Hut Oman, Pizza Hut Qatar, Pizza Hut UAE
- Client Relationship Management: Helping client teams understand the outcomes of complex Marketing Media Mix or Attribution Models, further optimized through Artificial Intelligence (AI) and machine learning
- Utilizing storytelling and concise presentations to clearly communicate insights and drive actionable strategies
Marketing Scientist
YUM! Digital & Technology
03.2021 - 02.2023
- Attribution Models Development: Used Kvantum (company owned) analytics platform to perform statistical analysis and modeling as well as engaged with data science, marketing science & product development teams to deliver end to end MMM (Marketing Mix Modeling) engagements
- Data Analysis and Storytelling: Took complete ownership of extracting, cleansing, structuring, and analyzing data from third-party sources such as Google Adwords, Google Analytics, Facebook Analytics, Web Analytics, and Social Media Analytics
- Supported client partners in building powerful brand story using models with business & technology context, latest marketing activities in real-world
- Project Life Cycle Management: Managed full project life cycle for clients, ensuring top-quality deliveries
- Assessed client needs and drafted plans to accomplish goals effectively
- Cross-Functional Collaboration: Collaborating with diverse teams including marketing, technology, and creative, ensuring a holistic approach to data analysis, optimizing marketing strategies and enhancing campaign performance
Management Trainee
Midland Microfin Limited
07.2020 - 10.2020
- Analyzed Financial Data and Trends: Reviewed and analyzed financial statements and transaction data to assess the company's financial health
- Focused on trends in loan disbursements, repayments, and defaults, particularly as COVID-19 impacted financial stability
- Furthermore, used this data to identify potential risks and opportunities for microfinance operations in the existing areas
- Monitored and Reported on Covid-19 Impacts: Tracked and reported how the pandemic affected client behavior, loan performance, and operational efficiency
- Developed detailed reports using Power BI to create dashboards for upper management and leadership, highlighting changes in repayment rates, loan applications, sector-specific impacts to focus on key pain points and inform strategy adjustments
- People Management and Enhanced Risk Management Strategies: Trained field officers on the PMSVANidhi scheme, a Government of India initiative, by utilizing advanced MS Excel tools to retrieve and analyze district-wise data
- Educated the officers on projects' various aspects, ensuring efficient and smooth disbursement of loans
Education
Master of Business Administration - Rural Management
Xavier School of Rural Management
Bhubaneswar, Odisha03.2020
Bachelor of Business Administration - undefined
Acharya Institute of Management & Sciences
Bangalore, Karnataka06.2018
Skills
- Statistical modeling
- Strategy development
- Client consulting
- Power BI
- JIRA
- MS Excel
- SPSS
- Tableau
- Microsoft Office Suite
Timeline
Senior Marketing Scientist
YUM! Digital & Technology
03.2023 - Current
Marketing Scientist
YUM! Digital & Technology
03.2021 - 02.2023
Management Trainee
Midland Microfin Limited
07.2020 - 10.2020
Bachelor of Business Administration - undefined
Acharya Institute of Management & Sciences
Master of Business Administration - Rural Management
Xavier School of Rural Management
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