Somen Das
Hyderabad
Summary
Experienced Manager with a proven track record in operations, logistics, and sales leadership across diverse industries including e-commerce, consumer goods, and retail. Skilled in team management, strategic planning, and process improvement to drive business growth and enhance customer satisfaction. Expertise in stakeholder management, vendor relations, and implementing innovative solutions to streamline operations and achieve targets.
Overview
14
14
years of professional experience
Work History
Manager (SCM Operations)
Reliance Retail Limited
Hyderabad
02.2023 - Current
- Worked closely with 3P logistics partners to improve customer promise delivery (CPD), maintain Service Level (SLA) compliance, address fraudulent orders, and optimize Pin Code serviceability.
- Coordinated with team to initiate ticket-based seller escalation through Kapture tool and improved the SLA by 7%.
- Achieved a notable 2.7 % improvement in pickup within SLA and connection after pickup within 24hrs by 4.6%.
- Spearheaded process improvements for a Return to origin (RTO) reduction program, successfully neutralizing fake delivery attempt.
- Managed 3P return operations with periodic review of vendor performance on key financial and operational metrics and ideate solution to enhance productivity.
- Strategically orchestrated the setup of new process to effectively handle the increased volume during peak period with strong uphold of service level and prevent breaches.
- Driven continuous process improvement initiatives, streamlining and enhancing seller operations for optimal serviceability and build SOPs for new initiatives.
Lead (FC Operations)
Instakart Services Private Limited
Kolkata
06.2019 - 02.2023
- Supervised a team responsible for managing operational activities including Inbound, Outbound, Inventory, and NCOB (Non-customer Outbound).
- Monitored stock availability and replenish inventory as necessary. Implemented inventory optimization strategies to minimize stockouts and overstock situations.
- Ensured product quality and compliance with Flipkart's standards by conducting regular checks, analyzing data, gathering insights through surveys, and proposing solutions to address any gaps.
- Fostered positive relationships with customers to maximize satisfaction, retention and experience.
- Maintained 4 Outbound Metrics such as Speed Metric-P2D, Cost Metric-PA, Reliability-CPD, Reliability-Functional Breach.
- Weekly preplanned against capacity(orders) given to our FC (Fulfillment Centre), As per capacity I need to plan manpower, equipment (hand held devices, weight machines) required to handle the load.
- Handled approx. 1500 manpower during peak sales and approx. 500 manpower during BAU.
- Handled salary issues, attendance issues and performance of each and every employee of department.
- Analyzed reports and implemented solutions to improve key performance metrics such as Speed, Cost, and Reliability.
- Implemented best practices and innovative solutions to streamline operations and drive business growth.
Senior Sales Executive (Sales & Operations)
Ma Laxmi Enamels Private Limited
Kolkata
06.2017 - 06.2019
- Lead a team of 6 Executives to align business objectives with Internal Stakeholder.
- Developing and executing sales strategies to achieve company targets and revenue goals.
- Identified and prospected potential distributors, and dealers within the target market. Building and maintaining strong relationships with existing and potential clients to enhance customer satisfaction and loyalty.
- Conducted market research to identify new opportunities, trends, and competitive landscape. Monitoring and analyzing sales performance metrics, preparing reports, and making recommendations for improvement.
- Collaborated with internal teams such as marketing, production, and logistics to ensure smooth order processing and delivery.
- Keeping abreast of industry developments, regulations, and market trends to stay competitive and adapt sales strategies accordingly.
Marketing Executive (Hyper Store Operation)
Spencer's Retail Limited
Kolkata
02.2016 - 06.2017
- Orchestrated comprehensive marketing initiatives for Spencer's hyper store, driving foot traffic, bolstering sales, and enhancing brand visibility.
- Collaborated with senior leadership to develop strategic marketing plans aligned with company objectives and target demographics.
- Executed innovative promotional campaigns and in-store initiatives to elevate the shopping experience and foster customer loyalty, while continuously refining strategies based on feedback and market trends.
Sales Executive (Sales & Operations)
Ma Laxmi Enamels Private Limited
Kolkata
11.2013 - 02.2016
- Developed and executed sales strategies to achieve company targets and revenue goals.
- Coordinated with internal teams such as production, marketing, and logistics to ensure smooth order processing, timely delivery, and customer satisfaction.
- Collaborated with the production team to forecast demand, plan production schedules, and ensure adequate inventory levels to meet customer orders. Provide input on product specifications, packaging requirements, and quality standards to align production processes with sales objectives
- Analyzed market research reports and sales data to identify market trends, customer preferences, and competitor activities. Monitor changes in consumer behavior, purchasing patterns, and demographic shifts to anticipate market dynamics and adjust sales strategies accordingly.
Sales Executive (Sales & Operations)
Bengal Beverages Private Limited
Kolkata
03.2011 - 11.2013
- Proven track record in stakeholder management, sales leadership, and relationship cultivation, delivering on sales targets while prioritizing customer satisfaction.
- Expertise in identifying and engaging potential dealers, emphasizing brand value, quality, and growth opportunities.
- Managed assigned sales territories effectively, prioritizing high-value accounts and optimizing sales routes for maximum efficiency.
- Driven continuous improvement by leveraging stakeholder feedback to enhance sales strategies and deliver timely performance updates.
Education
MBA - Marketing & Human Resource
International School of Business
Kolkata01.2010
Bachelor of Science - Geography
Surendranath College (Kolkata University)
Kolkata01.2008
Skills
- Supply Chain Management
- Warehouse Operation
- Vendor Management
- Sales & Marketing
Timeline
Manager (SCM Operations)
Reliance Retail Limited
02.2023 - Current
Lead (FC Operations)
Instakart Services Private Limited
06.2019 - 02.2023
Senior Sales Executive (Sales & Operations)
Ma Laxmi Enamels Private Limited
06.2017 - 06.2019
Marketing Executive (Hyper Store Operation)
Spencer's Retail Limited
02.2016 - 06.2017
Sales Executive (Sales & Operations)
Ma Laxmi Enamels Private Limited
11.2013 - 02.2016
Sales Executive (Sales & Operations)
Bengal Beverages Private Limited
03.2011 - 11.2013
MBA - Marketing & Human Resource
International School of Business
Bachelor of Science - Geography
Surendranath College (Kolkata University)
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