Sohom Ganguly
Business Development Representative
Kolkata,WB
Summary
Aspiring to support the marketing team in the best way possible with thorough understanding of Digital Marketing Strategies in achieving hard to drive sales and increase brand awareness.
Overview
2
2
years of professional experience
8
8
years of post-secondary education
4
4
Certificates
2
2
Languages
Work History
Business Development & Social Media
Dignics.in
Kolkata, West Bengal
07.2021 - Current
- Developed marketing content such as promotional materials and advertisements for social media.
- On Boarding new clients.
- Designing Social Media Campaigns for Clients.
- Identified issues, analyzed information and provided solutions to problems.
- Reached out to potential customers via telephone, email and in-person inquiries.
Marketing & Sales Intern
Aditya Birla Sun Life Insurance Pvt. Ltd.
Mumbai, Maharashtra
02.2020 - 06.2020
- Worked on the products and even generate leads by selling the products to the potential customers.
- Derived strategies to tap into Rural Market.
- Worked on the behavior of the consumers and designed advertisement campaigns to increase brand image of the company.
- Worked on effective content and quarter-wise planning and strategies.
- Worked on the consumer behavior of insurance agents through a surveys
Client Relations & Management
The Puja App (https://thepuja.app/)
Kolkata, West Bengal
07.2018 - 03.2019
- Developed highly empathetic client relationships.
- Liaison with Important Committee Members of major Durga Pujas of Kolkata.
- Database Management of Durga Puja Committees and Prospective Clients.
- Logistics, Budgeting and Inventories,Shoot Co-ordination and Man-Management.
- Managed Sponsorship deals and prospective Financial Arrangements.
- Interns Co-ordination with Sister Nivedita University of Techno India Group
Education
Advanced Digital Marketing Program - Digital Marketing
Social Beat & Digigrad
08.2021 - 10.2021
Post Graduate Program in Management - Marketing
ICFAI Business School
Mumbai 07.2019 - 07.2021
BBA - General Management
Techno India
Saltlake 03.2015 - 03.2018
Higher Secondary School -
Aditya Academy Secondary School
Barasat, West Bengal 03.2014 - 04.2015
Senior Secondary School -
Aditya Academy Secondary School
Barasat, West Bengal 03.2012 - 06.2013
Skills
Digital marketing proficiency
Public Relations & Management
Ad-Campaign development experience
MS-Word, MS-Power-point & MS-Excel
Content Creation in Canva
Accomplishments
- Managed Sponsorship deals with Ambuja Neotia, Berger Paints & Shyam Steel Industries Ltd.
- Worked in Birla White 360° Advertisement Project, an initiative of Birla White Cement.
- Worked with Berger Paints (Berger Priyo Pujo 2018), a yearly unique contest where every netizen votes for their 'priyo/favorite' pujo.
- Collaboration with SNU of Techno India Group, to spread Covid-19 'Stay Home, Stay Safe' Awareness.
- Elected as Public Relations Head of I-Focus (Official Photography Club of IBS, Mumbai) during PGPM.
- Successfully onboarded in 5 new brands .
Certification
Advance Digital Marketing Certification by Digigrad
Timeline
Advanced Digital Marketing Program - Digital Marketing
Social Beat & Digigrad
08.2021 - 10.2021
Business Development & Social Media
Dignics.in
07.2021 - Current
Marketing & Sales Intern
Aditya Birla Sun Life Insurance Pvt. Ltd.
02.2020 - 06.2020
Post Graduate Program in Management - Marketing
ICFAI Business School
07.2019 - 07.2021
Client Relations & Management
The Puja App (https://thepuja.app/)
07.2018 - 03.2019
BBA - General Management
Techno India
03.2015 - 03.2018
Higher Secondary School -
Aditya Academy Secondary School
03.2014 - 04.2015
Senior Secondary School -
Aditya Academy Secondary School
03.2012 - 06.2013
Strenghs
- Positive Attitude
- Enthusiastic
- Strong Management Skills
- Strong Interpersonal Skills
Strenghs
- Positive Attitude
- Enthusiastic
- Strong Management Skills
- Strong Interpersonal Skills
Strenghs
- Positive Attitude
- Enthusiastic
- Strong Management Skills
- Strong Interpersonal Skills
Strenghs
- Positive Attitude
- Enthusiastic
- Strong Management Skills
- Strong Interpersonal Skills