Somya Kaushik

• Successfully managed all the brand’s social media communication and headed marketing strategy, which included managing digital marketing campaigns and driving brand awareness and engagement on social channels
• Identifying and collaborating with relevant influencers to promote the products
• Running Performance marketing campaigns such as Google AdWords & Youtube. Ads to reach the right kind of audience with relevant messages, leading to higher engagement and conversions
• By regularly inspecting, updating, and overseeing various elements and managing various aspects of Reynolds website to ensure its smooth functioning, security, and optimal performance
• Execute SEO strategies and campaigns optimizing the website to improve its visibility in search engines, driving organic traffic and boosting online presence
• Partner with the Trade marketing team and Sales team in devising strategic trade initiatives & trade-related activities for each of the launches
• Help in the development of the innovative product funnel; work with cross- functional teams including R&D, Finance, Sales, Sourcing, Packaging, Quality, and Supply Chain for timely and cost-effective launch
• Planning and execution of the brand budget by identifying and prioritizing the key areas based on the marketing objectives that support the growth and success of the brand
• Conducting competition analysis is for informed decision-making, market positioning, identifying trends, fostering innovation, pricing strategies, and anticipating challenges to stay competitive, agile, and responsive in a dynamic business environment
• Manage internal and external agencies, overseeing activities, relationships, and deliverables for successful execution of creative projects and campaigns
• Execute diverse BTL activities for brand awareness and audience engagement, including POSM materials like posters, danglers, banners, streamers, wobblers, FSUs, display stands, brochures, and in-shop branding
• Responsible for creating A+ and B+ content (banners, videos) for E-commerce portals (Amazon, Flipkart, Blinkit) and developing packaging artwork for E- commerce-specific SKUs
• Developing Internal & external communication materials such as videos and newsletters to showcase company achievements, Yearly Calendar, etc. Designing certificates for distributors, retailers, and super stockists

Key Projects:

• Developed brand assets including colors, typography, visual identity, and guidelines that enhance brand recognition, differentiation, and trust among consumers. Created a strong brand presence across channels, reinforcing values, positioning, and enabling effective communication.
• Revamped product packaging for Reynolds' 50+ SKUs, addressing design inconsistency, material sustainability, and cost savings. Transitioned to sustainable paper packaging to reduce environmental impact and align with global trends, while maintaining brand identity
• Successfully launched Modern Trade-specific packaging (3CT & 5CT blisters) to enhance brand visibility and awareness. Implemented consistent brand messaging, attractive packaging, and point-of-sale materials to strengthen brand presence and drive sales

New Product Launches

• Geometry Box: Successfully launched Reynolds' unique Geometry Box in India with a pouch case concept, surpassing competitors' tin boxes. Overwhelming response across General Trade, Modern Trade, and E-commerce channels
• Comfort+: Expanded brand portfolio by introducing a triangular-shaped ballpoint pen, setting it apart from competitors in the price range, with high demand for ballpoint pens in India
• Correction Pen: Entered the correction pen market, competing against established players, resulting in market growth and increased revenue
• Vista RT: Launched the first-ever triangular-shaped click pen targeting the popular segment of pens sold for INR 5-10, capturing a significant share of the ballpoint pen market
• Wooden Pencils: Introduced Woodcase pencils targeting the second largest category in India, offering three variants - Neogen, Energi & Trizy to connect with young consumers and increase market share
• Glue Sticks: Entered the glue stick category, expanding the brand's reach and potential customer base for increased revenue

Accomplishments

• Promoted from Brand Assistant to Senior Brand Assistant within a year, showcasing dedication and industry knowledge for brand growth
• Best Employee of the Quarter for Q1 2021 and Q2 2022, consistently exceeding management's expectations
• Responsible for leading Trade Marketing division, driving sales and brand visibility through effective promotions and trade programs. Collaborates with channel partners for optimal product placement, distribution, and availability. Manages trade marketing budget, allocating resources for impactful POS materials to enhance brand visibility

• Managed day-to-day projects for various brands in my portfolio, including Reynolds, Hansaplast, and Officer's Choice. Tasks included branding and packaging, print ads & POSM collaterals
• Translated client's creative briefs into clear instructions for the creative team
• Aligned creative resources to ensure timely delivery of design collateral according to client timelines
• Actively participated in brainstorming sessions to generate innovative ideas for briefs and conducted research to aid the creative team in understanding client

Key Reynolds Projects:

Folktale & Neogen Wooden pencils

• Theme-based product graphics and packaging
• Developing eye-catchy POSM collaterals for the launch

Jetter & Trimax Range Extension

• Expanded Jetter & Trimax series into the premium segment
• Diverse POSM collateral for successful launch

Whiteboard and Permanent Markers

• Unique packaging design for each marker
• Effective collateral for marketing and promotion

BTL Activities & Materials

• Eye-catching POSM collaterals: posters, banners, danglers, wobblers, streamers, brochures, standees, shelf strip branding, and product displays
• Contributed to print ads for flagship product, targeting key markets
• Involved in bus branding for key products, ensuring effective promotion

• Acted as the main point of contact (POC) between villa owners and the organization, effectively managing client accounts and addressing their concerns
• Proactively engaged with owners to suggest improvements for their properties
• Resolved escalated customer grievances, including negative online reviews, through careful communication and finding the best resolution
• Conducted thorough competitor analysis, tracking competitor -owned villas' performance to assess market potential
• Monitored and reviewed key listings and their impact on customer queries
• Ensured smooth workflow and timely processes by maintaining inter - team communication and identifying sources of delays
• Prepared training modules for the Operations team on client and customer communication etiquette.

• As a Junior Image Editor, editing product images for the Souq.com process, including background removal and retouching
• Served as a Project Coordinator for the Air BnB pilot project, facilitating communication between property hosts, photographers, and the content team
• Organized photoshoots, sourced data from hosts, and maintained a tracker to ensure timely client deliveries
• Promoted to Senior Ecommerce Executive within 7 months, overseeing the work of 8 data entry executives in the general shift
• Responsible for achieving targets and ensuring smooth workflow as the general shift Anchor