Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Researchpublications
Seminarsworkshopsattended
Majorindustryassignments
Wifename
Sonname
Hobbies and Interests
Personal Information
Timeline
Generic
Somanath Sahoo

Somanath Sahoo

Jajapur

Summary

I currently serve as the Associate Professor and Head of the School of Journalism and Mass Communication at AAFT University of Media and Arts in Raipur, Chhattisgarh, a position I have held for the past 5 years. Prior to this role, I was an Assistant Professor at Amity University. Holding a Ph.D. and UGC NET qualification, I bring a total of 17 years of experience, with 9 years in academia and 8 years of significant contributions to the media industry. Additionally, I have 10 research publications and 7 book chapters to my credit.

Experienced with educational leadership, curriculum development, and faculty management. Utilizes strategic planning to enhance academic programs and foster collaborative culture. Track record of driving improvements and supporting student and staff growth.

Overview

18
18
years of professional experience

Work History

HoD of School of Journalism and Mass Communication

AAFT University of Media and Arts
08.2019 - Current
  • Heading the department
  • Subject Coordinator for Degree and Diploma of Journalism and Mass Communication, Advertising, PR and Events
  • Teaching TV Production- News and Programme, Public Relations and Journalism
  • University Media Coordinator
  • Organizing industrial visits, guest lectures, seminars and workshops for media students
  • Discipline Committee Member
  • Anti-Ragging Committee Member
  • 2F Documentation and NAAC Criterion-1 In-charge
  • IQAC In-charge
  • Editor for University Annual Magazine ‘AMOGH’
  • Ph.D
  • Supervisor for 4 Scholars

Asst. Prof at Amity School of Communication

Amity University
08.2017 - 07.2019

Assistant Professor

Gyanarthi media college
08.2015 - 08.2017

Asst. Prof. and Programme Coordinator

AP Goyal Shimla University
02.2015 - 07.2015

Associate Panel (Live News Director)

ETV NETWORK, PANOROMA TELEVISION PVT LTD.
01.2009 - 01.2015

Production Executive

Bhomika Communication and Odishi Films.
11.2007 - 11.2008

Production Executive and Reporter

ODISHI FILMS
10.2006 - 10.2007

Education

Ph.D. - Mass Communication

Amity University
Jaipur, Rajasthan
01.2023

MBA - Public Relationship Management

ISBM
01.2012

Master Degree - Journalism & Mass Communication

Institute of Media Studies, Utkal University
Bhubaneswar, Odisha
01.2007

Bachelor of Arts - English Hon’s

V.N. College, Utkal University
Bhubaneswar, Odisha
01.2005

Skills

  • TV Production
  • Public Relations
  • Adobe Premiere Pro
  • Electronic Media
  • New Media
  • Teaching
  • Planning
  • Journalism
  • Films
  • Communications
  • Mass Communication
  • Visionary thinking
  • Diversity and inclusion
  • Strategic leadership
  • Staff development
  • Teacher training
  • Accreditation management
  • Student development
  • Academic advising

Affiliations

  • NCC ‘C’ Certificate (B grade) holder NCC Cadet, 7th ORISSA BATALION, Bhadrak, Odisha (2000 - 2003)
  • Member, Vivekananda Yuva Mahamandal, Ramakrishna Mission

Languages

English
Hindi
Odia

Researchpublications

Book Published

TELEVISION PRODUCTION- NEWS AND PROGRAMME

ISBN 10: 9385876716 ISBN 13: 9789385876714

Research Article Published in Journals

1- “CONTEMPORARY CHILDREN AND ELECTRONIC MEDIA” in International Research Journal of Management Science & Technology- ISSN – 2250 – 1959 (0) 2348 – 9367 (P) https://doi.org/10.32804/IRJMST -UGC Care Listed Journal.

2-  “COMMUNITY COLLEGES AND 7C’S OF COMMUNICATION” in International Journal of Multidisciplinary Research & Innovation - ISSN:2454-7204

3- “Role of digital media (specially social media) for the conservation of less known monuments in India: A case study on Drona Sagar Lake nestled in the quaint town of Kashipur in Udham Singh Nagar district of Uttarakhand”, with Paper ID: ICRMEMC: 1741715, ISBN 978-1-63535-674-8

4- Requirement of engaging social media for health communication: A case study on Rashtriya Bal Swasthya Karyakram (RBSK) in district early intervention centre (DEIC), Jajpur district in the state of Odisha (India) [IJMH INTERNATIONAL JOURNAL OF MANAGEMENT AND HUMANITIES, ISSN-2349-7289 ]

5- Basic communication required for awareness on child mental health in rural areas with the help of social media: A case study on Rashtriya Bal Swasthya Karyakram (RBSK) in district early intervention centre (DEIC), Jajpur district in the state of Odisha (India) [JAN SANCHAR VIMARSH, ISSN- 2277-3932]

6- Online Access of TV News By College Students, IMPACT: International Journal of Research in Applied, Natural and Social Sciences (IMPACT: IJRANSS) ISSN (P): 2347-4580; ISSN (E): 2321-8851 Vol. 6, Issue 8, Aug 2018, 23-36

7- Netizens Prefer Online TV, THINK INDIA JOURNAL, UGC Care Listed Journal, ISSN:0971-1260 Vol-22- Issue-14-December-2019

8- Television Viewing Patterns among the Youth in the Digital Era, UGC Care Listed Journal, Journal of Arts, ISSN 2319-5339, IIS Univ. J.A. Vol.11 (4), 222-241 (2023)

9- Psychological Effects of Youth's Television Watching Habits in Current Scenario, Scopus Indexed Journal, Journal for ReAttach Therapy and Developmental Diversities elSSN: 2589-7799, 2023 May;6 (5s) : 349-359

10- The Impact Of Streaming Services On Youth Television Viewing Habits And Media Literacy, UGC –Care Journal, ShodhKosh: Journal of Visual and Performing Arts, Online ISSN 2582-7472

Book Chapters Published

1. Journalism that is objective, ethical, and honest in its pursuit of the truth: A review (Book- Value Integration of Media & Arts, ISBN: 978-81-962241-4-1 )

2. Information Age Navigation: Media Literacy (Book- Understanding Media and Arts: A Comprehensive Introduction to the Creative Industry, ISBN: 978-81-962241-9-6)

3. Adoption of Smartphones over DSLR Cameras for News Reporting by Journalism Students (Book-Multidisciplinary Aspects of Media and Art- Thoughts & Practices, ISBN : 978-81-962241-2-7)

4. Predicting Student’s Academic Performance Using Deep Learning (Book- Impact of recent Technological advances in Education, ISBN: 978-81-962241-8-9)

5. Fake News Awareness Among Youth In Chhattisgarh: Understanding The Challenges And Exploring Solutions [Book-Emerging Trends in Media and Arts (IC-ETMA-2023), ISBN MHRD – “978-81-19135-06-6”]

6. Social Media and Mobile Device as New Sharing and Learning Platform - (Media & Digital Technology)- ISBN:978-93-5566-938-4

7. News Media Literacy among College Students (Digital Literacy Essentials: Understanding and Engaging with Media, ISBN: 978-93-92003-36-3)

8. Cultural Heritage Preservation and Sustainability Education (Sustainable Practices In The Media And Arts IndustryISBN: 978-81-965128-3-5)

Seminarsworkshopsattended

  • A public lecture and panel discussion on Mass Media & Mental illness, AIIMS, New Delhi, 10/09/15
  • National Workshop on Community Colleges in India- An Alternative Education, M S Panwar Community & Technical College, Solan, HP
  • Paper presented in National Seminar on Divyang and Digital India, Gandhi Peace Foundation, New Delhi
  • Paper presented in 3rd International Conference on Role of Media in Environment Management and Conservation, ICRMEMC - 2017
  • Paper presented in 5th Rajasthan National Congress on Health Communication and Media
  • Paper presented in International Conference organized by Indian Institute of Mass Communication, Delhi on Divyangs and Media
  • Paper presented in National Conference organized by Commission For Scientific & Technical Terminology, Ministry of Human resource Development, India, 01/01/18
  • Paper presented in National Conference organized by Makhanlal Chaturvedi National University of Journalism and Communication, 12/14/18
  • Attended Two Days Regional Workshop on Biodiversity Laws and ABS, 01/16/19 - 01/17/19, Jagran Lakecity University, Bhopal
  • Attended Workshop on Research Methods and Data Analysis Using STATA, 01/18/19 - 01/20/19, IPRG
  • Attended Fact Checking and Verification training, Google India Training Network
  • Paper presented in National Conference on Education, Communication and Society, Department of Humanities and Social Science, National Institute of Technology, Raipur, 11/02/19
  • Participated in WORAM-2020 (a 7-days Research Methodology workshop)
  • Participated in International Conference on Application of SPSS and Statistical Data Analysis, 04/29/20 - 04/30/20, EUDOXIA Research Center
  • FDP- How to Start with Research and Overview Mendeley Software, AAFT University, 12/12/20
  • Paper Presented- Sustainable Growth of TV Programmes, International Conference on Global Entrepreneurship Trends & Empowerment through Innovation, 03/01/21, Amity University Rajasthan
  • Paper Presented- Inclination towards personalization web-streaming audio-visual contents by the youth is a challenge for media literacy, 03/18/21 - 03/19/21, VIII International Media Summit, HSNC University, Mumbai
  • Two-Day National Workshop on 'Interdisciplinary Research: Frontiers and Opportunities in the Post-COVID World', MGM University at MGM CJMC, 04/05/21 - 04/06/21
  • 5 Days National Workshop on ‘Artificial Intelligence and Media’, KSAWU, Vijayapura, 02/22/21 - 02/26/21
  • International Conference on Issues and Challenges in Doctoral Research, Amity University Rajasthan, 08/25/22
  • Training Course- Professional Development Programme on Implementation of National Education Policy, IGNOU under Pandit Madan Mohan Malaviya National Mission on Teachers & Teaching Ministry of Education, Government of India
  • Certificate of Completion- Bonavero-UNESCO Multilingual Massive Open Online Course (MOOC) on Freedom of Expression and Safety of Journalists
  • Refresher Course (2024) in De-Westernization and Reorientation in Communication, Kathmandu University School of Arts, Nepal
  • Presented the paper titled Exploring Digital Storytelling Techniques Inspired by Natyashastra, 05/26/24, Kathmandu University School of Arts
  • FDP-Eight Days Online Training programme on ‘NEP Orientation & Sensitization’, 07/29/24 - 08/07/24, IGNOU-MMTTC at STRIDE
  • Paper Presented (Best Paper of the Conference) in the National Conference on 'Digital India: A Roadmap to Viksit Bharat 2047', 08/23/24 - 08/24/24, MCU, Bhopal
  • Paper Presented in the National Seminar on 'National Seminar On Nep-2020, Vocational Education And Skill Training: A Roadmap To Viksit Bharat@2047', IGNTU, Amarkantak, MP

Majorindustryassignments

  • General Election, 2014 and State Assembly Election-2013, Madhya Pradesh/ Chhattisgarh, ETV MP/CG
  • 2012 Mahakumbh Live Coverage, UP
  • State Assembly Election-2011, West Bengal, ETV Bangla
  • State Assembly Election-2009, Odisha, ETV Odia

Wifename

Sarita Sahoo

Sonname

Samarth Sahoo

Hobbies and Interests

  • Reading
  • Traveling

Personal Information

  • Father's Name: Bidyadhar Sahoo
  • Mother's Name: Puspalata Sahoo
  • Date of Birth: 06/19/82
  • Gender: Male
  • Marital Status: Married

Timeline

HoD of School of Journalism and Mass Communication

AAFT University of Media and Arts
08.2019 - Current

Asst. Prof at Amity School of Communication

Amity University
08.2017 - 07.2019

Assistant Professor

Gyanarthi media college
08.2015 - 08.2017

Asst. Prof. and Programme Coordinator

AP Goyal Shimla University
02.2015 - 07.2015

Associate Panel (Live News Director)

ETV NETWORK, PANOROMA TELEVISION PVT LTD.
01.2009 - 01.2015

Production Executive

Bhomika Communication and Odishi Films.
11.2007 - 11.2008

Production Executive and Reporter

ODISHI FILMS
10.2006 - 10.2007

MBA - Public Relationship Management

ISBM

Master Degree - Journalism & Mass Communication

Institute of Media Studies, Utkal University

Bachelor of Arts - English Hon’s

V.N. College, Utkal University

Ph.D. - Mass Communication

Amity University
Somanath Sahoo