Summary
Work History
Education
Additional Information
Skills
Timeline
Somesh R

Somesh R

Marketing Operations
Bengaluru

Summary

Strategic and data-driven marketing operations leader with 15+ years of experience in demand generation, lead management, campaign operations, marketing analytics, and MarTech implementation. Adept at leading global teams, aligning marketing operations with sales enablement, and driving pipeline acceleration. Proven expertise in optimizing the marketing technology stack improving marketing attribution, and enhancing customer journey insights.

Work History

Director, Marketing Operations

Freshworks
12.2022 - 05.2024
  • Lead the global marketing operations function across campaign execution, lead management, and program management to drive scalable, high-performing marketing initiatives.
  • Optimized lead management workflows to reduce lead processing time by 30%, accelerating speed-to-lead and boosting sales responsiveness.
  • Overhauled the lead scoring framework using behavioral, firmographic and intent data resulting in a 25% increase in MQL-to-SQL conversions.
  • Unified MAP (Freshmarketer) and CRM (Freshsales) platforms, improving lead data accuracy and enabling tighter sales and marketing alignment.
  • Instituted UTM governance and closed-loop attribution models, leading to a 20% lift in CTRs and a 15% improvement in post-click engagement.
  • Supported global campaign operations across four regions, ensuring process standardization, SLA adherence, and execution excellence.

Associate Director, Marketing Operations

Anteriad
01.2021 - 12.2022
  • Built a scalable Marketing Operations Center of Excellence (COE) focused on ABM, funnel optimization, and marketing-sales integration.
  • Increased lead qualification efficiency by 30% through the implementation of AI-powered chatbots, data enrichment workflows, and real-time scoring.
  • Designed real-time KPI dashboards in collaboration with analytics teams, enabling data-driven decisions on ROI, funnel velocity, and CAC.
  • Led database governance initiatives in Marketo maintaining 95% accuracy through hygiene, enrichment, and compliance protocols (GDPR, CCPA).
  • Partnered with sales, demand generation, and product marketing to deliver consistent, insight-driven campaign execution.

Senior Manager, Marketing Operations

Epicor
01.2016 - 12.2020
  • Led global marketing operations strategy, aligning regional campaign processes and KPIs.
  • Built centralized demand generation hub, reducing campaign deployment time by 30%.
  • Developed BI-powered reporting tools using Tableau to monitor lead progression, channel performance, and pipeline contribution.
  • Introduced A/B testing and segmentation strategies to optimize nurture programs and email deliverability.
  • Executed cross-functional training on marketing automation best practices and data compliance.

Assistant Manager, Marketing Operations

Genpact
08.2012 - 01.2016
  • Managed lead flow processes using Marketo and Salesforce, improving lead qualification and routing accuracy.
  • Executed integrated marketing campaigns across email, social media, and events; contributed to a 20% increase in MQLs.
  • Implemented marketing performance tracking and A/B testing frameworks to optimize campaign ROI.

Senior Marketing Associate

Actiance
02.2010 - 02.2012
  • Oversaw marketing automation tool migration (Marketo → Eloqua → Pardot), ensuring seamless data migration and campaign continuity.
  • Created landing pages, nurture workflows, and lead capture forms aligned with content marketing and SEO goals.
  • Managed Google Ads, LinkedIn Ads, and web CMS (Umbraco) for demand generation initiatives.

Marketing Associate

Infinite Computer Solutions
11.2007 - 11.2009
  • Conducted market segmentation and prospect profiling using B2B data platforms (ZoomInfo, Hoovers, Lead411).
  • Supported campaign planning by delivering competitive intelligence and customer insight reports.

Education

Executive Program - Digital Marketing Strategy

IIM Calcutta

MBA - Marketing

Visvesvaraya Technological University

BCA - Computer Applications

Bangalore University

Additional Information


  • Orchestrated marketing ops initiatives that contributed to over $20M in influenced pipeline.
  • Directed cross-functional ops teams of up to 30 FTEs across India.
  • Accelerated campaign delivery by 25–40% through automation, centralized ops, and agile methodologies.
  • Increased marketing-sourced revenue through tech stack optimization and data-driven segmentation strategies.

Skills

Problem-solving

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Timeline

Director, Marketing Operations - Freshworks
12.2022 - 05.2024
Associate Director, Marketing Operations - Anteriad
01.2021 - 12.2022
Senior Manager, Marketing Operations - Epicor
01.2016 - 12.2020
Assistant Manager, Marketing Operations - Genpact
08.2012 - 01.2016
Senior Marketing Associate - Actiance
02.2010 - 02.2012
Marketing Associate - Infinite Computer Solutions
11.2007 - 11.2009
Visvesvaraya Technological University - MBA, Marketing
Bangalore University - BCA, Computer Applications
IIM Calcutta - Executive Program, Digital Marketing Strategy

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Somesh RMarketing Operations