Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Somya Poddar

Assistant Manager - Growth, Product Marketing
Bengaluru

Summary

Growth and Revenue marketing professional skilled in influencer marketing, multi-channel campaign management (email, SMS, WhatsApp, push), customer engagement, and retention. Experienced in UI/UX optimization, product merchandising, and proactive communication. Proven success in executing seasonal, festive, and promotional sales campaigns to maximize revenue, boost engagement, and improve customer experience through data-driven, cross-functional strategies.

Overview

4
4
years of professional experience
3
3
Certifications

Work History

Assistant Manager - Product Marketer

POP
04.2023 - Current
  • Wireframe Design & UI Optimization: Finalized app wireframes and ensured a user-friendly, intuitive interface aligned with best UX practices.
  • Content & Merchandising Management: Updated and optimized merchandise cards on the app with accurate content, engaging visuals, and correct landing page redirects to enhance customer journey.
  • Multi-Channel Campaign Management: Planned and executed targeted customer engagement campaigns across email, SMS, WhatsApp, and push notifications to drive retention, conversions, and brand visibility.
  • Sales & Product Visibility Optimization: Sales & Product Visibility Optimization: Oversaw complete sales (Promotional, Seasonal, Festive, Event-Based, Clearance, and Annual/Year-End Sales) and daily deals operations by prioritizing product pricing and visibility, ensuring high-performing products reached wider audiences and contributed to revenue growth. Achieved a 134,996 increase in orders (~306% spike) between Jan 2025 and Aug 2025 through optimized sales execution.
  • Brand Visibility & Engagement Strategy: Developed and implemented strategies to enhance brand visibility, strengthen customer engagement, and drive long-term retention.
  • Operations & Proactive Communication: Managed customer communications related to shipments, delays, and cancellations through proactive messaging to maintain transparency and ensure a positive customer experience.
  • Cross-Functional & Stakeholder Management: Coordinated with business, creative, and operations teams to ensure alignment, manage stakeholders, and deliver seamless execution of growth initiatives.

Influencer Marketer

7P Digital
10.2022 - 03.2023
  • Influencer Campaign Management: Planned and executed influencer marketing campaigns across paid, barter, and affiliate models, ensuring measurable ROI, increased brand visibility, and audience engagement.
  • Influencer Partnerships: Built and nurtured relationships with Nano, Micro, and Macro influencers to drive authentic storytelling and maximize reach.
  • Cross-Functional Collaboration: Partnered with creative, product, business development, and content teams to deliver cohesive and high-performing campaigns.
  • Event Marketing & Representation: Represented brands at industry events and activations, strengthening partnerships, expanding networks, and enhancing promotional visibility.
  • Analytics & Reporting: Tracked and analyzed campaign KPIs (reach, engagement, conversions, ROI), generating actionable insights to optimize future strategies.

Social Media Trainee

Divisa Herbals Pvt Ltd
01.2022 - 08.2022
  • Social Media Management: Managed brand social media accounts and developed monthly content calendars to ensure consistent online presence and engagement.
  • Influencer Collaboration & Community Engagement: Coordinated with influencers for collaborations, negotiated partnerships, and resolved customer queries across social media platforms to strengthen brand trust.
  • Content Creation & Design: Produced engaging posts, stories, and reels using Canva and editing tools, ensuring alignment with brand voice and creative guidelines.
  • Performance Tracking & Insights: Monitored social media analytics (reach, impressions, engagement rates) and provided actionable insights to optimize content strategy and campaign effectiveness.

Education

Bachelor of Arts - Journalism And Mass Communication

Chandigarh University
Chandigarh, India
04.2001 -

Skills

  • Social Media & Influencer Marketing: Nano, Micro & Macro collaborations

  • Growth & Digital Marketing: Campaign Planning & Execution

  • Customer Engagement & Retention: Push Notifications, In-App Communication

  • Content Strategy & Creation: Posts, Reels, Stories

  • Analytics & Reporting: Engagement, CTR, Retention, ROI

  • Community Management & Social Customer Support

  • Stakeholder & Cross-functional Collaboration

  • Tools & Platforms
    MoEngage Wigzo Sinch Branch Edge BIK Redash Metabase Data Analysis Excel SQL

Certification

The Social Media Marketing Masterclass 2021 - Udemy

Timeline

Assistant Manager - Product Marketer

POP
04.2023 - Current

Influencer Marketer

7P Digital
10.2022 - 03.2023

Social Media Trainee

Divisa Herbals Pvt Ltd
01.2022 - 08.2022

Media Advertising - Coursera

10-2021

The Fundamentals Of Digital Marketing - Google Garage

05-2021

The Social Media Marketing Masterclass 2021 - Udemy

02-2021

Bachelor of Arts - Journalism And Mass Communication

Chandigarh University
04.2001 -

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Somya PoddarAssistant Manager - Growth, Product Marketing