Sonakshi Verma
New Delhi
Summary
Brand & Product Marketing Leader with 7.5+ years of experience across beauty, luxury, and FMCG. Proven track record in driving double-digit growth across D2C, retail, and marketplaces for global and Indian brands including L’Occitane en Provence and Lotus Herbals. Expertise spans GTM launches, consumer acquisition & retention, influencer ecosystems, and omnichannel growth. Recognized for building high-impact campaigns, scaling digital presence, and pioneering sustainability initiatives. Entrepreneurial mindset with experience in consulting and launching ventures, blending strategic vision with hands-on execution to deliver brand love and business impact.
Overview
8
8
years of professional experience
Work History
Founder
Ghar Se Ghar Tak - Fresh Home Cooked Meals
06.2025 - Current
- Launched homegrown food venture scaled via community-driven WhatsApp marketing.
- Built 250+ member WhatsApp community as the core order channel.
- Fulfilled 100+ weekend orders in 2.5 months, generating ₹50K+ revenue with an average order value of ₹400–₹500.
- Established a repeat base of 30+ households, expanding beyond society via referrals.
- Developed 10+ innovative fusion recipes, creating strong recall in the local ecosystem.
Regional Product Marketing Manager
L’Occitane en Provence
10.2022 - Current
- D2C Transformation: Migrated brand website from private URL to Shopify, leading content, design, SEO, and user journey revamp—delivering +45% traffic growth and shifting 20% of sales from third-party platforms (Nykaa, Tira) to owned D2C within 6 months.
- Influencer & Community Marketing: Cultivated the L’Occi Tribe (customer advocates) and ran targeted top-of-funnel campaigns—resulting in 2X social reach and driving a ~30% increase in Instagram engagement, aligning with beauty industry benchmarks of 0.2–0.5%.
- Retail & Partner Expansion: Opened 3+ new stores including flagship at Delhi Airport T3, curated immersive VM and activations—driving +30% uplift in offline revenue YOY. Partnered with Nykaa & Tira for joint launches, achieving record visibility on beauty marketplaces.
- Retention & Loyalty: Designed end-to-end retention funnel and built loyalty program from scratch, lifting repeat purchase rates by 28% and increasing CLTV by +22% across D2C and retail stores.
- Product GTM: Orchestrated GTM launches for new haircare and body care SKUs, pushing portfolio through multi-channel marketing—driving +25% incremental category sales within 3 months of launch.
- Digital & AI-led Innovation: Introduced AI-driven creative workflows for social media, producing viral-first content—enhancing campaign efficiency by 40% and improving CTRs on paid ads by +1.8X.
- Marketplace Growth: Accelerated performance on Nykaa, Tira, and Amazon through exclusive launches and promotions, achieving +32% e-commerce revenue growth YOY.
- B2B Spa Business: Led L’Occitane’s B2B spa division including the launch of the flagship spa at Sofitel Mumbai, seeding luxury influencers and securing premium positioning in hospitality.
- Elemis India Launch: Drove launch strategy from cross-border to Nykaa store integration, leveraging influencer seeding and managing the Elemis India Instagram handle—uplifting sales by +35% within the first quarter of launch.
- Sustainability Initiative – “Big Little Things”: Strengthened India’s first-of-its-kind recycling program encouraging customers to return empty PET bottles from any brand. Incentivized participation with curated goodie bags of L’Occitane bestsellers, successfully:
Converting first-time participants into new brand customers.
Enabling existing customers to trial new products, driving cross-selling and higher basket value.
Collected 10,000+ PET bottles within the first 6 months, reinforcing L’Occitane’s positioning as a sustainability-driven beauty leader.
Brand Manager
Lotus Herbals
07.2021 - 10.2022
- Product Innovation & Launches: Drove 5 product launches and 15 new SKUs within one year, including a key sunscreen that was shortlisted by Vogue India’s Best Mineral Sunscreens (2022).
- Digital Growth: Accelerated online revenue by 2.4X YOY through improved performance marketing (ROAS 2.0–2.5), SEO uplift (65 → 90), and seamless Shopify migration enhancing consumer journeys.
- Brand Storytelling: Conceptualized and executed 3 celebrity-led ad campaigns from script to screen, delivering +25% sales uplift and boosting digital engagement by 2.5X.
- Marketplaces & Retail: Strengthened omnichannel visibility with experiential activations at partner stores and exclusive digital-first campaigns, increasing MAUs by 35% QoQ.
- Social & Influencer Ecosystem: Led brand’s social presence (IG, FB, Pinterest, Quora), building stronger consumer connect and doubling influencer-driven reach.
Assistant Manager – Brand Strategy & Pre-Sales
Affle Pvt. Ltd.
04.2019 - 07.2021
- artnered with sales & strategy teams to drive adoption of MediaSmart DSP, positioning it as a leading programmatic solution in India.
- Ideated and curated 50+ Rich Media ad campaigns across FMCG, beauty, auto, and luxury categories for brands like Cadbury, Estée Lauder, Ikea, and BMW.
- Delivered 125% of revenue targets in Q3 & Q4 2020 by designing high-impact ad experiences that improved engagement benchmarks.
- Industry Recognition: Campaigns won an MMA SMARTIES Award, reinforcing Affle’s creative and digital leadership.
- Conducted thought-leadership webinars (e.g., India’s first Connected TV & Household Sync webinar), enhancing brand visibility among enterprise clients.
Client Partner
Freyr Global Regulatory Solutions
02.2018 - 04.2019
- Drove $10K+ new business and improved email campaign open rates by +20%.
Education
Executive MBA -
Indian Institute of Management (IIM)
AmritsarM.Tech - Biotechnology
Amity University
NoidaB.Tech - Biotechnology
Amity University
NoidaSkills
- Brand & Growth Strategy: Brand Positioning, Go-To-Market (GTM), Product Launches, Portfolio Management, Sustainability Marketing
- Digital & D2C: E-commerce Growth (Shopify, Nykaa, Tira, Amazon), Performance Marketing (ROAS Optimization), SEO/SEM, CRM & Retention Journeys, Loyalty Programs, Conversion Funnel Optimization
- Consumer & Influencer Marketing: Consumer Insights, Creative Storytelling, Influencer Ecosystem Building (L’Occi Tribe), PR & Partnerships, Social Media Campaigns, AI-driven Content Creation
- Omnichannel & Retail: Retail Expansion, Visual Merchandising, On-ground Activations, B2B Luxury (Spas & Hospitality), Marketplace Partnerships
- Leadership & Business Impact: Cross-functional Team Leadership, P&L & Budget Management, Stakeholder Management, KPI & ROI Tracking, Consulting & Mentorship
Timeline
Founder
Ghar Se Ghar Tak - Fresh Home Cooked Meals
06.2025 - Current
Regional Product Marketing Manager
L’Occitane en Provence
10.2022 - Current
Brand Manager
Lotus Herbals
07.2021 - 10.2022
Assistant Manager – Brand Strategy & Pre-Sales
Affle Pvt. Ltd.
04.2019 - 07.2021
Client Partner
Freyr Global Regulatory Solutions
02.2018 - 04.2019
Executive MBA -
Indian Institute of Management (IIM)
M.Tech - Biotechnology
Amity University
B.Tech - Biotechnology
Amity University
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