Somnath Dasgupta

• Developing and implementing sales strategies in alignment with the company's overall goals and objectives and identifying new sales opportunities and markets, setting sales targets, and developing plans to achieve them.
• Managing and supervising a team of Area Sales Manger and team of Sales Officers as a skip level, ensuring that they are meeting their work plans.
• Monitoring sales performance across the region and analyzing sales data to identify trends and opportunities for improvement.
• Conducting market research to understand consumer preferences, purchasing habits, and market trends and using those to develop sales strategies and identify new business opportunities.
• Works closely with other departments such as marketing, logistics, and finance to ensure that sales strategies are aligned with the company's overall goals and objectives.
• Managing the sales budget for the region, ensuring that resources are allocated effectively to achieve sales targets also managing the expenses and ensuring that sales activities are cost-effective.
• Developing promotional plans for their region. This includes planning sales promotions, and proposing advertising campaigns, and other marketing initiatives to increase sales.
• Managing inventory levels in their region to ensure that products are available for customers when they need them.

Overall to build a high performance culture within the team with proper training and development of the people to help grow them professionally and personally in life.

Sole Proprietorship: “Carpe Diem” a start-up business on Event Management for Corporate, Brand Promotion, Brand Marketing Events and organizing Entertainment for a Cause.

• Conceptualizing, managing, coordinating and conducting events for leading corporate Brands (HUL, L’Oreal, Maybelline NY, Goodricke, Coca Cola, ITC, Dominos, Consulates & Embassies and Universities),

• Brand promotion, roadshows, team-building, corporate outbound(s), exhibitions, large scale entertainment events with global celebrities; corporate gifting.

• Digital Marketing and Influence Marketing Solutions for Brands, Artistes, Restaurants and other start-ups; managing unique Digital Concerts with celebrities during the pandemic.

• Managing business of Jharkhand and Bihar with 12 Sales Officers with yearly turn-over of 240 crores.
• Providing Business strategies and in-depth Sales – Growth execution plans.
• Strategic Consulting including business plan & sales strategy development.
• Advising new SOPs and business structures, drafting and structuring innovative business plans for sustainable growth.
• Generating effective development plans for competitive growth and ensuring Brand establishment in extensive markets and remote territories.
• Drafting business relations across territories with distributors, business partners to enhance Brand reach and sales to achieve deliverables.
• Ensuring comprehensive database management and business presentation and essential analysis therein.
• Efficiency in working under stress and encouraging team to overcome barriers and achieve the goal.
• Executing the right processes: In addition to sales delivery, ensuring execution processes like Perfect Stores, Quality of Coverage which ensure Effective Width of Distribution.
• Cross functional: Co-ordinate with commercial, Supply Chain, Legal, HR & Marketing teams for various tasks.

• Promoted to Trade Activation Executives was looking after off take generations activities.
• Handing a team of Merchandisers and trade promotion agencies.
• Planning and executing the micro level off take generation activities.
• Manage activities calendar and campaign results to support salesforce.
• Ensure the products get alive in the shop with proper merchandising.
• To create proper alignment between sell in and sell out.

• Looking after the personal product division with a annual turnover of 12cr
• Building the required infrastructure to ensure long tern growth and sales.
• Training and development of sales team of distributor's and motivating them to achieve the targets.
• Commercial control of customers ensuring proper utilization of the trade schemes and other promotions.
• Understand and analyze the data to find the further opportunities to grow.
• Ensure proper ROI to the customers.

• Achieved targets by building, directing, and motivating high-performing sales team.
• Communicated regularly with area sales managers for support and strategic planning for my territory.
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Established successful account relationships by building rapport and maintaining consistent communication.

• Achieve company defined sales goals.
• Build infrastructure to ensure sustain sales and growth.
• Keep strict vigil on competitors activities.
• Analyzed past sales data develop realistic sales goals.
• Ensure proper utilization of trade promotion.