Somesh Kumar
New Delhi
Summary
Marketing professional with extensive experience at OPK E Services, specializing in email marketing and campaign analysis. Proven expertise in SEO and reputation management, leading teams to secure first-page rankings and improve engagement metrics. Strong problem-solving skills and proficiency in data segmentation drive impactful results through strategic initiatives.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Team Lead
OPK E services
Gurugram
06.2019 - 04.2025
- Executed email marketing strategies to boost engagement and performance metrics.
- Developed segmented email lists for targeted outreach based on customer data.
- Analyzed campaign performance to enhance delivery, open rates, and click-through rates.
- Maintained domain reputation through consistent scheduling and data integrity.
- Monitored complaint and unsubscribe rates, ensuring compliance with established thresholds.
- Led team in daily operations, ensuring timely execution of client projects.
- Managed email lists to uphold data hygiene across all platforms.
- Allocated send counts to optimize campaign effectiveness.
SEO Executive
Mayur Technosoft
Noida
01.2016 - 01.2017
- Executed on-page and off-page SEO strategies to enhance website visibility.
- Conducted keyword research to identify high-ranking opportunities.
- Developed link-building campaigns to increase domain authority.
- Participated in forums to engage target audience and promote brand awareness.
- Commented on blogs to generate traffic and backlinks.
- Analyzed SEO performance metrics to refine strategies and improve outcomes.
- Monitored website traffic and user behavior to inform optimization efforts.
- Created engaging posts across various platforms to enhance audience interaction.
- Trained junior staff on best practices in social media management and strategy development.
SEO Executive
Ruminate Media
Delhi
01.2015 - 01.2016
- Monitored reviews and ratings across all platforms to manage online reputation effectively.
- Developed strategies to mitigate risks associated with online reputation management.
- Resolved customer feedback issues promptly, maintaining a positive online presence.
- Responded swiftly to customer inquiries and complaints, ensuring satisfaction.
SEO
Daana Software Developers
01.2014 - 09.2014
- Developed and executed comprehensive SEO strategies for diverse client websites.
- Collaborated with content teams to create SEO-friendly articles and blog posts.
- Managed link-building campaigns to improve domain authority and search positioning.
- Monitored industry trends to adapt strategies for changing search engine algorithms.
SEO Executive
OMLogic Consulting Pvt. Ltd.
Delhi
06.2012 - 06.2013
- Achieved first page search engine listings for top keywords within two months.
- Increased traffic and conversion rates across all websites.
- Eliminated negative search results from first page of SERP.
- Developed SEO strategies to boost visibility and organic traffic.
- Conducted keyword research to identify content optimization opportunities.
- Analyzed website performance utilizing Google Analytics and other SEO tools.
- Collaborated with content creators to enhance on-page SEO elements.
Education
Professional MBA(IT) -
Apar India
Delhi01.2016
BCA -
Institute of Innovation in Technology & Management
Delhi01.2012
Intermediate 10+2 - PCM
Kendriya Vidyalaya
Delhi Cantt04-2008
Matriculation 10 -
Kendriya Vidyalaya
Delhi Cantt04-2005
Skills
- Email marketing and audience targeting
- Campaign analysis and data segmentation
- Search engine optimization and reputation management
- Performance monitoring
- Reputation management
- Team leadership and performance metrics
- Problem solving
Certification
• Email Marketing from HubSpot Academy 2025
• Programing through Python from Bharti Computer Education, Najafgarh
• Technical SEO from SEMrush
• HTML from IITM, Janakpuri, 2009
• C++ from IIPL, 2010
• Visual Basic 6.0 from IIPM, Delhi Cantt, 2006
• Google AdWords and Analytics
• PHP, Baluja's Institute, Janakpuri, Delhi, 2012
• Programing through Python from Bharti Computer Education, Najafgarh
• Technical SEO from SEMrush
• HTML from IITM, Janakpuri, 2009
• C++ from IIPL, 2010
• Visual Basic 6.0 from IIPM, Delhi Cantt, 2006
• Google AdWords and Analytics
• PHP, Baluja's Institute, Janakpuri, Delhi, 2012
Skype Id
somesh.kumar22
Personal Blog
https://projectorg.wordpress.com
Hobbies and Interests
- Listening Music
- Playing Chess
- Youtube watching, Novel reading
- Traveling and photography
- Joined and completed a Trekking Trip in Darjeeling (Sikkim)
Disclaimer
I hereby declare that all the information furnished above is true to the best of my knowledge.
Languages
- English
- Hindi
Personal Attributes Strengths
- Enthusiastic, Proactive, organized, self-disciplined, Good Verbal and written Communication skills.
- Sincere and dedicated towards my work.
- Good Perseverance, Problem Solving Approach Dedicated and hard working.
- Open to learning and exploring new technology and domains.
- Ability to work with team as well as individually.
Personal Information
- Father's Name: Ram Adhar Rajbhar
- Date of Birth: 04/14/90
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Affiliations
Joined and completed a trekking trip in Darjeeling, Sikkim.
Timeline
Team Lead
OPK E services
06.2019 - 04.2025
SEO Executive
Mayur Technosoft
01.2016 - 01.2017
SEO Executive
Ruminate Media
01.2015 - 01.2016
SEO
Daana Software Developers
01.2014 - 09.2014
SEO Executive
OMLogic Consulting Pvt. Ltd.
06.2012 - 06.2013
Professional MBA(IT) -
Apar India
BCA -
Institute of Innovation in Technology & Management
Intermediate 10+2 - PCM
Kendriya Vidyalaya
Matriculation 10 -
Kendriya Vidyalaya