Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic

Somasree Bhattacharjee

Bengaluru

Summary


SEO Specialist with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and report generation. Guides SEO strategy for medium-sized businesses and executes SEO-driven lead generation campaigns for large clients.

Overview

6
6
years of professional experience
1
1
Certification

Work History

SEO Specialist

Amicorp Group
05.2023 - Current
  • Analyzed SEO outreach goals and presented findings to marketing director.
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
  • Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
  • Researched and implemented search engine optimization recommendations in accordance with development methodology.

PPC & SEO Analyst

Techshu –Indus Net Technologies
10.2021 - 04.2023
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.

PPC Executive

MET Technologies
06.2021 - 10.2021
  • Devised effective link-building campaigns to increase website authority and visibility.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Created customized marketing materials to increase product awareness.

Digital Marketing Executive

Gowebbo & Co
11.2019 - 06.2021
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
  • Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
  • Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
  • Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.

Inside Sales Manager/Digital Sales

Decorpot
02.2019 - 10.2019
  • Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.
  • Secured new accounts by strategically pursuing leads, generating over 23L in revenue monthly.
  • Designed survey method to evaluate inside sales team.

Education

MBA - marketing

ISME
01.2018

B.Sc - Computer Science

AGC
01.2019

Skills

  • SEO
  • Google Analytics
  • Google Tag Manager
  • Google Merchant Center
  • Webmaster Tool
  • Moztool
  • Google keyword planner
  • Copyscape
  • SEOptimer
  • Semrush
  • GTMetrix
  • Buffer
  • Hootsuite
  • Competitor analysis
  • Bulk email service
  • Weekly newsletter
  • MS Word
  • Excel
  • PowerPoint
  • Google Ads Editor
  • Content strategy
  • Data analysis
  • Keyword analysis
  • Keyword optimization
  • PPC
  • Google Search Ad
  • Display Ad
  • Performance Max Campaign
  • Local Ads
  • Shopping Ads
  • Facebook Ads
  • LinkedIn Ads
  • Marketing research
  • Keyword research
  • Ad copy creation
  • Placement of ad copy
  • Keyword match types
  • Target Geographic Location
  • Ad position
  • Call-to-Action (CTA)
  • Bid strategy
  • Ad extension
  • Conversion tracking
  • Remarketing
  • Wordpress
  • Wix

Certification

  • Master Course in Digital Marketing, DA360, Bangalore, 2018
  • Six Sigma Green Belt Certification, 2019

Languages

English
Advanced (C1)
Bengali
Advanced (C1)
Hindi
Advanced (C1)

Timeline

SEO Specialist

Amicorp Group
05.2023 - Current

PPC & SEO Analyst

Techshu –Indus Net Technologies
10.2021 - 04.2023

PPC Executive

MET Technologies
06.2021 - 10.2021

Digital Marketing Executive

Gowebbo & Co
11.2019 - 06.2021

Inside Sales Manager/Digital Sales

Decorpot
02.2019 - 10.2019

B.Sc - Computer Science

AGC

MBA - marketing

ISME

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Somasree Bhattacharjee