Snigdha Dey
Kolkata
Summary
A goal oriented dynamic digital marketing professional with nearly 4 years of expertise in managing high-profile client accounts for leading organizations. Proven track record in optimizing digital campaigns and delivering strategic insights. Skilled in client relationship management, team leadership, and driving impactful results on diverse digital platforms.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Manager Programmatic
GroupM
2024.09 - Current
- Enhance customer satisfaction by swiftly resolving disputes, maintaining clear communication, and ensuring consistent high-quality service delivery.
- Cross-train 100% of team members, boosting team agility and performance by 15%.
- Cultivate a company culture that improved employee engagement by 25%, fostering collaboration and continuous learning.
- Monitor and analyze business performance to identify areas of improvement and make necessary adjustments.
- Strengthened relationships with key customers and suppliers, contributing to a 10% increase in account retention and growth..
- Lead change management initiatives to drive organizational transformation without compromising employee morale or productivity levels.
- Evaluate employee performance and conveyed constructive feedback to improve skills.
- Ensure 100% accuracy in media billing, campaign setups, and QAs through rigorous quality assurance processes.
SENIOR EXECUTIVE - PROGRAMMATIC
GroupM
2023.06 - 2024.09
- Directed full-cycle programmatic campaigns for Nestlé Health Science and Norwegian Cruise Line Holdings, achieving a 15% increase in viewability and a 10% reduction in CPA within six months
- Developed and implemented Power BI dashboards for Nestlé Health Science, automating data analysis and reducing monthly reporting time by 30%
- Trained 15+ team members on DV360, TTD, and data analysis tools, enhancing overall team performance and efficiency by 20%
- Spearheaded Excel automation initiatives, saving 25% of time on routine reporting tasks
- Led weekly calls with onshore teams for campaign reviews and optimization, resulting in a 20% improvement in client satisfaction
- Communicated performance insights and strategies to clients and stakeholders, securing additional campaign budgets and aligning with client goals
PROGRAMMATIC ANALYST
Publicis Groupe
2021.02 - 2023.02
- Executed and optimized multi-million-dollar campaigns across DV360, TTD, Google Ads, and Facebook Ads, improving CTR by 20% and reducing CPA by 15%
- Designed and delivered client-facing performance dashboards and post campaign reports, increasing decision-making efficiency by 25%
- Reduced setup errors by 30% through robust QA documentation, ensuring 100% accuracy in reporting
- Fostered relationships with major clients like PepsiCo, Morgan Stanley, and Citibank, achieving a 20% increase in client satisfaction and expanded budgets across APAC and US markets
- Provided tailored training for internal teams, improving overall team efficiency by 30%
- Achieved a dramatic increase in organic website traffic from 0 to 500 in one week, representing a 50,000% growth, and follower count from 0 to 100 in three days, marking a 1000% increase
- Conducted comprehensive SEO audits and keyword research, enhancing online visibility and driving significant organic traffic growth
- Developed and executed digital marketing strategies across social media platforms (Facebook, LinkedIn, Instagram), resulting in a 30% increase in engagement
- Managed and analyzed social media activities to assess effectiveness and refine strategies, improving overall brand presence
DIGITAL MARKETER
Webbe
2020.09 - 2021.01
- Achieved a dramatic increase in organic website traffic from 0 to 500 in one week, representing a 50,000% growth, and follower count from 0 to 100 in three days, marking a 1000% increase.
- Conducted comprehensive SEO audits and keyword research, enhancing online visibility and driving significant organic traffic growth.
- Developed and executed digital marketing strategies across social media platforms (Facebook, LinkedIn, Instagram), resulting in a 30% increase in engagement.
- Managed and analyzed social media activities to assess effectiveness and refine strategies, improving overall brand presence.
Education
Post Graduate Certificate - Digital Marketing And Communication
MUDRA INSTITUTE OF COMMUNICATION
Ahmedabad01.2021
Bachelor of Science - Microbiology
WEST BENGAL STATE UNIVERSITY
01.2019
Skills
- Programmatic Marketing
- MS Excel
- Data Analysis
- Social Media Marketing
- Teamwork
- Leadership
- Time Management
- Effective Communication
- Editing
Certification
- Display Video 360 - Google
- Campaign Manager 360 - Google
- Marketing Foundation, Data-Driven Planning, Trading Essentials - TTD
- Social Media Marketing - Hubspot
- Interpersonal Communication - LinkedIn
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Bengali
Bilingual or Proficient (C2)
Assamese
Intermediate (B1)
Volunteer Experience
- Harvard Business Review, Member Ascend Select, 01/2020, Present
- Rotaract (District 3291), Club President, 01/2022, 12/2022, District PR Officer, 01/2021, 12/2022, Zonal Coordinator, 01/2020, 12/2021
- Bhumi, Community Volunteer, 01/2020, 12/2020
References
- Sayyeda Hadi, +918447031767, Google
- Mansi Bhatia, +919599377842, Publicis Groupe
Hobbies and Interests
- Travelling
- Art and Music
- Learning new languages
Timeline
Manager Programmatic
GroupM
2024.09 - Current
SENIOR EXECUTIVE - PROGRAMMATIC
GroupM
2023.06 - 2024.09
PROGRAMMATIC ANALYST
Publicis Groupe
2021.02 - 2023.02
DIGITAL MARKETER
Webbe
2020.09 - 2021.01
Post Graduate Certificate - Digital Marketing And Communication
MUDRA INSTITUTE OF COMMUNICATION
Bachelor of Science - Microbiology
WEST BENGAL STATE UNIVERSITY
- Display Video 360 - Google
- Campaign Manager 360 - Google
- Marketing Foundation, Data-Driven Planning, Trading Essentials - TTD
- Social Media Marketing - Hubspot
- Interpersonal Communication - LinkedIn
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