Snehith G.P

Client: PayPal
Role: Adobe Campaign Developer (AEP & AJO)
Tools: Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), VSTS, Postman

Project Summary: PayPal is a global leader in digital payments, facilitating secure and seamless transactions worldwide. As part of the marketing technology transformation initiative, we led the migration from Picasso to Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO), enabling advanced audience targeting, personalized customer journeys, and improved campaign efficiency.

Key Responsibilities:

• Collaborated with stakeholders to gather campaign requirements, analyze business needs, and provide development estimates for digital marketing workflows.
• Developed and customized schemas in Adobe Experience Platform using XDM standards, including classes, field groups, and fields based on client requirements.
• Hands-on experience with Identities, Namespaces, streaming and batch audiences to support real-time and scheduled campaign strategies.
• Built complex audience logic using audience build rules; designed and executed audience segmentation strategies.
• Worked extensively with datasets and data collections; conducted POCs for web SDK and mobile SDK integrations.
• Utilized Postman for API testing and integration validation with external systems.
• Designed and implemented personalized email and push notification journeys in AJO, including the configuration of entry/exit criteria, send-time optimization, unitary events, custom actions, and engagement tracking.
• Applied A/B testing and stratification techniques (target/control groups) to optimize campaign performance.
• Generated and managed personalized offers, and incentive-based campaigns.
• Generated performance reports and managed data extracts to support analytics and business intelligence.
• Acted as a subject matter expert (SME) for AEP/AJO within the team, guiding peers on schema modeling and audience design.
• Participated in sprint planning, actively contributing to effort estimation and progress tracking.
• Encouraged team-wide knowledge sharing, and supported the onboarding of new team members.

• Majorly Played a role in Test Data Management Process using Mainframe systems. Was actively involved in Automating the Mainframe Applications for Processing of Test Profiles as per the desired requirements. Involved in functionality testing of the application’s & raised the Bug’s for same in Jira. Involved in all the Grooming sessions, coordinated actively with team to deliver the output.

Salesforce Marketing Cloud (SFMC) Developer :

Role Summary: Responsible for designing, developing, and deploying scalable marketing solutions using Salesforce Marketing Cloud. Worked closely with cross-functional teams to gather requirements and deliver end-to-end campaign automation, data integration, and reporting solutions tailored to business objectives.

Key Responsibilities & Achievements:

• Led the migration project from Adobe Campaign to SFMC, ensuring a seamless transfer of assets, logic, and data structures.
• Developed automated data ingestion pipelines using SFTP and API integrations with DataMart, supporting both weekly and daily data refreshes.
• Implemented a standardized Suppression Data Extension to manage opt-outs, blacklists, quarantines, and domain issues.
• Built dynamic email campaigns using decision splits and behavioral triggers, tailoring content based on engagement and purchase activity.
• Created a real-time monitoring dashboard to track daily sends, detect anomalies, and identify issues across Automations and Journeys.
• Extracted data from Sendlog to generate detailed reports on sends, bounce rates, duplicates, and invalid emails.
• Produced error tracking reports to highlight automation failures and paused journeys, enabling faster issue resolution.

• Worked actively as an Automation Test Engineer using TOSCA for client ANZ in the PTM project, which mainly focuses on the payments process involved in banking. Worked in multiple sub-wings, such as Cross Border and Swift projects. Actively engaged in creating test scripts using the automation tool TOSCA. Managing and executing the test scripts. Tracking the results and capturing the bugs in the bug tracking tool HP ALM. Actively involved in all the project calls and deliverables. Was coordinating with team members proactively.