Sohil Viradia
Mumbai
Summary
Results-driven Digital Marketing leader with extensive experience in eCommerce, Insurance and Consulting sectors, delivering tangible business impact. Proven track record of driving 79% increase in pageviews, 15% YoY uplift in traffic-to-lead conversion, and 20% improvement in call center conversion through data-driven strategies. Expertise in Product Management, Customer Experience, and SmarTech to optimize customer journeys and drive revenue growth. Proven track record in maintaining & optimizing the website, lead generation, and SEO/GEO delivering measurable business impact.
Overview
24
24
years of professional experience
Work History
AD - Digital Marketing
Crisil Limited
03.2023 - Current
- Led the end-to-end digital strategy for a portfolio of multiple businesses, ensuring alignment with overarching business objectives and driving key metrics through targeted brand awareness and engagement efforts.
- Spearheaded a comprehensive B2B website strategy that addressed core business challenges, increased client trust, and reinforced the brand's positioning as a global organization.
- Developed and executed the Account Based Marketing (ABM) strategy, leveraging paid campaigns to generate high-quality leads, strengthen the sales pipeline, and support the sales team in closing key deals.
- Utilized data-driven insights and A/B testing to optimize user behavior, journey mapping, and landing pages, leading to a 20%+ improvement in conversion rates and a measurable positive impact on the deal pipeline.
- Partnered with cross-functional teams to integrate and amplify social media efforts, resulting in a 40% increase in engagement across all platforms and strengthening brand loyalty.
- Led the transition from Adobe Marketo to Pardot (Salesforce), enhancing lead scoring, grading, and attribution tracking for improved campaign effectiveness.
- Implemented Pardot across the organization, optimizing email campaigns and increasing CTR by 30%.
- Utilized Adobe Analytics and Google Analytics to analyze user behavior, enhance user experience, and measure campaign effectiveness.
- Influence executive decisions by presenting progress and insights to MD and ExeCom during SteerCo and reviews.
Chief Manager - Digital Marketing
PNB MetLife India Insurance Company Limited
03.2015 - 02.2023
- Launched the company's enterprise content management system ahead of schedule and within budget with a Mobile-First approach.
- Increased 15% revenue by deploying product-specific D2C eCommerce platforms.
- Spearheaded personalization initiatives, a first in the insurance industry.
- Developed digital calculators to assist users in selecting insurance plans, resulting in 35% incremental leads.
- Led SEO and content optimization efforts, increasing organic traffic and reducing reliance on paid acquisition.
- Managed call centre improvements, boosting lead-to-sale conversion rates by 20% through process enhancements.
- Conducted A/B testing to refine user experience and maximize conversions.
- Ensured all digital platforms are continuously optimized with clear, engaging content and an improved customer journey.
- Worked closely with design, development, and SEO teams to ensure business objectives were met without compromising customer experience.
Senior Manager - eCommerce
Trata eSystems Private Limited
01.2013 - 02.2015
- Launched a Hybrid Omni-Channel Marketplace App.
- Built contact database from scratch, enhancing marketing outreach.
- Led online and offline marketing strategies to increase brand presence.
Digital Marketing Manager
StarCJ Network India Private Limited
01.2010 - 12.2012
- Established the company's digital presence from the ground up.
- Scaled social media engagement to 50K+ on Facebook, and 5K+ on Twitter.
- Digital marketing contributed 2% of total revenue, leveraging SEO, SEM, social media, email, and media buying.
Team Lead
Accenture
01.2009 - 12.2009
- Led digital initiatives for P&G's Brand Team across Western Europe, overseeing the revamp of Gillette, Gillette Venus, and Oral-B websites across 15 countries.
- Spearheaded the implementation of 'Where to Buy' functionality, enhancing user experience and driving conversion rates.
- Managed an average of 8-10 concurrent P&G digital projects, ensuring alignment with brand strategies and business objectives.
- Implemented SEO strategies, leading to a 15% increase in traffic across Western Europe.
- Developed an Omni-Channel model to integrate digital and offline sales, driving revenue growth for OralB.
- Collaboration with cross-functional teams and agencies to enhance project execution efficiency and reduce delays.
Senior Operations Executive
Web18 Software Services Private Limited
06.2007 - 01.2009
- Increased sales by 17% through improved digital marketing initiatives.
- Enhanced customer acquisition via email marketing and cross-functional engagement.
- Call centre management.
- Social media management.
Resolution Expert
Sutherland Global Services
12.2005 - 05.2007
- Achieved the highest CSAT scores and maximum first-time resolutions.
Assistant Stock Controller
Fregate Island Private Limited
06.2004 - 10.2005
- Ensured error-free asset tagging across the resort.
- Optimized store inventory management.
Officer Publishing
Descartes Systems India Private Limited
01.2001 - 05.2004
- Error-free contract creations.
- Maintained on-time process and TAT reporting.
Education
MBA -
Welingkar Institute of Management Development and Research
Mumbai, IndiaM.Com - Master in Commerce
Mumbai University
Mumbai, IndiaB.Com - Bachelor in Commerce
Mumbai University
Mumbai, IndiaSkills
- Digital Marketing Strategy & Execution
- Customer Experience (CX) & UI/UX Optimization
- Product Development & Management
- Budget Management & ROI Optimization
- Lead Generation & Conversion Optimization
- SEO/GEO
Accomplishments
- Increased pageviews by 79% through strategic website optimization.
- Achieved a 15% YoY uplift in traffic-to-lead conversion.
- Boosted lead volume by 43% with contextual lead form optimization.
Timeline
AD - Digital Marketing
Crisil Limited
03.2023 - Current
Chief Manager - Digital Marketing
PNB MetLife India Insurance Company Limited
03.2015 - 02.2023
Senior Manager - eCommerce
Trata eSystems Private Limited
01.2013 - 02.2015
Digital Marketing Manager
StarCJ Network India Private Limited
01.2010 - 12.2012
Team Lead
Accenture
01.2009 - 12.2009
Senior Operations Executive
Web18 Software Services Private Limited
06.2007 - 01.2009
Resolution Expert
Sutherland Global Services
12.2005 - 05.2007
Assistant Stock Controller
Fregate Island Private Limited
06.2004 - 10.2005
Officer Publishing
Descartes Systems India Private Limited
01.2001 - 05.2004
MBA -
Welingkar Institute of Management Development and Research
M.Com - Master in Commerce
Mumbai University
B.Com - Bachelor in Commerce
Mumbai University
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