Soheb Nakash
Retail & Merchandising Professional
Kolkata,WB
Summary
Experienced retail professional with 18 years of customer-facing expertise. Consistently achieves company goals through organized practices. Proven ability to work effectively in diverse environments and adapt to various roles to strengthen the organizational brand.
Overview
18
18
years of professional experience
2
2
Certificates
Work History
Category Head
Sumosave Retail Ventures Pvt. Ltd
03.2024 - Current
- Part of the core setup team of Sumosave Retail with a mission to build value centric supermarket stores in East India.
- Heading business of 27 cr. annual TO ( current RR) with addition of stores every month.
- Responsible for new store opening merchandising setup.
- Delivering TCI% of 18%+ with efficient key account management & negotiations
- Responsible for building assortment & pricing targeted towards value seeking consumers
Circle Category Head
More Retail Pvt. Ltd.
03.2022 - 03.2024
- Heading FMCG for hypermarket business (Rs. 92 cr. current TO)
- Responsible for sales and profitability
- Building localisation and CVP through pricing and assortment
- Responsible for increasing other income and brand share
- Skilled at working independently and collaboratively in a team environment.
- Learned and adapted quickly to new technology and software applications.
Sr. Manager Key Accounts
Elastic Run
11.2021 - 03.2022
- Establishing Urban B2B distribution expansion for GT in East. Responsible for building Rs 240 cr. annual business model.
- Setting up GTM strategy for brands.
- Solving brands problem of market reach, scale, fulfillment.
- Instrumental in implementing different distribution models in East market.
- Managing field sales and retailer on boarding.
Merchandising Head
Future Retail Ltd
11.2017 - 11.2021
- Leading the buying & merchandising function of small format business along with omni channel format.
- Developing Assortment strategies for customer delight.
- Building consumer frequency through subscription model
- Coaching Team for developing sales and building blocks for growth.
- Delivered Zonal EBITA in Mar'19 @ 21% & Oct'19 @ 20.7%.
- Under leadership team achieved highest ever sales of 56 cr (1.4x).Achieved ever highest Rs. 19 cr.sale for East zone in Mar'20
Chief Manager Buying & Merchandising
Spencer's Retail Ltd
03.2013 - 11.2017
- Managing Health & Beauty / Personal Care business nationally.
- End to end responsibility for category growth
- Lead account manager for brands such as P&G & Colgate, ITC, RB, HUL, GCPL & GSK.
- Executed category specific thematic events with brands leading to growth over last year @ 13%. 6x share growth.
- Increased bottom line %age by 150 bps through improved negotiation and planning.
- Executed Innovative category solutions leading to sales growth of 74%.
- Launched spencers.In Omni channel business.
Sr. Manager Merchandising Excellence
Heritage Foods Ind. Ltd
01.2012 - 03.2013
Category Manager Beverages
Spencer's Retail Ltd.
04.2010 - 01.2012
- Responsible for managing beverages category nationally.
- Successfully launched fresh tea & coffee counters improving customer experience.
- Implemented category management projects with brands like GSK, Cadbury's & Nestle.
Asst. Buyer & Planner FMCG
Hypercity Retail India Pvt. Ltd.
03.2007 - 04.2010
- Responsible for space planning, Vendor Adherence, Category Execution, Bottom Line, Retail Software Execution.
- Implemented 'INTACTIX' (first in Indian food & grocery landscape).
- Established complete automated replenishment (E3 by JDA) for category.
Education
Masters in Business Administration - Core Marketing Management
05.2005 - 03.2007
GPA: 7.5
Skills
Data-driven category analysis
Accomplishments
- Awarded 'Exponential growth in confectionery category by Mondelez International.
- Promoted to the position of Chief Manager in Spencer's Retail Ltd.
- Underwent 'Management Development Program' workshop in Spencer's meant for employees handpicked for future leadership.
- Implemented 'INTACTIX' planogram software in retail modern trade. First in India.
- Nominated for 'Elastic Run Assessor Certification' program.
Personal Information
- Date of Birth: 06/11/82
- Nationality: Indian
Certification
Introduction to Digital Marketing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
On-SiteHybridImportant To Me
Career advancementWork-life balanceCompany CulturePersonal development programs4-day work weekFlexible work hoursLanguages
English
Bilingual or Proficient (C2)
Timeline
Category Head - Sumosave Retail Ventures Pvt. Ltd
03.2024 - Current
Circle Category Head - More Retail Pvt. Ltd.
03.2022 - 03.2024
Sr. Manager Key Accounts - Elastic Run
11.2021 - 03.2022
Introduction to Digital Marketing
08-2020
Marketing & Retail Analytics
08-2020
Merchandising Head - Future Retail Ltd
11.2017 - 11.2021
Chief Manager Buying & Merchandising - Spencer's Retail Ltd
03.2013 - 11.2017
Sr. Manager Merchandising Excellence - Heritage Foods Ind. Ltd
01.2012 - 03.2013
Category Manager Beverages - Spencer's Retail Ltd.
04.2010 - 01.2012
Asst. Buyer & Planner FMCG - Hypercity Retail India Pvt. Ltd.
03.2007 - 04.2010
ICFAI University - Masters in Business Administration, Core Marketing Management
05.2005 - 03.2007
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