Dedicated Marketing professional polished in handling ad campaigns, email marketing and brand communications. Offering 8+ years of hands-on experience implementing and owning marketing campaigns and mentoring creative teams to generate leads and develop brand identity.
Hi, I’m
SONAKSHI SARAN GILL
Brand Marketing
Delhi
Summary
Overview
13
years of professional experience
10
years of post-secondary education
2
Languages
Work History
Upscalio India Pvt. Ltd.Gurgaon
Assistant Manager - Marketing
01.2023 - Current
Job overview
- Leading team of 8 designers, cracking briefs, planning campaign direction and developing high-quality creative assets for 10+ D2C brands.
- Mentoring team on best practices and protocols to maximize productivity.
- Devising brand strategy and conceptualising marketing campaigns to effectively engage target audiences.
- Optimising email campaigns to increase open and click-through rates.
- Developing creative presentations, trend reports, and kitted assets.
- Directing online marketing initiatives by supervising revamp of website and online advertising campaigns.
- Developing SEO initiatives around tail keywords to increase organic traffic.
- Strategising and overseeing marketing copy, images, videos, emails, and other collateral.
Upscalio India Pvt. Ltd.Gurgaon
Creative Strategist
02.2022 - 01.2023
Job overview
- Created suite of reactive KPIs spanning growth and brand and tied back to business objectives.
- Analysed multi-touch attribution touch-points to develop perspective on creative sequencing across platforms and game-plan for iteration and improvement.
- Presented creative concepts and implemented continual feedback to achieve brand communication goals for 10+ D2C brands.
- Developed brand guidelines to promote consistent branding across projects.
- Strategised concept designs for campaigns that resonated with target audiences.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
FreelanceNew Delhi
Marketing Communications Consultant
01.2014 - 12.2021
Job overview
- Created fresh, attractive campaigns with engaging copy.
- Led strategic development and implementation of clients' branding and marketing plans.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Optimised email campaigns to increase open and click-through rates.
- Developed SEO initiatives around tail keywords to increase organic traffic.
Reliance Trends Ltd.Bangalore
Space Planner & Visual Merchandiser
01.2011 - 07.2013
Job overview
- Designed seasonal layouts for 120+ stores across India.
- Planned brand placement to assess brand performance, increase sales as well as identify and eliminate non-performing brands.
- Planned and executed seasonal visual changes and promotional campaigns for 10+ stores.
- Planned, designed and executed new store visuals and promotional campaigns for 10 store launches.
Virtuaal Apparels, LTD.( Lee & Wrangler)New Delhi
Visual Merchandiser & Buyer
01.2010 - 12.2010
Job overview
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Established and maintained relationships with vendors for prompt delivery of materials for visual displays.
- Evaluated store and product performance across all categories for budgeting and seasonal buying.
- Built excel model for replenishment of core styles reducing stock outs by 2%.
Education
Institute of Management Technology (CDL)Ghaziabad
Post Graduate Diploma (Executive) from Marketing
02.2019 - 08.2020
University Overview
National Institute of Fashion TechnologyChennai
Masters from Fashion Management
08.2007 - 08.2009
University Overview
Isabella Thoburn CollegeLucknow
Bachelor of Arts from English & Economics
07.2004 - 07.2007
University Overview
Loreto ConventLucknow
HSC
04.2002 - 07.2004
University Overview
Loreto ConventLucknow
SSC
04.2001 - 04.2002
University Overview
Skills
Copywritingundefined
Portfolio
Portfolio
https://www.behance.net/sonakshisaran
Achievements
Achievements
• Spotlight Award for outstanding performance (2011) – Reliance Trends Ltd.
• Bronze Medal in State Level Microlight Flying Championship 2004 (Varanasi)
• Campus Ambassador – INFOSYS 2006
• Credit certificate in New South Wales International Exam
• Certificate of Merit for academic achievement
Timeline
Assistant Manager - Marketing
Upscalio India Pvt. Ltd.
01.2023 - Current
Creative Strategist
Upscalio India Pvt. Ltd.
02.2022 - 01.2023
Institute of Management Technology (CDL)
Post Graduate Diploma (Executive) from Marketing
02.2019 - 08.2020
Marketing Communications Consultant
Freelance
01.2014 - 12.2021
Space Planner & Visual Merchandiser
Reliance Trends Ltd.
01.2011 - 07.2013
Visual Merchandiser & Buyer
Virtuaal Apparels, LTD.( Lee & Wrangler)
01.2010 - 12.2010
National Institute of Fashion Technology
Masters from Fashion Management
08.2007 - 08.2009
Isabella Thoburn College
Bachelor of Arts from English & Economics
07.2004 - 07.2007
Loreto Convent
HSC
04.2002 - 07.2004
Loreto Convent
SSC
04.2001 - 04.2002
Similar Profiles
Kriti TripathiKriti Tripathi
People Experience Partner at UpScalio India Pvt LtdPeople Experience Partner at UpScalio India Pvt Ltd
Parag JayantParag Jayant
Assistant Manager- Ecommerce at Upscalio India Pvt LtdAssistant Manager- Ecommerce at Upscalio India Pvt Ltd
Akarsh JaiswalAkarsh Jaiswal
Team Leader - CRM Operations at Green Soul Ergonomics Pvt LtdTeam Leader - CRM Operations at Green Soul Ergonomics Pvt Ltd
AMAN SHARMAAMAN SHARMA
Jr. Buisness Analyst at Vidya Online Services Pvt Ltd.Jr. Buisness Analyst at Vidya Online Services Pvt Ltd.
ROHIT SINHAROHIT SINHA
Legal Assistant at NCLATLegal Assistant at NCLAT