Som Kumar
Hyderabad
Summary
I'm a marketing enthusiast with expertise in retail marketing, adept at building networks, understanding product-market fit, analyzing consumer behavior, and devising effective marketing strategies. I'm driven to not only reach the right audience but also to foster brand advocacy within their networks. I'm dedicated to driving growth and operational improvements with a disciplined approach to in-store management.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Management Trainee
Xiaomi India
Bangalore
06.2022 - 10.2023
- * Identifying clients and responsible for end-to-end sales process in terms of acquiring new accounts
- * Streamlined user experience at stores by automating the review and rating process
- * Identify and target potential clients to generate nee business opportunities
- * Collaborated within teams to drive targeted sales with Large Format Retails such as Croma, Reliance Digital, Sangeetha, Vijay Sales, and more
- * Successfully launched, managed, and optimized hyperlocal campaigns in collaboration with partners and teams
- * Managed Google Business Profile for 150+ Xiaomi retail outlets, improving online presence and attracting offline foot traffic through strategic optimization and engagement efforts
- * Monitor market trends and competitor activities to identify business opportunities and work with cross functional department teams to seamless execution
- * During festivals and weekends managing customers footfalls in terms of automated price negotiation and lead generation
- * Implemented new workflow for an automated WhatsApp chatbot, leading to increased customer engagement and retention.
Product Marketing Associate
Hello Intern
Hyderabad
06.2019 - 05.2020
- Leading an Initiative Hellointern.com and bring it at par with other companies by doing primary and secondary research, market analysis, etc.
- Reached out to big companies & MNCs to get them to post internships on our site.
- Teamed up with top colleges like IITs and IIMs to help their students find internships with major companies.
- Used digital marketing like emails and social media to get our brand noticed by the right people.
- Created ads online, wrote content, and worked with training centers to make money for our internships section.
- Managed the Campus Ambassador Program, working with students to spread the word about us on campuses.
- Oversaw various tasks including campaign design, email marketing initiatives, maintaining client relationships, and identifying new business prospects.
- Kept track of data and made sure different parts of the company worked well together.
Education
Post Graduate Diploma in Management - Information Technology
Xavier Institute of Social Science
05-2022
Bachelor of Commerce - Accounts
Marwari College, Ranchi
05-2019
HSC, Commerce -
DAV Public School, Sawang
04-2016
SSC -
DAV Public School, Sawang
03-2014
Skills
- Market Research
- Sales and Marketing
- Microsoft Excel
- Microsoft Power BI
- WhatsApp User Flow for Automation
- Teamwork and Collaboration
- Business Development
- Marketing Promotions
Accomplishments
- Bronze Medalist @PGDM - Achieved the highest academic standing and shown exemplary conduct and leadership (XISS)
- Rising Star - Xiaomi India
Certification
- Lean Six Sigma White Belt - Zengages Learn & Grow Pvt Ltd.
- Advanced Diploma in Computer Application - American Academy of Computer Education (Grade - "A")
- Technology Forecasting for Strategic Decision Making - NPTEL (SWAYAM)
Websites
Timeline
Management Trainee
Xiaomi India
06.2022 - 10.2023
Product Marketing Associate
Hello Intern
06.2019 - 05.2020
Post Graduate Diploma in Management - Information Technology
Xavier Institute of Social Science
Bachelor of Commerce - Accounts
Marwari College, Ranchi
HSC, Commerce -
DAV Public School, Sawang
SSC -
DAV Public School, Sawang
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