Summary
Overview
Work History
Education
Skills
Awards
Timeline
SONALI PRIYA

SONALI PRIYA

Bangalore

Summary

Results-oriented marketing professional with extensive experience of 12 years in global marketing strategy, employer branding, talent attraction, and digital marketing. Proven track record of driving business growth through innovative marketing initiatives and effective performance management. During the professional tenure, I have been working with various brands ranging from highly reputed organizations in the Oil and Gas, Energy Automation, travel & tourism, retail, fashion, e-commerce, realtors, IT, health and internet sectors. Results-driven leader with positive attitude and passion for providing high-quality advice and guidance to clients. Proven ability to identify customer needs, resolve conflicts and build strong relationships. Possesses excellent problem-solving, communication and interpersonal skills.

Overview

11
11
years of professional experience

Work History

Global Marketing Planning and Performance Advisor

Shell
07.2023 - Current
  • Leading the Strategic planning for Global Employer Brand for 13 key market for Shell
  • Leading the Operational excellence of Global Employer Brand and Talent attraction team
  • Led and set up centralised model (WOW, tools, templates, Develop and implement global employer brand marketing strategies to drive brand awareness and customer engagement.
  • Analyze marketing performance metrics and provide actionable insights to optimize campaign effectiveness.
  • Collaborate with cross-functional teams to align marketing initiatives with business objectives.

Digital Marketing Manager

SCHNEIDER ELECTRIC
09.2018 - Current
  • Developed and lead Schneider Electric's first social media lead-generation program, including optimized listening capabilities, Marketo integration and automated escalation
  • Social media-originated leads increased by 19% in the first two months
  • Established short- and long-range objectives and develop strategic and technical plans for implementing social media campaigns across all business units at Schneider Electric
  • Developed and executed digital growth campaigns to increase exposure for Schneider Electric India (paid advertising, Google AdWords, influencer campaigns, etc.)
  • Launched and grew four social media communities for Partners, retailers and distributors; engagement growth 40% higher than the average
  • Generated marketing influenced opportunity for Euro 150,000 that led to Euro 7000 in closed deals
  • Created YouTube videos and blogs to engage with Partners that led to an all-time high 4x the average views
  • Championed two-month Online reputation initiative; improved positive mentions/reviews 350% and reduced response time on social media to 10.5 hours
  • Lead team members and vendors to manage the social media advertising strategy for more than 8 social media accounts
  • Increased conversions 150%, CTR 49% and social web referrals 11% on Partner portal in the first six months.

Marketing Advisor (India and Middle East)- Global

Shell
10.2021 - 07.2023
  • Led employer branding and talent attraction initiatives in India and the Middle East, enhancing the organization's employer brand visibility and attractiveness.
  • Pioneered a nationwide business case competition, NetZero Challenge, in partnership with Business team, engaging with 500 participants from 40 universities across India. This project established a framework for building a sustainable pipeline for high-quality conversions, reshaping the approach to Graduate and Early Careers sourcing, and has since been replicated by other markets.
  • Supported the country recruitment Team in bringing Employee Referral Program to another level. With the implementation of internal and external promotions and improved collaborative ways of working, 1 in every 25 external hires in the India in 2023 was a successful ERP referrals.
  • Leading the marketing efforts to support the delivery of hires, employer brand awards and an improvement of gender balance metrics in Shell India and Middle East
  • Represented Shell at industry events, career fairs, and networking forums to promote our employer brand and attract top talent.

Digital Marketing, Associate

SHELL INDIA MARKET
05.2017 - 09.2018
  • Manage Social media presence for Employer brand through continuous collaboration with Social Media Managers, Channel Marketing team and external agency partners
  • Collaborate with the regional marketing teams to drive marketing campaigns, both web and non-web based
  • Ensure the Learning Forum and Channels SharePoint Space are up to date and effectively being used
  • Work with channel advisors to ensure creative and messaging across channels are refreshed and updated as per media plan
  • Provide reporting and campaign performance analysis to the regional marketing team and Channel advisors
  • Work closely with internal channels team for internal communication strategies (Yammer, Shell Buzz, STC etc)
  • Consult and advise senior leadership Team in development and management of leadership communications
  • Partner with external communications team when needed to develop communications plans for Shell Technology Centre Bangalore
  • Plan and execute communication strategies for internal Channels i.e Yammer, Shell Buzz, Shell Intranet, etc
  • Defining and managing the Internal Communication budget
  • Managed the 'My Light Bulb moment' campaign on Social Media, resulting in 34.4% increase in engagement and 121.1% increased reach against the benchmark
  • Managed the 'Global Maternity Leave Policy' campaign on Social Media, resulting in 126% increase in engagement 42% increased impression against the benchmark
  • Design and implemented the Rewards and Recognition initiative for Shell Technology Center Bangalore
  • Crafted the first ever Leadership Forum- A platform for Leaders to discuss dilemma and opportunities for Shell Technology Center Bangalore.

Social Media Strategist

LOUDCHILLI MEDIA LLP
02.2016 - 04.2017
  • Responsible for brand building and marketing campaigns, social networking, social web and media relations
  • My responsibilities included planning & execution of campaigns and contests, covering events, content management, and website development
  • Key accounts - VR Mall, Revel Travels, South Indian Bank, Empire Group of Hotels
  • Account Management- responsible for developing strong relationships with customers, connecting with key business executives and stakeholders
  • Collaborate with agencies and other vendor partners to execute marketing campaign across multiple locations in India
  • Social Media team lead - manager to a 3-member team
  • New Business Development - Actively involved in presenting the agency to potential brands & companies
  • Plan and execute social media, display media and traditional media marketing campaign for brands
  • Oversee social media training program for all company departments
  • Social media-originated leads increased 19% in the first 2 months for the brand 'Croydon Fashions'
  • Develop and implement online and viral marketing campaigns; 'Entrepreneur that inspires' campaign exceeded conversion and brand awareness goals by nearly 20%
  • Increased website traffic on Revel Travels website by 45% through social media, online ads promotions and on ground promotions.

Marketing Advisor (India and Middle East)- Global

Shell
01.2013 - 01.2016
  • Led employer branding and talent attraction initiatives in India and the Middle East, enhancing the organization's employer brand visibility and attractiveness.
  • Developed and executed comprehensive marketing strategies tailored to the unique dynamics of the Indian and Middle Eastern markets.
  • Collaborated with internal stakeholders to identify key employer value propositions and translate them into impactful messaging.
  • Represented Shell at industry events, career fairs, and networking forums to promote our employer brand and attract top talent.

Education

MBA - Marketing

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES, Bangalore, India
01.2012

Bachelor of Computer studies -

JAGANNATH INSTITUTE OF MANAGEMENT STUDIES, New Delhi, India
01.2009

Skills

  • Inbound Marketing (HubSpot Certified)
  • Strategic Planning (Certification) - LinkedIn
  • Digital Media Marketing, Media Buying
  • Online & Offline Marketing
  • Search Engine Marketing (SEM), SEO
  • Social Media Management
  • CRM & Email marketing
  • Google Analytics (Certified)
  • Content Marketing (HubSpot Certified)
  • Facebook Ads Manager (Facebook Blue Print)
  • Tools- Sprinklr, Adobe Analytics,Marketo, Avature, Power BI

Awards

  • VP CIO Award: 2023
  • Silver- India Kick Axx Marketer for Digital category at Schneider Electric India (2019)
  • Runner up for Annual Badminton Tournament at Schneider Electric India (2019)
  • Winner of Oorja Photography competition at Shell (2018)
  • Winner of Annual Badminton Tournament at Shell (2017)
  • Achieved 'Best Team Player' award in Kreata Global Digital Media Services (2014)
  • Ranked among Top Ten in the Black Berry Aptitude test event conducted by Vodafone in (2012)

Timeline

Global Marketing Planning and Performance Advisor - Shell
07.2023 - Current
Marketing Advisor (India and Middle East)- Global - Shell
10.2021 - 07.2023
Digital Marketing Manager - SCHNEIDER ELECTRIC
09.2018 - Current
Digital Marketing, Associate - SHELL INDIA MARKET
05.2017 - 09.2018
Social Media Strategist - LOUDCHILLI MEDIA LLP
02.2016 - 04.2017
Marketing Advisor (India and Middle East)- Global - Shell
01.2013 - 01.2016
RAMAIAH INSTITUTE OF MANAGEMENT STUDIES - MBA, Marketing
JAGANNATH INSTITUTE OF MANAGEMENT STUDIES - Bachelor of Computer studies,

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