Somasree Bhattacharjee
Bengaluru
Summary
SEO Specialist with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and report generation. Guides SEO strategy for medium-sized businesses and executes SEO-driven lead generation campaigns for large clients.
Overview
6
6
years of professional experience
1
1
Certification
Work History
SEO Specialist
Amicorp Group
05.2023 - Current
- Analyzed SEO outreach goals and presented findings to marketing director.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
PPC & SEO Analyst
Techshu –Indus Net Technologies
10.2021 - 04.2023
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
PPC Executive
MET Technologies
06.2021 - 10.2021
- Devised effective link-building campaigns to increase website authority and visibility.
- Helped clients develop website portals and social media pages to promote businesses.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Created customized marketing materials to increase product awareness.
Digital Marketing Executive
Gowebbo & Co
11.2019 - 06.2021
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
Inside Sales Manager/Digital Sales
Decorpot
02.2019 - 10.2019
- Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.
- Secured new accounts by strategically pursuing leads, generating over 23L in revenue monthly.
- Designed survey method to evaluate inside sales team.
Education
MBA - marketing
ISME
01.2018
B.Sc - Computer Science
AGC
01.2019
Skills
- SEO
- Google Analytics
- Google Tag Manager
- Google Merchant Center
- Webmaster Tool
- Moztool
- Google keyword planner
- Copyscape
- SEOptimer
- Semrush
- GTMetrix
- Buffer
- Hootsuite
- Competitor analysis
- Bulk email service
- Weekly newsletter
- MS Word
- Excel
- PowerPoint
- Google Ads Editor
- Content strategy
- Data analysis
- Keyword analysis
- Keyword optimization
- PPC
- Google Search Ad
- Display Ad
- Performance Max Campaign
- Local Ads
- Shopping Ads
- Facebook Ads
- LinkedIn Ads
- Marketing research
- Keyword research
- Ad copy creation
- Placement of ad copy
- Keyword match types
- Target Geographic Location
- Ad position
- Call-to-Action (CTA)
- Bid strategy
- Ad extension
- Conversion tracking
- Remarketing
- Wordpress
- Wix
Certification
- Master Course in Digital Marketing, DA360, Bangalore, 2018
- Six Sigma Green Belt Certification, 2019
Languages
English
Advanced (C1)
Bengali
Advanced (C1)
Hindi
Advanced (C1)
Timeline
SEO Specialist
Amicorp Group
05.2023 - Current
PPC & SEO Analyst
Techshu –Indus Net Technologies
10.2021 - 04.2023
PPC Executive
MET Technologies
06.2021 - 10.2021
Digital Marketing Executive
Gowebbo & Co
11.2019 - 06.2021
Inside Sales Manager/Digital Sales
Decorpot
02.2019 - 10.2019
B.Sc - Computer Science
AGC
MBA - marketing
ISME
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