Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Somya Singh

Gurugram

Summary

As an Ad Operations Executive with over 3+ years of experience, I specialize in creating and executing high-impact Mobile Performance campaigns. My goal is to develop strategic media plans, analyze and report campaign performance on a daily basis. I stay up to date with the latest trends and best practices in Mobile Performance Advertising. My objective is to drive conversions, optimize for a better ROI, achieve key performance indicators (KPIs), and enhance brand awareness, all while consistently delivering exceptional results and exceeding company goals.

Overview

3
3
years of professional experience

Work History

Executive - Ad Operations

Xapads Media Private Limited
Noida
10.2021 - Current
  • Responsible for setting up and managing mobile performance campaigns and their KPIs as agreed upon by sales and the agency.
  • Expertise in planning, execution, and delivery of various CPI and CPA campaigns (KPI management, fraud tools, and P&L).
  • Proficient in Mobile Management Platforms such as Appsflyer, Branch, Adjust, Singular, and Appmetrica.
  • Accountable for setting up campaigns on Bigo Ads, Xiaomi Ads, and TikTok Ads.
  • Experience in providing high-quality traffic through various premium supply channels (OEM, P2P sharing apps, and external affiliates).
  • Conducting A/B testing and consistently improving conversion rates.
  • Regularly monitoring performance to make relevant optimizations and meet campaign goals.
  • Collaborating closely with the sales team and delivery to stay aligned with client requirements.
  • Currently managing Uber Rider - Multi Geo, Mamba, Kion, Truecaller - Multi Geo, Papa Jones, Upstox, Zupee, and many others.
  • Generating and analyzing reports using big data, and providing campaign insights to both internal and external stakeholders.
  • Ensuring smooth campaign operations and optimizations to achieve revenue goals.

Education

Bachelor of Business Administration - Marketing

Institute of Management Studies
Ghaziabad
08-2021

Skills

  • Operations Management
  • Performance Marketing
  • Trackier
  • Mobile Advertising
  • A/B Testing
  • Real-Time Bidding
  • Paid Social Advertising - Meta Ads
  • Performance Marketing
  • Trackier
  • Mobile Advertising
  • A/B Testing
  • Real-Time Bidding
  • Paid Social Advertising – Meta Ads
  • Campaign troubleshooting
  • Paid Search Advertising – Google Ads
  • Microsoft Excel
  • Demand Side Platform
  • Supply Side Platform
  • Content Writing
  • Programmatic

Accomplishments

  • Best ROI Campaign — Led the Truecaller (mobile performance campaign) that has been achieving the best ROI.
  • Client Satisfaction — Recognized for exceptional results by the external stakeholder for Uber campaign.
  • Target Achievement — I have achieved targets (80,000$) set by the reporting manager for consecutively 3 months.

Timeline

Executive - Ad Operations

Xapads Media Private Limited
10.2021 - Current

Bachelor of Business Administration - Marketing

Institute of Management Studies

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Somya Singh