Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Sohail Shaik

Hyderabad

Summary

Campaign Manager with a robust background in programmatic advertising, gained through hands-on experience on multiple DSPs. In my current role, I've refined my skills in managing and optimizing ad campaigns to achieve exceptional results. I bring a technical expertise combined with a client-focused approach, and I’m eager to contribute these strengths to the team.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Senior QA Associate

Mediamint
Hyderabad
01.2023 - Current
  • Managed 1K+ end-to-end CTV, OLV and Display campaign lifecycle on a multiple DSP
  • Maintained a consistent 99.5% quality rating by skillfully managing ad trafficking and conducting rigorous quality assurance
  • Efficiently managed intricate campaign requests, contributing to the team's maintenance of a quality score exceeding 99%
  • Worked on programmatic deals PG, PMP in the Magnite platforms.
  • Worked on Publica tool creating and QA'ing performance campaigns.
  • Created 10000+ creatives for numerous advertisers till date
  • Implemented tags like DCM, Innovid, Kochava, Sizmik, Adjust, etc
  • Enhanced campaign KPIs through strategic optimizations
  • Mentored 15 new hires, refining their skills and proficiency in the process
  • Adapted seamlessly to varying shift schedules, demonstrating flexibility in work hours
  • Conducted creative quality assurance to verify rendering and functionality of creatives
  • Provided valuable insights that influenced critical team decisions
  • Performed troubleshooting for the destination pages of the creatives such as Deeplinks, Microsite, App.

Accounts Receivable Analyst

Gebbs Health Care Solutions
Hyderabad
10.2022 - 01.2023

Managed and closed a substantial proportion of Health insurance claim denials, about 90%, which continue to occur for various reasons
throughout US.

  • Looked after managing the inaccurate patient information, such as wrong insurance details or demographic errors.
  • Managed missing information or incomplete documentation.
  • Able to help in solving failures regarding verification of the patient eligibility and insurance coverage.
  • Solved the Coding errors, including incorrect or incomplete procedure coding.
  • Managing the delays in submitting claims which miss the payer’s deadline.

Education

B.Tech - Information Technology

CMR Technical Campus
Hyderabad
07.2023

Skills

  • JIRA
  • Operative one
  • Adbook
  • DV 360
  • CM 360
  • Trader DSP
  • Google Ads
  • Meta
  • NPT
  • Mondaycom
  • Publica
  • Magnite
  • Netflix YT
  • Socialite

Certification

  • Amazon DSP Certification - Attained Modules: Introduction to Amazon DSP, Amazon DSP audience solution, Setup Amazon campaigns, Amazon creative setup, Optimization in Amazon DSP. May 2024
  • Display and Video 360 Certification - Attained Modules: Introduction to DV 360, Setup DV 360 campaigns, Creative setup, Optimization in DV 360. May 2024
  • Campaign Manager 360 - Attained Modules: Campaign setup in CM 360, Ad serving, Tags, Reports, DV 360 Integration. June 2024

Timeline

Senior QA Associate

Mediamint
01.2023 - Current

Accounts Receivable Analyst

Gebbs Health Care Solutions
10.2022 - 01.2023

B.Tech - Information Technology

CMR Technical Campus
Sohail Shaik