Somangshu Prasad Bagchi

Platforms & Tools Utilized:

Salesforce, Adobe Analytics, Adobe CJA, Contentsquare, MixPanel, Google Analytics, Google Analytics 4, AppsFlyer, Optimizely, AEP ( Adobe RTCDP), Looker Studio, Power Bi, Excel, Powerpoint, Datorama, Figma,

Activities & Achievements:

• Advised business functions on strategies based on performance metrics, trends, and complex data analysis to maximize profits and asset growth.
• Led the identification of new tools and methods for data analysis.
• Empowered client's executive team in building quarterly and annual plans and forecasting future market research needs for change enablement.
• Acted as the COE owner for Martech and led Agile development driving Testing(SIT & UAT) & seamless delivery of production rollout.
• Partnered with various platform vendors like Adobe, Google,Salesforce, Optimizely, Contentsquare, Appsflyer, Microsoft etc

Platforms & Tools Utilized:

Adobe Analytics, Oracle Maxymiser, Medalia, Oracle Blukai(DMP), Tableau, Observe Point, VBA scripting, Salesforce Aurora(Lead Management), Oracle Eloqua, Adobe Workfront, Jira, Ensighten Tag Management, Dynamic Yield.

Activities & Achievements:

• Spearheaded a dynamic team of 10 as Project Lead within Cognizant's AI & Analytics horizontal, focusing on Digital Analytics & marketing Analytics.
• Drove key initiatives for a premier US insurance client, enhancing their Web Analytics and third- party vendor tag implementation.
• Delivered actionable Reporting and Insights, contributing to data-driven decision-making processes.
• Championed digital transformation, integrating legacy reporting systems with offline data to yield holistic insights through one stop Tableau Dashboard.
• As a Project Lead owned the JIRA stories for all data transformation and enablement activities.
• Selected as the exclusive representative for an onsite client visit, conducting thorough Project transition and requirement analysis.

Platforms & Tools Utilized:

Google Analytics 360, Google Optimize 360, Data Studio GTM 360, Google Ads

Activities & Achievements:

• Expert Google Analytics 360 Product Specialist and Consultant.
• Proficient in diagnosing client issues and delivering impactful business solutions.
• Led training for analysts in Google Analytics 360, Google Optimize 360, and Google Tag Manager 360.
• Mentored seasoned team members, enhancing performance and fostering autonomy.
• Appointed as Quality Lead for product excellence and communication standards.
• Recognized as a vGuru with Google Certification in Optimize 360.
• Effective Team Leader managing a dynamic group of over 20 professionals.
• Conducted regular business reviews with Google stakeholders, ensuring alignment and progress.
• Honored with the Customer Satisfaction King award for outstanding service delivery.
• Recipient of the Behind the Scene Award for exceptional support across quarters.
• Awarded the Elite Business Achiever of the Quarter for superior performance.

Platforms & Tools Utilized:

Google Ads and Analytics, AdWords Editor and Google Tag Manager.

Activities & Achievements:

• Provided subject matter expertise to Google Customer Service Representatives and Account Managers across APAC, EMEA, Latin America, and North America.
• Delivered critical floor support to gTech Ads Performance Analysts, enhancing operational efficiency.
• Served as a dedicated product and process trainer, fostering team skill development.
• Spearheaded the recruitment of top-tier talent in alignment with organizational needs.
• Acted as a quality lead for Measurement and Solutions, ensuring excellence in service delivery.
• Conducted Root Cause Analysis for dissatisfied customer incidents, driving continuous improvement.
• Led a proficient team of 12 in advanced Tagging initiatives for Google Analytics and Remarketing.
• Recognized for exceptional performance with Opel and Wow awards on a month-to-month basis.

Platforms & Tools Utilized:

Dell internal tools, Salesforce CRM, Citrix VPN.

Activities & Achievements:

• Provided elite technical support for Dell products in collaboration with World Wide Tech Services and Unisys, ensuring high-quality onsite maintenance and repair.
• Mastered remote access to Dell's private networks via Citrix and VPN, optimizing data analysis for key performance metrics.
• Achieved CLUB 90 recognition for exceptional support quality and exceeding metric benchmarks.

Platforms & Tools Utilized:

LogMeIn( Remote Support), Windows OS.

Activities & Achievements:

• Proficient Technical Support Executive with comprehensive experience in Desktop and Laptop Support across all major brands, leveraging LogMeIn for efficient remote assistance.
• Skilled in assisting Consumer and SOHO clients with the establishment of small home networks, enabling seamless sharing of devices such as printers, scanners and fax machines, both wireless and through wired connections.
• Expert in diagnosing and resolving Operating System challenges, along with configuring and maintaining email clients.