Snehankita Ghose
Kolkata
Summary
Enthusiastic and detail oriented Product Analyst with 7 years of experience. Currently working in the fintech domain, where I solve complex business problems using data-driven decisions. Effectively communicating with stakeholders and management I have produced actionable insights and designed effective solutions from structured and unstructured problems. I have worked my way up in a fast-paced environment by exhibiting adaptability to rapidly shifting priorities, handling a diverse range of requirements, and exhibiting structured critical thinking, attention to detail, and a high degree of ownership.
Overview
8
8
years of professional experience
4
4
Certifications
Work History
Senior Data Scientist, Product Analytics
Paypal
Bengaluru
03.2021 - Current
- Built automated alert system decreasing SMS fraud identification time by 96.67% (impacting $30M savings) by detecting anomalous SMS volume spikes in high-risk countries.
- Built Tableau dashboard tracking instant resolution rate, time to resolve, and checkout success rate for weekly VP/Director review, driving friction reduction via customer issue analysis.
- Engagement Metric: Developed NPS-alternative metric yielding 30% higher return rate ($1.6M savings) from at-risk customer retention, using payment volume/recency/frequency and agentic AI chatbot data.
- A/B Experimentation: Collaborated on 10+ A/B experiments with Product/Engineering teams, ensuring correct ramps and delivering quick insights for rapid enhancements by tracking key metrics and iterating on experiment results.
Trainee Decision Scientist
Mu Sigma Business Solutions Pvt. Ltd. (Fortune 10 US Ecommerce Retailer)
Bengaluru
06.2019 - 02.2021
- Identified top-selling SKUs for sponsorship, enabling $7M revenue growth potential.
- Created dashboard enabling Sales team and Advertisers to spot high-traffic, high-conversion categories.
- Performed Customer segmentation, resulting in $3 increase in ROAS by segmenting on AoV, CLV, demographics etc.
Senior Software Engineer
Capgemini
Bengaluru
09.2017 - 04.2019
- Developed test use cases through stakeholder communication and requirement analysis.
- Conducted functional and performance testing to identify application gaps.
- Prepared detailed reports for stakeholders to illustrate application performance improvements.
Education
B.Tech - Electronics and Instrumentation Engineering
Techno India College of Technology
Kolkata06.2017
Skills
- SQL
- A/B testing
- Python
- Tableau
- Microsoft office
- Google Cloud Platform
- BigQuery
- Google Ads Manager
- Jupyter Notebook
Certification
Python for Data Analytics and Visualization, Udemy
Accomplishments
SPOT AWARD, For quickly rising to the role of handling a thread end-to-end independently and gaining the appreciation and trust of clients in a short span of time.
Timeline
Senior Data Scientist, Product Analytics
Paypal
03.2021 - Current
Trainee Decision Scientist
Mu Sigma Business Solutions Pvt. Ltd. (Fortune 10 US Ecommerce Retailer)
06.2019 - 02.2021
Senior Software Engineer
Capgemini
09.2017 - 04.2019
B.Tech - Electronics and Instrumentation Engineering
Techno India College of Technology