Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Sonakshi Verma

Event Marketing Manager
Delhi,Delhi

Summary

A media professional with a cumulative work experience of 6.5 years. Come from a home grown family business of Velvet Manufacturing & Exports based out of Agra city (hometown). Always held a position in a marketing & production background whether it be television / print or in corporate. I'm a keen and fast learner and like to adhere to deadlines.

Overview

9
9
years of post-secondary education
7
7
years of professional experience

Work History

Event Marketing Manager

ByteDance
Gurgaon, Haryana
08.2020 - 02.2021
  • KRAs: Overall Event Planning, Management & Execution for TikTok's B2B division- GBS- Monetization.
  • Market- South East Asia
  • Part of their virtual B2B events including Ads Academy trainings, workshops & creative sessions.
  • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation for their B2B Clientele in coordination with SEA project lead.
  • Proficient in CRM softwares - Mailchimp & Splash.
  • Collateral Management-
  • Fresh content generation for microsites, emailers & social media.
  • Designed microsite landing pages & emailers along with end-to-end database management for email marketing using Splash and Mailchimp CRM Software for events including- TikTok Ads Academy, TikTok Trendsetter Creative workshop & awards and TikTok Unboxed creative workshops.
  • Market- India TikTok4Business (Subject to Ban Lift)
  • Conceptualized and prepared a standard format for India Roundtable meets.
  • Planned a holistic webinar series for India B2B market post come back.
  • Worked with creative agencies on strategizing a come back plan consisting of activities around traditional, digital, virtual event marketing and CXO Engagements.

Producer- Events & Content

Exchange4media
Noida, Uttar Pradesh
01.2019 - 07.2020
  • KRAs: Content Development | Speaker & Jury Research | Event Marketing (Social media, emailers, collateral management)
  • Solely produced & hosted a 4-day MarTech India Virtual Conference in June 2020.
  • Handled the property- e4m OOH 40 Under 40 Awards 2020.
  • Holistic conference & speaker management for TechManch Conference & Indian Digital Marketing Awards 2019 -
  • Launched a new event property- 'The CMO League'- exclusively for CXO engagements.
  • Primary research and closure for brands and potential speakers for 'MarTech India' virtual conference.
  • Social media , content management, internal & external stakeholder management for events including – NEONS OOH Conference & Awards 2019, Pitch Top 50 Brands 2019, Indian Marketing Awards, India Brand Conclave 2019.
  • Organized multiple roundtable events for clients- Taboola & Limelight Technologies.

General Manager

Franchise India
Delhi, Delhi
02.2018 - 01.2019
  • KRAs: Content Management | Event Management |
  • Supervising marketing, sales & design teams for timely deliverables.
  • Managed 'Brand Gaurav Marya'- Chairman Franchise India Group: (GM Office) - Managed the Chairman's networking events: 'The Accelerator Program', 'CXO Meetup', Franchise Management workshop'.
  • Webinars' and 'Power Breakfast' at Franchise India Show.
  • Managed the company Chairman's social media accounts - Facebook, Linkedin and Twitter.
  • Content management -: event collaterals, websites, e mailers, magazine/digital ads, brochures & invites.
  • Coordination with vendors, venue, logistics/ops for all events.
  • Marketing Manager - Francorp- Consulting & Advisory Arm of Franchise India
  • Developed monthly marketing plans and managing content on websites, emailers, social media & magazine ads, lead allocation, feedback analysis and handle voice of customers.
  • Achievements and recognition:
  • Launched 4 events and 6 websites in a span of 8 months.
  • Organized 15 small and medium size events Pan-India
  • Received a 'Corporate Excellence Award' on the company annual day.
  • Lead a team of 5 members.

Senior. Executive- Marketing & Conferences

QAI Global
Delhi, Delhi
12.2015 - 02.2018
  • KRAs: Marketing and Event Management -
  • Sole manager for QAI's 16th and 17th Annual Software Testing Conference (STC) attended by 800+ professionals.
  • Handled customer relationships/client coordination, digital marketing strategy, sponsor and supporter deliverable, invoicing, sales, website content, on spot event coordination & hosting events.
  • Marketing support for QAI's Annual QUEST Conference and Expo, USA (digital marketing and content management) - Managed partnerships for QAI's trainings division with third party vendors.
  • Organized webinars & corporate events (Kiosks/ roadshows) with attendance of over 1000+ professionals at client site.
  • Management support for Design Thinking practice.
  • Managed VOCs, content & collateral management, e-mailers, social media for QAI Global Institute and QAI Global Services social channels.

Production Assistant/Assistant Producer

NDTV
Delhi, Delhi
01.2013 - 06.2014
  • KRAs- Show production and overall management of a featured Automobiles show.
  • Producer for 50+ episodes for The Car N Bike Show.
  • Coordinator for shoots, edits and releasing the show on-air on all channels.
  • Assistant producer for The Car N Bike Awards 2013.
  • On-field producer & reporter during India Auto Expo 2014.
  • Reviewed activities for production team to complete tasks on time and put the show on-air.

Education

MBA - Marketing & Sales

Amity Business School, Amity University
Noida
07.2014 - 05.2016

MBA - International Marketing

Amity Global Business School
Singapore
03.2015 - 05.2015

Bachelor of Arts - Journalism

Kamala Nehru College, Delhi University
Delhi
07.2009 - 06.2012

High School Diploma -

The Lawrence School, Sanawar
Kasauli, Himachal Pradesh
02.2005 - 04.2009

Skills

Logistics & Ops

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Interests

Walking

Travel

Astrology & Numerology

Culinary Enthusiast

Binge watching OTT shows

Timeline

Event Marketing Manager

ByteDance
08.2020 - 02.2021

Producer- Events & Content

Exchange4media
01.2019 - 07.2020

General Manager

Franchise India
02.2018 - 01.2019

Senior. Executive- Marketing & Conferences

QAI Global
12.2015 - 02.2018

MBA - International Marketing

Amity Global Business School
03.2015 - 05.2015

MBA - Marketing & Sales

Amity Business School, Amity University
07.2014 - 05.2016

Production Assistant/Assistant Producer

NDTV
01.2013 - 06.2014

Bachelor of Arts - Journalism

Kamala Nehru College, Delhi University
07.2009 - 06.2012

High School Diploma -

The Lawrence School, Sanawar
02.2005 - 04.2009

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Sonakshi VermaEvent Marketing Manager