SOMESH SADASIVAM

• I lead strategic research on ADAS, autonomous driving, software-defined vehicles (SDVs), and mobility trends within the global automotive sector.
• My work includes robust market forecasts and competitive analysis that reveal growth opportunities for OEMs, Tier-1
  suppliers, and mobility technology firms.
• I identify high-value prospects in ADAS and AD by combining diverse insights with market modelling, providing clients with executive-level insights for informed investment and partnership decisions, and translating complex technological and regulatory changes into actionable intelligence for automotive stakeholders.

Achievements:

Delivered strategic advisory to global automotive manufacturers and industry leaders, developing multi-year market forecasts and executive insights that supported long-term executive decisions on multi-billion-dollar technology investments while contributing to high client satisfaction, multi-year account retention, and zero project escalations.

• Oversaw the positioning and development of the Lexus RX and LX luxury SUV portfolio to align with market trends
  and customer demands.
• Implemented pricing strategies across vehicle models, providing competitor analysis for commercial decisions.
  Communicated the Lexus value proposition to dealers and stakeholders through presentations and sales materials.
• Conducted product training and supported exhibitions and customer events.
  

Achievements

• Led brand management and merchandise development, creating a new vertical to enhance brand identity.
  Implemented pricing strategies to improve competitiveness and meet sales targets, and developed a guidebook to streamline product development for timely launches.

• Led the overall strategy for eCanter electric commercial vehicle program, collaborating with Mitsubishi Fuso Truck
  and Bus Corporation (MFTBC) - Japan to develop value propositions, TCO models, and pricing strategies for the
  small and light-duty EV segments, supporting initiatives valued at over USD 200M.
• Conducted competitive benchmarking and customer analysis, providing strategic recommendations that enhanced product positioning and developed sales collateral for internal and dealer networks.
• Managed the engineering BOM for the BSVI commercial vehicle portfolio, supporting 50,000+ vehicle sales, and led 150+ cross-functional fuel efficiency validation trials that informed pricing strategies.
• Resolved customer fuel efficiency concerns through collaboration, driving cost savings and enhancing satisfaction while ensuring timely vehicle delivery. Partnered across engineering, sales, marketing, and manufacturing to support product launches and customer-focused initiatives, including vehicle deployment for oxygen cylinder transportation during the COVID-19 pandemic as part of CSR efforts.
  

Achievements

• I created an automation portal that cut Bill of Materials errors, saving 1,000 hours and $0.6 million.
• Led 150+ fuel efficiency trials with a cross-functional team, optimizing vehicle pricing and sales strategies.
• Collaborated with Mitsubishi Fuso Truck and Bus Corporation (MFTBC), Japan, to support the introduction of the eCanter in India by coordinating cross-functional activities, conducting customer validation trials, and engaging with 100+ LCV customers to identify requirements, refine product specifications, supporting product localization and market readiness.