Snigdha Kulshreshtha
Bangalore
Summary
Deep diving into brands since 2014, constantly learning new ways to leverage it for measurable results. Aims to evolve into a brand magician, and as a human being. Loves making impossible projects happen. Lives to build powerful brands.
Overview
11
11
years of professional experience
Work History
Furlenco
Bangalore
Bengaluru
06.2021 - Current
- Building the brand strategy for Furlenco's new proposition resulting in a traffic scale-up of 55%
- Overseeing the production of ad films, planning and executing 360 Campaigns for top-of-the-funnel awareness
- Owning the acquisition funnel with a cut-throat GTM and media buying plan resulting in a conversion rate of 5%
- Rebranding Furlenco with a new value proposition, brand identity, brand guidelines, TOV , and style guide
- Scaling social media and community for Furlenco and its sister concerns with a growth rate of 25%
- Activating influencer led campaigns, brand collaborations and brand love campaigns
Sr. Creative Manager
IDFC FIRST Bank
Bangalore
09.2020 - 06.2021
- Delivered 50+ hyper-personalised campaigns per week for customer acquisition and retention
- Collaborated with UX team to redesign the in-app experience, leading to a 20% decrease in bounce rate and boosting average session duration by 30 seconds
- Enabling new nurture sequences for customer lifecycle management |NTB & ETB|
- Setting up visual communication and content for IDFC FIRST Bank's new digital banking platform leading to 60% more installs.
Manager - Digital Marketing
The Better India | The Better Home
Bangalore
06.2019 - 09.2020
- Oversaw content & design for social media, website, blogs, emails, videos and packaging, company-wide
- Successfully project-managed the launch of ‘The Better Home’ enabling it to reach over 17K homes in 6mo
- Built the brand identity, style guide, TOV and value proposition for The Better Home
- Grew the online community and social media for The Better India by 131% in 6mo
- Managed budgets and forecasts leading to a 15% decrease in performance marketing spends and an increase in traffic by 40%
- Delivered purpose-driven ad campaigns for 60+ partner brands like TATA, MG, Dell, HUL
Channels Marketing Manager
Ujjivan Small Finance Bank Bangalore
04.2017 - 07.2019
- Crafted ads, newsletters, e-mailers and technical documents ensuring strict adherence to communication guidelines
- Set up alternative banking communication for 300+ branches
- Managed budgets for promotional and advertising campaigns for 3-6-9-12mo goals
- Implemented new features for financially excluded customers on digital platforms | Debit Cards , Mobile Banking, ATMs |.
Intern
Bridgegap Consultants, Nanoprotech
Hyderabad
03.2016 - 07.2016
- Created the product launch strategy for the Indian Market
PR & Social (freelance)
Jaipur Watch Company
Jaipur
11.2014 - 05.2015
- Designed social media campaigns and created content for press releases, byline articles, website and email marketing
Business Development Lead (Volunteer)
AIESEC
Jaipur
09.2013 - 10.2014
- Business development: Events & Partnerships
- Facilitating Global Recruitment for AIESEC’s international corporate internship programs
City Director (Volunteer)
YUVA Unstoppable Jaipur
Jaipur
06.2012 - 07.2013
- Kick-started the Jaipur chapter for underprivileged children
- Drafted International internship policies and framework.
Education
PDP - Entrepreneurship
IIM
Rohtak06.2019
PGDM - Marketing
IMT
Hyderabad 04.2017
BBA - Marketing And HR
Birla Institute of Technology, Mesra
Jaipur 06.2015
Skills
- Cultural Awareness
- Problem-Solving
Timeline
Furlenco
Bangalore
06.2021 - Current
Sr. Creative Manager
IDFC FIRST Bank
09.2020 - 06.2021
Manager - Digital Marketing
The Better India | The Better Home
06.2019 - 09.2020
Channels Marketing Manager
Ujjivan Small Finance Bank Bangalore
04.2017 - 07.2019
Intern
Bridgegap Consultants, Nanoprotech
03.2016 - 07.2016
PR & Social (freelance)
Jaipur Watch Company
11.2014 - 05.2015
Business Development Lead (Volunteer)
AIESEC
09.2013 - 10.2014
City Director (Volunteer)
YUVA Unstoppable Jaipur
06.2012 - 07.2013
PDP - Entrepreneurship
IIM
PGDM - Marketing
IMT
BBA - Marketing And HR
Birla Institute of Technology, Mesra
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