Summary
Overview
Work History
Education
Skills
Timeline
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Sonakshi Verma

New Delhi

Summary

Results-driven brand marketing leader with 7+ years of experience in growth marketing, audience engagement, and digital brand strategy. Proven track record in brand building, creative storytelling, consumer insights, and data-driven decision-making to drive transformational business results. Expertise in multi-channel marketing, omnichannel strategy, and performance-driven campaigns. Adept at leading cross-functional teams, managing senior stakeholders, and executing large-scale brand activations. Passionate about premium consumer goods, culture marketing, and experiential brand storytelling.

Overview

7
7
years of professional experience

Work History

Regional Product Marketing Manager

L'Occitane En Provence
10.2022 - Current
  • Led L'Occitane IN marketing strategies and creative execution by ideating, creating & implementing scalable 360* marketing activations to drive +28.2% sales growth YOY offline and 9.2% online, aligning to global brand objectives - https://shorturl.at/A2JmV ; https://shorturl.at/QZhJl ; https://shorturl.at/Inr1H
  • Spearheaded data driven consumer engagement initiatives, increasing brand recruitment in IN by 11.9% & retention by 28.9% ; in APAC - recruitment by 22.2% & retention by 36.9% ; in UAE - recruitment by 18.4% & retention by 31.1%.
  • Executed omnichannel brand campaigns leveraging digital, social, PR, and influencer marketing amplifying brand awareness & affinity.
  • Led the retail expansion from 9 to 15+ stores in Pan India resulting in +30% revenue via experiential events.
  • Led customer growth on D2C and e commerce platforms by 8.2% MOM, leading to a revenue of +32.4%.
  • Won an Elle Award for a Key Bet - Shea Shower Cream - driven through an offline event & digital activation - which drove the product recruitment to 5.8% & retention to 11.1% in IN.
  • Spearheading LOCIN sustainability activation "Big Little Things" to recruit 1k+ new to brand consumers within a month of initiation
  • Optimized pricing strategies & brand budget ensuring improved profitability and ROI.
  • Spearheaded online exclusive launch of ELEMIS IN on Nykaa Cross Border, leading to 2.2MN+ revenue in the 1st year of launch.


Brand Manager

Lotus Herbals Pvt. Ltd.
07.2021 - 10.2022
  • Led new product development & successfully launched 5 new products and 15 new SKU's in the portfolio, enhancing brand visibility & product diversification - https://shorturl.at/uvIJ8 ; https://shorturl.at/raZbg ; https://shorturl.at/0f7ok
  • Spearheaded brand story-telling and digital first campaigns , increasing consumer engagement by 2.5X across digital platforms.
  • Implemented increase in Brand Equity with the brand's mission by inculcating communication in every campaign which resulted in increase in TOMA by 5% & a key bet being nominated in Vogue's best mineral sunscreen (2022)
  • Spearheading online business revenue by 2.4X YOY with initiatives like - Maintaining performance campaigns ROAS of 2.0 - 2.5 ; Enhancing SEO score from 65 to 90 ; Experiential brand activation at offline stores, resulting in increase in MAU by 35% averaging over a quarter ; Website shift to shopify to enhance user journeys and experience
  • Spearheaded 3 celebrity ad shoots for key bet from conception to completion which resulted in +25% sales online & offline - https://tinyurl.com/4dpkmcra ; https://tinyurl.com/mry7m854 ; https://tinyurl.com/mrxc6jau
  • Managed brand social media team (IG, FB, Pinterest, Quora) & drove 2.5X engagement.

Assistant Manager - Brand Strategy & Pre Sales

Affle Pvt. Ltd.
04.2019 - 07.2021
  • Company Overview: Executed rich media ad solutions for 50+ brands across industries and achieved 125% target for Q3 & Q4 in 2020
  • Executed rich media ad solutions for 50+ brands across industries and achieved 125% target for Q3 & Q4 in 2020
  • Hosted first ever Connected TV & Household Sync webinar in India
  • Won MMA Smarty for rich media ads created for Cadbury's, Estee Lauder, Ikea & BMW
  • Execution of pitching Mediasmart DSP to multiple brands & over achieved 25% sales target
  • Executed rich media ad solutions for 50+ brands across industries and achieved 125% target for Q3 & Q4 in 2020

Brand Solutions Manager

Momspresso
12.2018 - 04.2019
  • Company Overview: Managed mom communities and influencer programs for brands like J&J, Nestle, RB, Horlicks, Honeywell etc to create engaging content for brands
  • Managed mom communities and influencer programs for brands like J&J, Nestle, RB, Horlicks, Honeywell etc to create engaging content for brands
  • Increased engagement on brand pages (brand websites/aggregator websites) by 1.8X via influencer meets & content campaigns
  • Managed mom communities and influencer programs for brands like J&J, Nestle, RB, Horlicks, Honeywell etc to create engaging content for brands

Client Partner

Freyr Global Regulatory Solutions
02.2018 - 12.2018
  • Company Overview: Managed Freyr Europe inbound traffic for Cosmetics, Medical Devices & pharmaceutical organisations by leading email campaigns with SMEs & Marketing Team to increase open rate for the email campaigns by 20%
  • Managed Freyr Europe inbound traffic for Cosmetics, Medical Devices & pharmaceutical organisations by leading email campaigns with SMEs & Marketing Team to increase open rate for the email campaigns by 20%
  • Developed new businesses worth $10k+ of revenue, over and above existing clientele being served
  • Managed Freyr Europe inbound traffic for Cosmetics, Medical Devices & pharmaceutical organisations by leading email campaigns with SMEs & Marketing Team to increase open rate for the email campaigns by 20%

Education

Executive MBA -

Indian Institute of Management

B.Tch - Biotechnology

Amity Institue of Biotechnology

M.tch -

Amity Institute of Biotechnology

Skills

  • Brand Strategy & Positioning
  • Consumer Insights & Data - Driven Marketing
  • Integrated Multi - Channel Campaign Execution
  • Creative Development & Storytelling
  • Performance Marketing & ROI Optimization
  • Digital & Media Strategy (Social, Experiential, PR, Influencer Marketing)
  • P&L Management & Budget Optimization
  • Stakeholder & Cross-Functional Team Leadership

Timeline

Regional Product Marketing Manager

L'Occitane En Provence
10.2022 - Current

Brand Manager

Lotus Herbals Pvt. Ltd.
07.2021 - 10.2022

Assistant Manager - Brand Strategy & Pre Sales

Affle Pvt. Ltd.
04.2019 - 07.2021

Brand Solutions Manager

Momspresso
12.2018 - 04.2019

Client Partner

Freyr Global Regulatory Solutions
02.2018 - 12.2018

B.Tch - Biotechnology

Amity Institue of Biotechnology

M.tch -

Amity Institute of Biotechnology

Executive MBA -

Indian Institute of Management

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Sonakshi Verma