Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Accomplishments
Timeline
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Somya Seth

Somya Seth

Mumbai

Summary

Dynamic & results-driven marketing leader with 14 yrs. of experience and a proven track record of transforming brands, driving exponential growth, and fostering innovation. Passionate about building brands and products, leveraging AI & cutting-edge digital strategies, and leading high-performing teams to achieve business success. Expertise in managing cross-functional teams, optimizing budget allocations, and forging strategic partnerships to maximize business impact.Adept at enhancing digital presence, customer engagement, and market influence through creative storytelling and data-driven strategies.

Overview

14
14
years of professional experience

Work History

Senior General Manager

Equnetis Wealth Advisory Ltd.
Lower Parel
02.2023 - Current
  • Spearheaded the rebranding, achieving a reach of 3.63 crore Indian folio holders, and an increase of 67% in brand searches alongside a domain change.
  • Promoted from Head of Brand, Social, and Influencer Marketing Partnerships to Senior General Manager in the first year.
  • Developed over 12 brand campaigns to ensure a cohesive brand experience, with the best one being "I am Equentis," with a reach of 2.29 crore.
  • Meta growth - {221% increase in reach; 169% increase in followers; engagement - 3.6% in FY 2024-2025}
  • LinkedIn growth - {145% increase in reach; 744% increase in followers; engagement - 35% in FY 24-25}
  • Launched a podcast series of 35+ episodes with industry leaders, resulting in an av. Of 80K views each episode, over 15M of reach.
  • Led personal branding for the founder on LinkedIn, establishing top voice and thought leadership with over 380 posts, and 1.8M impressions.
  • Negotiated with and managed 23+ agency partnerships, yielding annual savings exceeding ₹2 crores.
  • Led content strategy for all marketing sub-divisions and communities (Social, Influencers, CLM, website, app, and brand).
  • Established a communications team to deliver effective brand solutions, such as media buying and cross-selling.

Head of Brand, Social & Collaborations

Raise financial services
Mumbai
04.2020 - 12.2022
  • Company Overview: Dhan
  • Led the brand, social media, influencer marketing, and channel partnerships strategy, driving a 32% contribution to total revenue through strategic partner onboarding.
  • Successfully onboarded and managed over 2,700 channel partners, enhancing distribution and market reach.
  • Developed and implemented high-impact influencer and social media strategies, increasing brand visibility and audience engagement.
  • Managed large-scale marketing campaigns, leveraging cross-channel synergy to maximize ROI and brand impact, the best one being (Hum traders kehlate hain with a Twitter trend takeover).

Team Lead - Digital acquisitions

Angel One
Mumbai
01.2016 - 03.2020
  • Responsible for laying strategies for Brand and social media platforms for customer engagement and follower growth such as Meta, Linked in, YouTube, X
  • Set up a department DRA - Digital referral associate that included on boarding and managing over 1200 Influencer marketings and channel partners with a team of 12.

Digital Marketing Manager

MAPL
Mumbai
02.2013 - 12.2015
  • Responsible for handling market places, brand, social media such as (Making calendars, reports, comp analysis etc).
  • Registering & managing 13 marketplaces in terms of order generation or creation everyday sales and dispatches and returns of the products also solving the customer queries and handling enquiries.

Marketing Executive

Pernia's pop up shop
Mumbai
10.2011 - 01.2013
  • Strategized marketing and communication plans based on the rapidly changing market trends to generate content/articles/blogs and promotions on social media.
  • Effectively managed and organized couple of events such as collection launch pop ups, designer label events, launch shows, exhibitions and flea markets.
  • Dealing with the overseas online client for a premium service called 'online styling' for premium designers.

Education

Msc - Marketing Management and e comm

Aston University
UK
09.2011

Bachelors - Commerce

HR College
Churchgate
07.2010

Skills

  • Brand strategy and digital marketing
  • Social media management and influencer partnerships
  • Content creation and campaign management
  • Creative thinking and strategic planning
  • Team leadership and agency negotiation
  • Business strategy and budget development
  • Customer engagement and relationship management

Affiliations

  • Best promotional CLM for campaign #Har Ghar Lakshmi

Accomplishments

  • Pioneering change and setting benchmarks in purpose driven marketing

Timeline

Senior General Manager

Equnetis Wealth Advisory Ltd.
02.2023 - Current

Head of Brand, Social & Collaborations

Raise financial services
04.2020 - 12.2022

Team Lead - Digital acquisitions

Angel One
01.2016 - 03.2020

Digital Marketing Manager

MAPL
02.2013 - 12.2015

Marketing Executive

Pernia's pop up shop
10.2011 - 01.2013

Msc - Marketing Management and e comm

Aston University

Bachelors - Commerce

HR College

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Somya Seth