Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
SOFIYA BABU

SOFIYA BABU

CHENNAI

Summary

Results-driven dedicated manager with over 8 years of versatile experience in banking operations, sales, and customer services. Proven ability to assess customer needs, recommend solutions, and enhance overall banking services. A strategic professional with a track record in team leadership and financial management. Seeking a challenging position to leverage my extensive experience, drive operational excellence, foster team collaboration, and achieve organizational objectives.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Platinum RM ( CASA )

AU Small Finance Bank
09.2023 - 07.2024
  • Acquire high value new to bank CAS ATD customers to Bank on a monthly basis
  • Complete family banking proposition for families of customers on-boarded to increase Relationship Value
  • Manage relationships of clients provided by AU small finance bank to enhance wallet share
  • Execute Cross-sell strategy including Digital Channel Activation, Digital Wealth Management, Investment, and Insurance Products
  • Achieve individual Book and Fee Income targets as mandated in Goal Sheet
  • Handle customer service requirements promptly and proactively.
  • Achieved and exceeded personal and team sales targets through effective client portfolio management and cross-selling.
  • Maintained up-to-date knowledge of regulatory changes and financial products to provide informed advice to clients.
  • Managed risk effectively by adhering to compliance regulations and identifying potential fraud or financial discrepancies.
  • Usage of CRM software for updating leads and follow up potential lead to maintain the track of work

First Select RM (casa)-service/operations

IDFC First Bank
04.2022 - 07.2023
  • Ensured compliance with banking rules, regulations, and procedures
  • Managed day-to-day branch operations with 100% compliance
  • Achieved targets related to cross-selling of Investments, Insurance Products, and Fixed deposits
  • Performed teller transactions, including cashing checks, receiving and processing deposits and withdrawals, making transfers, balancing teller drawer, and providing assistance.
  • Prepared and presented detailed reports on client account activity, performance, and satisfaction levels to senior management.
  • Implemented feedback from clients to improve service delivery and address any areas of dissatisfaction.
  • Developed and maintained strong relationships with clients through regular, proactive communication to understand their financial objectives.
  • Managed portfolio of high-net-worth individuals, delivering tailored financial advice and investment solutions.
  • Monitored client accounts regularly to identify any issues or opportunities for additional services.
  • Utilized CRM systems to efficiently manage client information and interactions, ensuring accurate and up-to-date records.
  • Responded promptly to client inquiries and resolved complex issues to maintain high levels of trust and loyalty.

Assistant Officer-Specialization Operations - VRM Channel - Team Lead

DBS Bank
05.2020 - 02.2022
  • Created and nurtured a positive work environment
  • Strategized plans to achieve team goals
  • Assisted new associates with training and settling into their roles
  • Handled priority customers regularly and resolved their banking needs via virtual mode.
  • Participated in training sessions, enhancing skills and knowledge to contribute more effectively to the team.
  • Ensure compliance with all applicable regulations and bank policies for all processes related to banking transaction
  • Process requests for new account opening, transaction updation etc., either jointly with an officer or independently, upon specific authorization in this regard
  • Process customer service requests, Respond to customer service account inquiries such as account balances, transaction details, statements and fees/charges.
  • Address customer queries and grievances within the defined timelines and escalate when required to the appropriate authorities.
  • Ensuring remote coverage of customers through phone for service engagement.
  • Close interaction with Channels / Segments and Wealth Specialists across Clusters to ensure consistent delivery of service and business objectives.

Senior Client Care Executive

HCL Pvt Ltd
10.2018 - 05.2020
  • Handled inbound calls and online chats resolving queries regarding banking products
  • Managed customer escalations independently
  • Provided confidential information to callers after proper authentication.

Client Care Executive

Standard Chartered GBS
05.2016 - 05.2018
  • Managed customer interactions and provided appropriate responses
  • Achieved all sales targets within deadlines
  • Handled escalation incidents and provided solutions to customers.

Education

Bachelor of Commerce - Corporate Secretaryship

Ethiraj College For Women (University of Madras)
Chennai, Tamil Nadu
04.2016

Skills

  • Relationship Management
  • Client services
  • Decision-making ability
  • Portfolio Management
  • Cross-functional Collaboration
  • Transaction managements
  • Regulatory Compliance
  • Financial Planning and Analysis
  • MS excel/PowerPoint Presentation
  • Upselling / Cross-selling
  • Staff training
  • Team Leadership
  • Deadline-driven
  • Due diligence
  • Operations management
  • Courtroom Etiquette

Accomplishments

  • Excellence in Revenue Achievement award for successful sales
  • Best Quality Managing and Trainer award
  • Excellent Client Care Executive award for numerous appreciations from clients
  • Topper in DBS Customer Service and ops management

Certification

  • AMFI & IRDA CERTIFIED

Timeline

Platinum RM ( CASA )

AU Small Finance Bank
09.2023 - 07.2024

First Select RM (casa)-service/operations

IDFC First Bank
04.2022 - 07.2023

Assistant Officer-Specialization Operations - VRM Channel - Team Lead

DBS Bank
05.2020 - 02.2022

Senior Client Care Executive

HCL Pvt Ltd
10.2018 - 05.2020

Client Care Executive

Standard Chartered GBS
05.2016 - 05.2018

Bachelor of Commerce - Corporate Secretaryship

Ethiraj College For Women (University of Madras)

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