I currently serve as the Associate Professor and Head of the School of Journalism and Mass Communication at AAFT University of Media and Arts in Raipur, Chhattisgarh, a position I have held for the past 5 years. Prior to this role, I was an Assistant Professor at Amity University. Holding a Ph.D. and UGC NET qualification, I bring a total of 17 years of experience, with 9 years in academia and 8 years of significant contributions to the media industry. Additionally, I have 10 research publications and 7 book chapters to my credit.
Experienced with educational leadership, curriculum development, and faculty management. Utilizes strategic planning to enhance academic programs and foster collaborative culture. Track record of driving improvements and supporting student and staff growth.
Book Published
TELEVISION PRODUCTION- NEWS AND PROGRAMME
ISBN 10: 9385876716 ISBN 13: 9789385876714
Research Article Published in Journals
1- “CONTEMPORARY CHILDREN AND ELECTRONIC MEDIA” in International Research Journal of Management Science & Technology- ISSN – 2250 – 1959 (0) 2348 – 9367 (P) https://doi.org/10.32804/IRJMST -UGC Care Listed Journal.
2- “COMMUNITY COLLEGES AND 7C’S OF COMMUNICATION” in International Journal of Multidisciplinary Research & Innovation - ISSN:2454-7204
3- “Role of digital media (specially social media) for the conservation of less known monuments in India: A case study on Drona Sagar Lake nestled in the quaint town of Kashipur in Udham Singh Nagar district of Uttarakhand”, with Paper ID: ICRMEMC: 1741715, ISBN 978-1-63535-674-8
4- Requirement of engaging social media for health communication: A case study on Rashtriya Bal Swasthya Karyakram (RBSK) in district early intervention centre (DEIC), Jajpur district in the state of Odisha (India) [IJMH INTERNATIONAL JOURNAL OF MANAGEMENT AND HUMANITIES, ISSN-2349-7289 ]
5- Basic communication required for awareness on child mental health in rural areas with the help of social media: A case study on Rashtriya Bal Swasthya Karyakram (RBSK) in district early intervention centre (DEIC), Jajpur district in the state of Odisha (India) [JAN SANCHAR VIMARSH, ISSN- 2277-3932]
6- Online Access of TV News By College Students, IMPACT: International Journal of Research in Applied, Natural and Social Sciences (IMPACT: IJRANSS) ISSN (P): 2347-4580; ISSN (E): 2321-8851 Vol. 6, Issue 8, Aug 2018, 23-36
7- Netizens Prefer Online TV, THINK INDIA JOURNAL, UGC Care Listed Journal, ISSN:0971-1260 Vol-22- Issue-14-December-2019
8- Television Viewing Patterns among the Youth in the Digital Era, UGC Care Listed Journal, Journal of Arts, ISSN 2319-5339, IIS Univ. J.A. Vol.11 (4), 222-241 (2023)
9- Psychological Effects of Youth's Television Watching Habits in Current Scenario, Scopus Indexed Journal, Journal for ReAttach Therapy and Developmental Diversities elSSN: 2589-7799, 2023 May;6 (5s) : 349-359
10- The Impact Of Streaming Services On Youth Television Viewing Habits And Media Literacy, UGC –Care Journal, ShodhKosh: Journal of Visual and Performing Arts, Online ISSN 2582-7472
Book Chapters Published
1. Journalism that is objective, ethical, and honest in its pursuit of the truth: A review (Book- Value Integration of Media & Arts, ISBN: 978-81-962241-4-1 )
2. Information Age Navigation: Media Literacy (Book- Understanding Media and Arts: A Comprehensive Introduction to the Creative Industry, ISBN: 978-81-962241-9-6)
3. Adoption of Smartphones over DSLR Cameras for News Reporting by Journalism Students (Book-Multidisciplinary Aspects of Media and Art- Thoughts & Practices, ISBN : 978-81-962241-2-7)
4. Predicting Student’s Academic Performance Using Deep Learning (Book- Impact of recent Technological advances in Education, ISBN: 978-81-962241-8-9)
5. Fake News Awareness Among Youth In Chhattisgarh: Understanding The Challenges And Exploring Solutions [Book-Emerging Trends in Media and Arts (IC-ETMA-2023), ISBN MHRD – “978-81-19135-06-6”]
6. Social Media and Mobile Device as New Sharing and Learning Platform - (Media & Digital Technology)- ISBN:978-93-5566-938-4
7. News Media Literacy among College Students (Digital Literacy Essentials: Understanding and Engaging with Media, ISBN: 978-93-92003-36-3)
8. Cultural Heritage Preservation and Sustainability Education (Sustainable Practices In The Media And Arts IndustryISBN: 978-81-965128-3-5)